RIESTER

What if the nation’s largest county, an area so large that you could fit three Delawares, two Rhode Islands, Connecticut, Hawaii and still have space left, had to motivate residents to recycle and practice sustainability? That is the challenge faced by San Bernardino County today, as officials announced RIESTER – a full service marketing firm specializing in advertising, public relations, public affairs and Internet strategy – was awarded the contract to launch a Zero Waste Communities public education campaign. The Zero Waste Communities of San Bernardino County includes 16 cities/townships and the County of San Bernardino, which have come together to educate their residents and businesses on waste reduction, reuse, and recycling.

“We’ve been so impressed with RIESTER’s work with the California Department of Conversation, and the County’s decision to hire the agency was a simple one,” said Olivia Sanchez, recycling specialist for San Bernardino County. “RIESTER’s broad range of expertise in sustainability will prove a valuable resource to local efforts in launching the Zero Waste Communities program.”

RIESTER has served as the agency of record for the California Department of Conservation’s (CDOC) nationally recognized beverage container recycling outreach program since 2001. Through extensive research conducted by RIESTER, the firm developed a wide variety of methods and programs designed to educate Californians about beverage container recycling. Over the past six years of the campaign, RIESTER has helped CDOC reverse the nationwide drop in recycling to actually increase recycling rates in California. RIESTER has received numerous awards for its beverage container recycling focused television, radio and print ads, as well as its well-known “Water Bottle Recycling” public relations campaign.

“We are very proud to announce our partnership with San Bernardino County, as this project dovetails nicely into RIESTER’s philosophy of Brand ActivismTM-a belief that the most successful brands are built upon advocacy,” said Tim Riester, president and CEO of RIESTER. “Our work with Zero Waste Communities is the perfect example of this approach as San Bernardino County has charged us with fostering responsible waste disposal and prevention in the community.”

With RIESTER’s vast experience in working with sustainability projects across the United States, the San Bernardino County contract was welcomed as yet another opportunity for the agency to build a brand and promote sustainability – within the context of Brand Activism. The agency’s client roster for projects related to recycling and conservation include: Rocky Mountain Recycling; the California Integrated Waste Management Board; Stopwaste.org for Alameda County; Clean Water America; the Zero Waste California program; Maricopa Association of Government’s “Don’t Trash AZ” campaign; and greening the Scottsdale visitor and tourism industry.

Tags: Brand Activism, environmentally-friendly ad campaigns, Olivia Sanchez, promoting sustainability, recycling, recycling in California, responsible waste disposal, RIESTER, San Bernandino County, sustainability projects, Water Bottle Recycling public relations campaign, Zero Waste Communities public education campaign

This entry was posted on Saturday, August 18th, 2007 at 7:24 pm and is filed under Environment, RIESTER News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.