RIESTER

Archive for February, 2010

RIESTER

Live It Change It campaign in The Arizona Republic.

In an editorial titled “Health of Blacks is on the Line,” The Arizona Republic today discusses the Live It Change It campaign. The campaign is urging African-Americans “to save babies by urging tomorrow’s parents in the Black community to make healthier choices today.” Read the full editorial by clicking here.

AZ Rep live it ed feb 10

Read the full editorial here.

Jeff Bagley

The unexpected and hilarious results of visiting Buffalo Bill’s Yellowstone Country.

CODY_ArtCard_SQ

Experience Buffalo Bill’s Cody, Wyoming. The wildest way in to Yellowstone.

Visit other posts at RIESTER related to Cody, Wyoming/Yellowstone.

Tyler Briggs

Wyoming Governor Freudenthal and Tourism Director Shober find the spirit of Cody, Wyoming/Yellowstone country.

Wyoming Governor Dave Freudenthal photographed yesterday in Cheyenne, Wyoming. The governor caught the spirit of Buffalo Bill.

Wyoming Governor Dave Freudenthal photographed yesterday in Cheyenne, Wyoming. The governor caught the spirit of Buffalo Bill.

Wyoming Travel & Tourism Director Diane Shober, yesterday in Cheyenne, Wyoming. Director Shober also caught Buffalo Bill's spirit in honor of Cody, Wyoming and Yellowstone Country.

Wyoming Travel & Tourism Director Diane Shober, yesterday in Cheyenne, Wyoming. Director Shober also caught Buffalo Bill's spirit in honor of Cody, Wyoming and Yellowstone Country.

Experience Buffalo Bill’s Cody, Wyoming. The wildest way in to Yellowstone.

Visit other posts at RIESTER related to Cody, Wyoming/Yellowstone.

Jeff Bagley

From the Super Bowl to the Olympics, RIESTER’s Jeff Bagley finds some good ads.

What makes a good ad? It should be entertaining and use humor in a way that is related to the product benefit.

Watching the Olympics this past weekend reminded me of some interesting contrasts to Super Bowl ads. Super Bowl ads use big, over-the-top humor. The Super Bowl is a time for extreme advertising. If the ads are going to work, there is often just one chance to get it right.

Olympic ads are a different breed. The spots are repeated frequently over the two weeks of the games. Olympic ads are more emotional, patriotic and heartwarming. There is a bigger emphasis on children, the pursuit of dreams and dedication to difficult goals.

The following two Olympic ads stood out to me as a job well done:

Jim Breitinger

Thank you for your help with our Haiti fundraiser.

On behalf of the RIESTER Foundation, thank you to everyone who donated generously and helped to spread the word regarding our friend’s situation in Haiti.

Some updates:

Excerpt from an email sent by Toby Banks from Haiti:

Our facilities in Haiti sustained considerable property damage in the devastating earthquake on Jan. 12. None of the staff or orphans in our care were injured but one house was destroyed and the orphanage needs extensive repairs. Our organization has served the people of Haiti for more than 30 years; we were here before the earthquake and we will be here long after the various large crisis organizations are gone.

We have been blessed by so many people through prayer, encouragement and financial support during this crisis. We have also been blessed by a large construction firm in Ohio who will come alongside us with engineering expertise and construction supervision in building a new orphanage facility that will be stronger and meet the evolving needs of the girls in our care. Repairs on the existing orphanage building have started and once completed, the girls will return there temporarily until the new facility is finished.

We have already begun the process of long-term community relief to assist with the needs of our Croix des Bouquets neighbors. We are meeting immediate needs for food, medical care and temporary housing. Our plans for rebuilding focus on encouraging neighbors to help one another and providing economic stimulus to the area by paying a stipend for work completed.

Pa Bliye Ayiti (Don’t forget Haiti).

>>>>>>>>End dispatch from Haiti<<<<<<<<<

We would like to thank Brad DiIorio of Salt Lick Publishing for donating space in Q Salt Lake to run the following ad:

RIESTER_F_HAITI

An update regarding the attempt to evacuate:

After the earthquake there was a major effort to evacuate from Haiti. Toby Banks, and the girls at the orphanage, received paperwork to come to the U.S. until the situation stabilized in Haiti and the buildings at the orphanage could be rebuilt. The paperwork was revoked after the U.S. and Haiti made a policy change. This was around January 21. Since then efforts continued to find a way out, however, the bureaucratic realities were daunting. For now, everyone at the orphanage is settling in to their new routines. Toby and Tim Banks would still like to evacuate temporarily, though their expectations of that happening have diminished considerably. RIESTER did what we could to help with the evacuation. Though many federal officials were helpful, in the end we were not able to make any progress–so far.

The purpose of the Hope Center for Orphaned Girls is to raise young women who will be leaders and productive members of Haitian society. These are not children that are candidates for adoption. Toby and Tim Banks, and their parent organization, are committed to helping Haitians learn how to help themselves.

Spread the word:

Tell your friends about our efforts in Haiti by directing them to http://www.riester.com/haiti

To support the Hope Center for Orphaned Girls please click on donate below to make a donation from the RIESTER Foundation PayPal page:

donate_sm

Or send a check to:

RIESTER Foundation
802 North 3rd Avenue
Phoenix, AZ 85003

Please write “Haiti” in the memo line of the check.

Your donation of $10 or more will go a long way to help our friend Toby with the amazing work she, her husband, and others are doing.

All contributions are welcome and will be used for the orphanage.

RIESTER

A conversation about education.

RIESTER recognizes that America’s economic well being and our competitiveness in the global marketplace depends on having an educated work force. We have worked on many public awareness campaigns related to education. It is a cause we are passionate about. The video below, produced by friends of RIESTER’s, focuses on Arizona, but most of what’s being said applies throughout the U.S. Take a few minutes to watch this, it’s well worth your time. We need to expect more from our education system, including what we’re willing to give to support that system.

Christina Borrego

RIESTER client VPI featured in PR Week and the Wall Street Journal (again).

Veterinary Pet Insurance (VPI) has garnered more media coverage recently. PR Week highlighted VPI’s effective Hambone Award, and the Wall Street Journal gave VPI a mention related to the Super Bowl:

PRWeek_Hambone Award_Feb 10

Wall Street Journal_Super Bowl Pet Names

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