RIESTER

Archive for April, 2010

Troy Pottgen

Casino Arionza at Talking Stick Resort is now open.

talking-stick-resort-guest-room

Comfortable, modern rooms await guests at the new resort.

Troy Pottgen thanks his colleagues on their accomplishments in relation to the launch of Talking Stick Resort:

At 6 a.m. yesterday, Casino Arizona at Talking Stick Resort opened its doors to the public near Scottsdale. While walking the floor that afternoon, amid happy guests and an even happier client, I was struck by just how much we at RIESTER have touched and shaped the look of this project over the last 18 months.

Our impact is evident in the beautiful brushed steel signs adorning every restaurant and club and featuring the stunning logos of Brooke, Laurie, Azalia, Carlos, Travis and Mike Levario.

It’s in every digital sign displaying the gorgeous food photography so well-organized and overseen by Laurie and Linda Walls.

It’s in each piece of collateral both written and art directed by our team and produced by Bill Robbins and Linda, and it’s in the eblasts, banner ads and social media efforts from our Interactive team.

It’s in the TV and radio commercials for both Casino Arizona and Talking Stick Resort co-created with the help of Xavier, Ben and Laurie, expertly produced as always by Linda Hart and brought to air by Kari and company in Media.

And it was all brilliantly promoted by Shanna, Jessica Jewell and our PR team, supported by our creative team in Salt Lake City, managed by our smart and resilient Integration team of Tiffany, Jenna and Simon–all under the ever-watchful eyes of Chaz and with the exact amount of guidance from Tom, Skip, Tim and Mirja.

Most marketing agencies never get to build and shape a brand like Talking Stick Resort from the ground up (in this case, both literally and figuratively). But we have, thanks to a long-standing and trusting client who appreciates the value of good, smart work. And while there is still much to do in the coming weeks and months to launch this resort properly to the masses once it is fully complete, I just wanted to share the appreciation I was feeling yesterday for the vast amount of work so many of you have put into this project to date. Thank you, I’m honored to know and work with you all.

Read the resort review by Claire Perkins of Arizona Foothills Magazine.

Plan your visit and find more information at the Talking Stick Resort website.

RIESTER

RIESTER and “Powerball” welcome “Mega Millions” to Arizona at Sky Harbor Airport.

RIESTER’s Christina Borrego joined with “Powerball” from the Arizona Lottery to welcome the Arizona Lottery’s new game, “Mega Millions,” to Arizona.

Christina Borrego and “Powerball” greet “Mega Millions” at the airport.

Yesterday RIESTER’s Christina Borrego joined with “Powerball” from the Arizona Lottery to welcome “Mega Millions” to Arizona.

Mega Millions is a new multi-state game being offered by the Arizona Lottery. Tickets go on sale at 4 a.m. Sunday, April 18, 2010.

The public can meet the “Powerball” and “Mega Millions” characters and follow their stories at arizonalottery.com or on the Arizona Lottery Facebook Fan page at facebook.com/arizonalottery.

RIESTER’s new campaign for the Arizona Lottery is sure to continue to fuel record-setting sales.

The Arizona Lottery has experienced a 22 percent sales increase over the past five years, the time span that RIESTER has had the account, while sales growth for the other 43 state lotteries averaged only 10 percent. The Arizona Lottery ranked second in the nation for sales growth in 2009.

Last month was the largest sales month in the entire history of the Arizona Lottery.

Read more about Mega Millions at the Arizona Lottery website.

Jim Dissett

RIESTER assists Rocky Mountain Power with arena event to launch wattsmart.

Today’s dynamic, complex and rapidly changing marketing and media environment creates interesting challenges for RIESTER and our clients.

An important goal of our client Rocky Mountain Power is to encourage efficient energy use. In order to increase awareness of ways to reduce energy consumption, Rocky Mountain Power recently created its wattsmart campaign and RIESTER helped launch this with an event that effectively blended old and new marketing tactics.

wattsmart crRocky Mountain Power is in the business of delivering reliable power while working to ensure the long-term sustainability and affordability of electrical service to its customers. RIESTER is in the business of marketing—sticking to simple strategies while using the latest tools. The wattsmart launch last week is an excellent example of all of these elements coming together.

We held the launch event at the home arena of the Utah Jazz in Salt Lake City. The Jazz are the only NBA team in the Rocky Mountain Power service area and they garner significant local attention. The launch was on April 6 during “Green Week,” an annual event held by the NBA and the National Resources Defense Council.

Arena events are an old tool for marketers and they are rich with opportunity. Large arena events are covered on television and maintain healthy audiences at a time when television audiences are increasingly fractured. Because of the high-energy atmosphere and the attention garnered by the sports event, local media tend to already be present providing coverage.

