RIESTER recommends: Seth Godin’s What Matters Now.
RIESTER recommends What Matters Now an ebook compiled by Seth Godin. Godin’s free book is an example of the best of contemporary communications, made possible and distributed via social media tools like blogs, email, Twitter, and Facebook. Note that most of the contributors also use old style mediums including books, public speaking engagements, television and radio to get out their messages.
Offering short essays by top thinkers of our day, What Matters Now will fuel your creative juices as you prepare for the year and decade ahead. Here are five examples of what you will read:
Alan Webber, co-founder and editor of Fast Company magazine, discusses the need to raise the costs of unsustainable systems in order to arrive at a sustainable world.
Robin Waters, author of The Trendmaster’s Guide, celebrates adventure and encourages us to get outside of our bubbles and see new parts of the world. Robin says that an adventurous mind is one that is open to new experiences and new ideas.
John Moore, a self-proclaimed marketingologist, encourages businesses to take a position. Moore says that when a business does this they will likely lose some customers, but they will be more appealing to others. Move beyond the bland and make a difference. Outdoor apparel maker Patagonia is one role model of this.
Tim Sanders, author of Love is the Killer App, discusses confidence which he describes as the “rocket fuel of your business.”
Gary Vaynerchuck, author of Crush It!, reminds businesses that now it is easier than ever to engage customers on a personal level, including the most simple types of communications like saying “thnx” via email, text, Twitter, or whatever other tool is at your disposal.
Download Seth Godin’s ebook by clicking here. It is available for free as a PDF file.
Tags: Alan Webber, Gary Vaynerchuck, John Moore, RIESTER, Robin Waters, Seth Godin, Tim Sanders, What Matters Now
