PHOENIX – (Jan. 8, 2009)-Herdez® salsa, a brand steeped in the culture and traditions of Mexico, today announced the launch of its new website, www.herdeztraditions.com. RIESTER, a full service Brand ActivistTM firm, specializing in advertising, public relations, public affairs and Internet strategy, designed the site to mirror the authentic and traditional values of the Herdez brand.
“This new website gives people of Mexican descent an opportunity to reconnect with their culture,” said Sergio Carlos, director of multicultural services for RIESTER. “The traditions, recipes and the other components of herdeztraditions.com resonate with the vibrancy of the Mexican cultural heritage and highlight the central and essential role food plays in the Mexican culture.”
With the new website, visitors can explore various regions throughout Mexico via an interactive map of the country. When clicking on the region of their choice, the user can view a background on the region and its culture, which includes authentic recipes from the area. Additionally, the site highlights significant holidays in Mexican culture, which offers visitors a historical perspective of the importance of each holiday. This section also includes an appropriate recipe for that holiday tradition.
“The new Herdez website brings authentic Mexican traditions to the digital world,” said Alan Perkel, executive director of interactive services for RIESTER. “Building awareness for its products by providing regional recipes for Web site visitors was a focus during the creation of this new site. The traditions of Mexico are deep rooted in all aspects of its many varied cultures, and the website tells those stories by tying the Herdez brand to the land, its people and their many colorful customs.”
For the first time, the makers of Herdez are showcasing an expanded list of its salsa products along with a product locator so consumers can find their favorites at retailers near their home. The site also features Doña María® and Búfalo® products, which are sister brands within the Herdez family of products. .
The evolution of the site follows the Herdez Traditions television campaign, a fully integrated campaign that aired in select Western markets, which can be viewed on the new website. “The Herdez brand is about tradition; the site, like the television commercial, was designed to convey that in a colorful and engaging way,” added Carlos.
About RIESTER
As one of the top marketing firms in the Western United States, RIESTER offers its clients a complete range of services including; research, brand planning, media planning and buying, broadcast and print ad creation, public relations, government relations and Web marketing. The agency has offices in Los Angeles, Salt Lake City and Phoenix.
RIESTER is the agency of record for multiple regional and national clients including: McDonalds; Culligan; Hormel; HERDEZ; Veterinary Pet Insurance; Arizona Lottery; Scottsdale Convention and Visitor’s Bureau; Casino Arizona; the Arizona Meth Project; the Utah Methamphetamine Public Awareness Campaign; and the California Department of Conservation. RIESTER’s public affairs activities include statewide and local ballot measure campaigns, as well as candidate campaigns, for municipal, state and federal office.
RIESTER has been named the fastest growing, privately held advertising and public relations agency in the country by Inc. magazine four consecutive years. In 2001, Creativity Magazine listed RIESTER among the Top 20 Creative Agencies to Watch in America. Visit us on the web at www.riester.com.
