In an editorial titled “Health of Blacks is on the Line,” The Arizona Republic today discusses the Live It Change It campaign. The campaign is urging African-Americans “to save babies by urging tomorrow’s parents in the Black community to make healthier choices today.” Read the full editorial by clicking here.
Experience Buffalo Bill’s Cody, Wyoming. The wildest way in to Yellowstone.
Visit other posts at RIESTER related to Cody, Wyoming/Yellowstone.
What makes a good ad? It should be entertaining and use humor in a way that is related to the product benefit.
Watching the Olympics this past weekend reminded me of some interesting contrasts to Super Bowl ads. Super Bowl ads use big, over-the-top humor. The Super Bowl is a time for extreme advertising. If the ads are going to work, there is often just one chance to get it right.
Olympic ads are a different breed. The spots are repeated frequently over the two weeks of the games. Olympic ads are more emotional, patriotic and heartwarming. There is a bigger emphasis on children, the pursuit of dreams and dedication to difficult goals.
The following two Olympic ads stood out to me as a job well done:
On behalf of the RIESTER Foundation, thank you to everyone who donated generously and helped to spread the word regarding our friend’s situation in Haiti.
Excerpt from an email sent by Toby Banks from Haiti:
Our facilities in Haiti sustained considerable property damage in the devastating earthquake on Jan. 12. None of the staff or orphans in our care were injured but one house was destroyed and the orphanage needs extensive repairs. Our organization has served the people of Haiti for more than 30 years; we were here before the earthquake and we will be here long after the various large crisis organizations are gone.
We have been blessed by so many people through prayer, encouragement and financial support during this crisis. We have also been blessed by a large construction firm in Ohio who will come alongside us with engineering expertise and construction supervision in building a new orphanage facility that will be stronger and meet the evolving needs of the girls in our care. Repairs on the existing orphanage building have started and once completed, the girls will return there temporarily until the new facility is finished.
We have already begun the process of long-term community relief to assist with the needs of our Croix des Bouquets neighbors. We are meeting immediate needs for food, medical care and temporary housing. Our plans for rebuilding focus on encouraging neighbors to help one another and providing economic stimulus to the area by paying a stipend for work completed.
Pa Bliye Ayiti (Don’t forget Haiti).
>>>>>>>>End dispatch from Haiti<<<<<<<<<
We would like to thank Brad DiIorio of Salt Lick Publishing for donating space in Q Salt Lake to run the following ad:
Veterinary Pet Insurance (VPI) has garnered more media coverage recently. PR Week highlighted VPI’s effective Hambone Award, and the Wall Street Journal gave VPI a mention related to the Super Bowl:
Jeff Bagley, Creative Director at RIESTER of Salt Lake City, did the media rounds this year to discuss advertising in the Super Bowl and this year’s ads. Bagley has produced numerous Super Bowl ads himself.
Post-game analysis on Sunday night:
Prior to the game on ABC news:
Jeff was featured in an article in the Salt Lake Tribune. He was also interviewed on KSL-TV and KSL radio.
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