RIESTER

Archive for June, 2006

RIESTER

RIESTER~ROBB IS NOW RIESTER.

Phoenix-based full-service marketing firm debuts first move in new brand rollout

Riester~Robb today announced that the full-service advertising, public relations and public affairs agency headquartered in Phoenix will now innovate under the RIESTER name — the first move in the evolution of the new RIESTER brand that will debut over the next three months. “Change is good… for us, for our clients, for the future of the firm,” said Tim Riester, president and CEO of RIESTER. “Our new name and logo are reflective of dynamic changes at RIESTER.” The groundbreaking new initiatives will forever change the way the public thinks about what RIESTER does. The upcoming months will include additional changes to the RIESTER website, building signage, company philosophy, and more.

“Even though we’ve built a solid creative reputation for Riester~Robb as an advertising firm, we feel that it’s the right time to emphasize the distinguishing effects of integrating our creative philosophy in our public relations, public affairs, and Web services. This effort will really help us better communicate what we do for our clients,” said Riester. The logo for the agency’s holding company, Riester Corporation, went through at least two versions before changing to Riester~Robb in 1997. “At the time, the logo design was more industrial looking, with silver and teal colors, but we made it more contemporary when we changed to Riester~Robb,” Riester said.

One of the more noticeable traits of the Riester~Robb logo was the hand-drawn dog on the back of the agency’s business cards — something that would illicit questions from just about anyone who flipped the card over. Even though the dog won’t have a presence with the new logo design, Riester says the agency will still be heavily involved in animal causes and issues, including creative and public relations support for the City of Los Angeles Animal Services. “I would rather have people ask our staff ‘What is RIESTER?’ when they see our business cards, instead of ‘Is that a dog?” Riester said.

Over the past 17 years, the company has grown to include more than 100 employees in three offices in the southwest — Phoenix, Los Angeles and Salt Lake City — and has attracted such notable clients as Gold’s Gym International, Culligan, McDonalds, Deer Valley Ski Resort and Veterinary Pet Insurance. Since its inception, the firm has been listed among the INC 500 four times and has been awarded hundreds of honors for excellence in advertising, web-based marketing and public relations. The company has also been tapped with other honors, including being named one of the “Top 20 Creative Agencies to Watch in America” by Creativity magazine, published by Advertising Age.

RIESTER

PERKS FOR PET LOVERS AT WORK.

These offices are going to the dogs — literally by Ashley G. Williams — The Tails Publications: Chicagoland Tails, Michigan Tails, St. Louie Tails, Indy Tails, Ohio Valley Tails and Capital Tails “There’s a land mine in the conference room,” might not be a phrase heard in many offices. But the occasional accident, is an occupational hazard in a place where animals “work,” too. The emergence of pet-related perks at the office is not surprising, considering the praise both employers and employees give such policies. These programs, which vary in degree, allow people the opportunity to take their pets to work.

Research shows that pets help lower blood pressure, stress levels, and healthcare costs, resulting in a win-win situation for pet parents and their employers. As a lifelong animal lover, Tim Riester, president of the advertising and public relations company Riester in Phoenix, sees two to three dogs in the office every day. He views this unofficial “doggie day care,” as an extension of the child-care services his company provides. A pet-friendly policy shows employee appreciation and promotes company loyalty. “[The dogs] just cruise the whole office and go wherever they want. They’re around so much, they know to let someone know when they need to go out,” Riester says.

Similarly, with eight to 10 dogs “working” every day, Build-A-Bear Workshop founder Maxine Clark relishes the atmosphere. “I wanted to create a fun workplace; I’ve found that the more fun people have, the harder they’ll work.” Pet-friendly practices are quickly becoming a new recruiting tool to attract and retain employees. “I’ve had a few nieces and nephews apply for jobs at Home Depot, and pet insurance is one of its recruiting tools,” says Bill Gorman, group sales manager for Veterinary Pet Insurance in Brea, California.

