Public service ads for Pacificorp.

Do you take electricity for granted? Most of us do, after all, we’ve had it around our whole lives. Just flip a switch and it’s there.

The reliability of electricity from utilities is a marvel of the modern world. Our client, Pacificorp parent company of Rocky Mountain Power and Pacific Power, is running a campaign focused on providing helpful tips to customers to save energy, money and be safe. The spots are short, only 15-seconds. This format was perfect for dramatizing a message in a clear and simple way. Simple acts of conservation repeated by millions of consumers of electricity will help us all save money and lower our impact on the environment.

Pacificorp provides an important and vital public service.

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