RIESTER

To increase the size and frequency of their jackpots, the Arizona Lottery delved into a complicated world of prize matrices and payout percentages. But to communicate these changes to players, RIESTER opted to keep things simple: A spot depicting Lottery officials launching huge balls of cash all over the state with a giant catapult. Hey, what better way to let folks know the Lottery will be spreading a lot more money around?

Tags: Arizona Lottery, Arizona Lottery jackpots, catapult launching huge balls of cash, Increase in size and frequency of Arizona Lottery jackpots, RIESTER

This entry was posted on Friday, January 23rd, 2009 at 4:19 pm and is filed under RIESTER News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.