Employees love the benefits of taking their four-legged family members to work. Imagine the morning rush without leaving behind a pair of pleading eyes. For Patti Hasner, office manager at the law offices of Dittman, Dowling and Schone in Delray Beach, Florida, her company’s pet-friendly policy creates an enjoyable workday alongside her Toy Poodle Samantha. The whole environment is happy and filled with laughter and smiles, according to Hasner. Clients become more at ease in what is potentially a stressful situation (Samantha even accompanies Hasner to witness wills!).

Contrary to typical concerns, these offices run smoothly with few disruptions from pets. For example, Celina Montorfano, vice president of programming for the American Hiking Society in Silver Spring, Maryland, spends most of her workday with Cody, a Retriever mix, snoozing in the corner of her office. But what happens when a personality conflict occurs? At Riester’s office, employees coordinate schedules to avoid any potential incidents between pets. Another added bonus: Riester’s pet perks lead to an instant group of familiar caretakers; he says it’s not unusual to see people’s dogs at work when they take a vacation.

The health benefits of pets easily cross over to the workplace. Hasner’s experience with Samantha illustrates how pets decrease stress at work. For Montorfano, her dog’s presence helps her maintain the balance between life and work because he is such an important part of her family. “He helps calm me down, and when he’s here, it’s perfect to take a break and get outside,” she says. Employers also notice increased productivity. “…Throwing a dog a Frisbee sometimes could just be exactly what you need to get to that new idea you were thinking of,” Clark says.

The presence of pets also helps promote an understanding between the client and company, Riester says. “When you work like crazy and can select clients that are likeminded—you feel you are working for a friend,” he says. “There is something about having to stop and take one of the dogs out, something about being in a very serious meeting and having a dog sniff your foot reminds us not to be so serious.” These perks may not be mainstream yet, but imagine explaining background barking noises to a client over the phone—how fabulous.

RIESTER

RIESTER~ROBB WINS PRESTIGIOUS ALFRED P. SLOAN AWARD.

Phoenix full-service advertising agency recognized as When Work Works national winner Phoenix, AZ — Phoenix-based marketing firm Riester~Robb today announced that the agency was a national winner of the Alfred P. Sloan Award for Workplace Flexibility as part of the When Work Works initiative. The Alfred P. Sloan Award for Workplace Flexibility is a national award that recognizes and honors companies that promote flexibility in the workplace, such as flexible hours, job sharing, flexible shifts and telecommuting.

This win comes on the heels of Riester~Robb being voted as one of “The Best Places to Work” by The Phoenix Business Journal. “Our talented employees are Riester’s most important asset,” said Tim Riester, president and CEO of Riester~Robb. “We recognize that helping them balance the demands of our deadline driven industry, with their personal and family life, improves our business and the service we provide our clients.” The inaugural ceremony, hosted by the Chandler Chamber of Commerce, was held on May 31 at Ocotillo Golf Resort in Chandler.

The U.S. Chamber of Commerce created the award in 2004 to highlight the importance of workplace effectiveness and flexibility as strategies to enhance businesses’ competitive advantage in the global economy and yield positive business results. The When Work Works initiative aims to help employees become engaged with in their jobs and committed to helping their companies succeed, plan to remain with their employers and feel satisfied with their jobs.

”I believe Arizona companies are realizing the importance of cutting edge recruitment strategies by developing policies reflective of the most effective workplace practices, including flexibility,” said Beck Jackson, president and CEO of the Chandler Chamber of Commerce. “Companies like Riester~Robb realize the importance of adaptation on their workforce and productivity.” About Riester~Robb Riester~Robb is a full-service advertising and public relations firm providing a complete range of integrated services in brand planning, advertising, media planning, public relations, public affairs and interactive.

The agency has offices in Los Angeles, Denver, Salt Lake City and Phoenix. Riester~Robb has been named the fastest growing, privately held advertising and public relations agency in the country by Inc. Magazine four consecutive years. In 2001, Creativity Magazine listed Riester~Robb among the Top 20 Creative Agencies to Watch in America.

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