We are passionate about the brands and causes of our clients. That passion comes through in our creative work, our public relations efforts and our campaign work.
The Arizona Lottery’s launch of Mega Millions was not only successful, it was a lot of fun. Now RIESTER is set to keep the momentum going with a series of statewide events and an advertising campaign that shows how Powerball and Mega Millions are living happily ever after in Arizona.
RIESTER is honored to have some of our green work recognized and highlighted this week by Los Angeles-based ScripPhd.
ScriptPhd is the brainchild of Dr. Jovana Grbic. Jovana is devoted to bringing science alive for the masses. She has a special interest and expertise in how science is portrayed in popular culture. At ScriptPhd, Jovana profiles leading creative minds who are successful at reaching out to the general public in a way that both educates and entertains them.
Recent articles at ScripPhd include: An interview with Stephanie Soechtig, the director and producer of “Tapped,” a documentary that highlights the devastating environmental impact of bottled water; a review of Disney’s new film “Oceans”; and an interview with Vince Gilligan, the creator and executive producer of AMC’s hit show “Breaking Bad.” The show is about a high school teacher who is also a meth dealer–and as ScriptPhd points out the writers brilliantly weave science into the plot.
We encourage you to read ScripPhd’s piece on RIESTER titled “Selling Science Smartly: Green Advertising with RIESTER.”
Today is the 40th anniversary of Earth Day. Forty years ago there was bipartisan action in Washington that came as a result of changing attitudes that people around the country increasingly shared regarding the environment. Clean air and water laws were strengthened, non-human species were protected and in general much was done to strengthen laws to protect, and in many cases restore, the environment.
Since that time, human populations have continued to expand and the fragile consensus regarding environmental policy broke down. Humans need wild places, not just as places to visit, but as places they can go even in their imagination. Non-human species are going extinct at unprecedented rates. One example, among many, is the dramatic decline in wild tiger populations.
Biodiversity is more than an abstract concept and it’s more than protecting some of our planet’s most noble and emblematic species like tigers and eagles. Consider this: If all insects were to die, humans would likely not survive more than a few months. Visit this website to learn more about the vital functions that creepy, crawly insects perform to make life on Earth possible. All life is interconnected—something that is too easy to forget.
Biodiversity is important for our economy and maintaining the diversity of the gene pool. The Convention on Biological Diversity put it in perspective: “At least 40 percent of the world’s economy and 80 percent of the needs of the poor are derived from biological resources. The richer the diversity of life, the greater the opportunity for medical discoveries, economic development, and adaptive responses to such new challenges as climate change.”
If we continue to use more and more resources without thinking of the consequences to the planet, we will be condemning our children and their children to live lives that lack the material prosperity of today. Our choices will also affect the health of those who follow.
Our goal is to leave a healthy planet to our children, and their children. That is why the RIESTER Foundation works to preserve and protect the environment through habitat preservation and restoration.
Coho salmon
A new project the RIESTER Foundation is supporting is the Salmon Protection and Watershed Network or SPAWN. SPAWN is a California-based organization that works to protect and restore endangered coho salmon and steelhead trout and the habitat on which they depend.
SPAWN uses a community-based approach to habitat restoration that is in alignment with who we are at RIESTER: Brand Activists for our client’s products and causes.
I encourage you to read more about SPAWN. SPAWN is doing some of the hands on work that is so important for protecting diverse forms of life.
Thank you for helping us make Earth Day every day!
Sincerely,
Tim Riester
Is Maricopa County, Arizona running out of air? View this hilarious spot RIESTER helped create for the Clean Air Make More campaign:
Visit the Clean Air Make More website for more on the campaign.
John Muir was a Brand Activist whose brand was the natural world itself. Muir’s work exemplifies what RIESTER means when we say that we turn customers into lifelong believers in brands with a purpose beyond commercialism.
By the time he reached adulthood, John Muir’s attraction and devotion to the natural world defined who he was as a man. He went on to become one of the great Americans of the 19th and early 20th centuries. His greatness, and his legacy to future generations, comes from his recognition that wilderness itself has value beyond the commodities it offers for human use that can be bought and sold such as minerals, timber, valleys to flood for reservoirs, and even the land itself as a place to create boundaries and then divide and sell. He wasn’t opposed to these things completely, but he believed that some lands needed to be set aside and preserved.
An early Brand Activist is immortalized on the California quarter.
Muir wasn’t the first person to view the natural world as a place that had inherent value, but because of his devotion to Yosemite, the Sierra Nevada Mountains, and other untamed lands, he became an agent of change—challenging the conventional wisdom of his time and altering how his fellow citizens viewed the world around them. In other words, his Brand Activism for wild places helped change his world and ours.
When you hire RIESTER, you hire a team of Brand Activists for your cause or product. Read more about how we define Brand Activism.
Visit this post on the STAND FOR LESS web site to read John Muir’s description of when he first saw the Sierra Nevadas, a moment that changed the course of his life.
The RIESTER Foundation is dedicated to the preservation of wild places and is a manifestation of how John Muir’s work is alive today. Also, read more about the importance of biodiversity at the STAND FOR LESS web site, a cause that was at the core of John Muir’s mission to promote wilderness during his time on this planet. John Muir’s work helps RIESTER illustrate the essence of who we are as an organization.
Like Muir, we are activists, and our underlying purpose takes you and your customers beyond commercialism. At RIESTER we are fully committed both to sustainability on a planetary level, as well as the sustainability of our client’s brands.
John Muir photographed with President Theodore Roosevelt in the Sierra Nevada Mountains of California. Both of these men were Brand Activists for the natural world.
The 40th anniversary of Earth Day is this Thursday.
We invite you to peruse posts from RIESTER.com related to the work we do dedicated to raising awareness and changing public behavior in ways that will benefit our planet.
Take a look at some of RIESTER's latest creative work
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