RIESTER~ROBB IS NOW RIESTER.
Phoenix-based full-service marketing firm debuts first move in new brand rollout
Riester~Robb today announced that the full-service advertising, public relations and public affairs agency headquartered in Phoenix will now innovate under the RIESTER name — the first move in the evolution of the new RIESTER brand that will debut over the next three months. “Change is good… for us, for our clients, for the future of the firm,” said Tim Riester, president and CEO of RIESTER. “Our new name and logo are reflective of dynamic changes at RIESTER.” The groundbreaking new initiatives will forever change the way the public thinks about what RIESTER does. The upcoming months will include additional changes to the RIESTER website, building signage, company philosophy, and more.
“Even though we’ve built a solid creative reputation for Riester~Robb as an advertising firm, we feel that it’s the right time to emphasize the distinguishing effects of integrating our creative philosophy in our public relations, public affairs, and Web services. This effort will really help us better communicate what we do for our clients,” said Riester. The logo for the agency’s holding company, Riester Corporation, went through at least two versions before changing to Riester~Robb in 1997. “At the time, the logo design was more industrial looking, with silver and teal colors, but we made it more contemporary when we changed to Riester~Robb,” Riester said.
One of the more noticeable traits of the Riester~Robb logo was the hand-drawn dog on the back of the agency’s business cards — something that would illicit questions from just about anyone who flipped the card over. Even though the dog won’t have a presence with the new logo design, Riester says the agency will still be heavily involved in animal causes and issues, including creative and public relations support for the City of Los Angeles Animal Services. “I would rather have people ask our staff ‘What is RIESTER?’ when they see our business cards, instead of ‘Is that a dog?” Riester said.
Over the past 17 years, the company has grown to include more than 100 employees in three offices in the southwest — Phoenix, Los Angeles and Salt Lake City — and has attracted such notable clients as Gold’s Gym International, Culligan, McDonalds, Deer Valley Ski Resort and Veterinary Pet Insurance. Since its inception, the firm has been listed among the INC 500 four times and has been awarded hundreds of honors for excellence in advertising, web-based marketing and public relations. The company has also been tapped with other honors, including being named one of the “Top 20 Creative Agencies to Watch in America” by Creativity magazine, published by Advertising Age.