RIESTER

Archive for October, 2009

Sergio Carlos

HERDEZ sponsors gathering of Latina women in Phoenix.

The 24th Annual Hispanic Women’s Conference here in Phoenix is in full swing. This national event highlights the dreams, struggles and accomplishments of Latinas in America.  The Hispanic Women’s Conference is the largest gathering of Latinas in the nation. The conference motivates and educates Hispanic women from across the nation addressing key topics in the areas of professional development, personal growth, wealth-building and solutions to social issues that Latinas face today.  Fittingly, the theme of this year’s conference is “Latina Power: Rising to service and change.”

Hispanics are a growing and important demographic group in the United States and Latina women have been steadily and increasingly establishing themselves in all facets of American life.  The Conference’s luncheon speaker, U.S. Labor Secretary Hilda Solis, the first Latina to serve on a president’s cabinet is a wonderful example of how Latinas’ hard work has allowed them to move into important positions of political, social and economic power and responsibility.  But the conference does much more than just highlight accomplished Latinas.   It also serves to inspire younger Latinas to follow their dreams and work toward making them a reality.  A great example of someone who is doing just that is 16 year old Toni Gutierrez, a youth leader being honored in Phoenix today and who will also speak at the luncheon. 

HERDEZ, Mexico’s favorite salsa, proudly applauds the accomplishments and efforts of all Latinas to improve their lives and those of their families as well as inspire others to do the same.  To show its support, HERDEZ has elected to be the centerpiece sponsor for the scholarship benefit luncheon. The luncheon—which is sold out—is an assembly of a Who’s Who in the Hispanic community and serves as a showcase for Latina accomplishments.

HERDEZ is proud to support the Hispanic Women’s Conference.  These women are an integral and important part of American society.

herdez product still

Tim Riester

Idahoan Foods defies the recession by applying Brand Activism.

RIESTER congratulates its client, Idahoan Foods, for taking a bold, strategic path during the past 12 months. While many companies are struggling due to the recession, we are proud to say that many of our clients, including Idahoan Foods, are doing just the opposite. By capitalizing on a value-mindset, Idahoan has been able to grow its share and establish new brand loyalties across a broad demographic. Now they have a whole new story to tell and both consumers and retailers are more than happy to listen.

Over the past year, sales of Idahoan Foods Flavored Mashed Potatoes have grown over 17%. This was accomplished with a strategy that spoke directly to busy families who still wanted to come home at the end of the day to a good, home-cooked meal.

Kudos to Idahoan. Rather than pull back in the midst of a recession, they used it to their advantage and positioned their product perfectly.

Pass the potatoes America.

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