RIESTER

RIESTER congratulates its client, Idahoan Foods, for taking a bold, strategic path during the past 12 months. While many companies are struggling due to the recession, we are proud to say that many of our clients, including Idahoan Foods, are doing just the opposite. By capitalizing on a value-mindset, Idahoan has been able to grow its share and establish new brand loyalties across a broad demographic. Now they have a whole new story to tell and both consumers and retailers are more than happy to listen.

Over the past year, sales of Idahoan Foods Flavored Mashed Potatoes have grown over 17%. This was accomplished with a strategy that spoke directly to busy families who still wanted to come home at the end of the day to a good, home-cooked meal.

Kudos to Idahoan. Rather than pull back in the midst of a recession, they used it to their advantage and positioned their product perfectly.

Pass the potatoes America.

Tags: Brand Activism, Idahoan Foods, potatoes, RIESTER, Tim Riester

This entry was posted on Friday, October 2nd, 2009 at 4:30 am and is filed under RIESTER Creative, Tim Riester. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.