Adopt the Brand Activism marketing philosophy.
Written on June 22nd, 2009 | Posted by Tim Riester
Your business will be intensely appealing to a core group of customers in the marketplace if you are willing to take a stand. It sounds simple, but during tough economic times, businesses often dilute communications which results in failed attempts to attract customers. Resources are better spent protecting the core customer base and transforming these into “activists” or true believers of the business. By leveraging connection points with core consumers in a meaningful way, businesses can establish lasting brand relationships, with the end goal of transforming these into passionate logo-bearing, product-buying Brand Activists.
Tags: RIESTER, Tim Riester