Some key elements for Rocky Mountain Power’s participation in the NBA’s Green Week and wattsmart launch:

Green Bullet PointA utility truck was parked at the main entrance with a lineman talking to Jazz fans about how they can reduce their energy use. This was a simple but potent way to get people’s attention as they filed into the arena and it was an irresistible visual for print and TV reporters.

Green Bullet PointA T-shirt giveaway provided additional information to fans as they filed in. Fans were asked to answer simple questions related to energy efficiency, giving them small, but powerful reminders of how to reduce their energy use – as well as a tangible take-away with a wattsmart t-shirt.

Green Bullet PointA text messaging component during the first part of the game engaged fans and served as a way to select contestants for the main event of the evening for Rocky Mountain Power.

Green Bullet PointThe main event: The wattsmart Challenge. Ten obstacles were placed on the court. The winners of the texting contest came down to the court, maneuvered through the obstacles (7-foot tall  cut-outs with energy efficiency tips that were designed to be read from anywhere in the arena as well as easily read by home viewers).  The first contestant to sink a basket after maneuvering the course received a package of energy-efficient prizes.

Green Bullet PointCollateral to drive traffic to Rocky Mountain Power’s wattsmart website, Facebook page and Twitter account.

The wattsmart launch was a success. It took advantage of a high-profile sporting event, included a new media texting component and attained a level of attention that helped Rocky Mountain Power achieve its goals of encouraging customers to become more wattsmart.

You can become a fan and view photos from the event at the wattsmart Facebook page.

Visit www.wattsmart.com to learn more about conserving energy.

Rocky Mountain Power, a division of Pacificorp, is on Twitter @RMP_Utah.

A Rocky Mountain Power lineman welcomed Utah Jazz fans to the stadium.

A Rocky Mountain Power lineman welcomed Utah Jazz fans to the stadium.

One thousand lucky Jazz fans got new T-shirts and joined the Green Team.

One thousand lucky Jazz fans got new T-shirts and joined the Green Team.

The media covered the event, both outside and inside the arena.

The media covered the event, both outside and on the court.

RIESTER

“Multiple Sarcasms” by Brooks Branch at the Phoenix Film Festival.

The screening of “Multiple Sarcasms” this past Saturday was a huge success. Many RIESTERites and friends of RIESTER made it to watch the Arizona premiere of this film by Brooks Branch–an extended member of the RIESTER family.

The film felt real and packed emotion through outstanding writing and acting. The cast is first-class. We all enjoyed hanging out with Brooks and we share his father’s pride in Brooks’ success in creating his debut film. It’s quite an accomplishment.

Brooks spoke with Good Morning Arizona on Saturday and provided some more insight into “Multiple Sarcasms:”

“Multiple Sarcasms,” starring Timothy Hutton, Mira Sorvino, Dana Delany, Stockard Channing and Martin Van Peebles releases nationally in May.

Keep scrolling to see the trailer and to read about the day RIESTER Senior Partner Skip Branch spent on the set.

RIESTER

From the RIESTER family, a debut film by Brooks Branch: “Multiple Sarcasms.”

This Saturday, April 10, 2010 at 7 PM, there will be a screening of “Multiple Sarcasms” at the Phoenix Film Festival. The film was written and directed by Brooks Branch, son of Senior Partner Skip Branch. This is the first film by Brooks. He pulled together an A-list cast for his Hollywood debut.

“Multiple Sarcasms” Trailer from thatsfunny on Vimeo.

multiple s w tim

Skip Branch

A father’s amazement and pride that his son, Brooks Branch, made it in Hollywood.

Timothy Hutton and India Ennenga in Multiple Sarcasms by Brooks Branch.

Timothy Hutton and India Ennenga in Multiple Sarcasms by Brooks Branch.

Skip Branch is a senior partner at RIESTER. His son, Brooks Branch, is a film writer and director.

“It’s a real movie…an honest to God movie!”

That’s what I told my son on location in New York City two years ago while he was directing his first film.

I remember him looking at me oddly when I said it and have since heard about my improper comment during one of the on-going sessions with him, his brother and sister–when they gang up at my expense.

You see, on May 7th, 2010, Brooks Branch’s movie, “Multiple Sarcasms,” will premiere in New York, Los Angeles, Seattle and Salt Lake City.  He wrote and directed it.  It stars Timothy Hutton, Mira Sorvino, Dana Delany, Stockard Channing and Mario Van Peebles.

Brooks wrote the script five years ago while he was creative director at the licensing division of Paramount Pictures.  He didn’t know much about script writing so he would ask friends and associates how to go about it.  After a few revisions, one of his cohorts said they thought the script was good enough to consider selling it.

“Sell it?” he pondered.  “I don’t want to sell it, I want to direct it.”

The snickers and laughs he got from the audacity of his comment motivated, rather than discouraged, him.

I won’t take you through the litany of experiences from there.  Let’s just say that when I flew to New York City and visited him on an Upper West Side filming location and witnessed the film being made, the quote at the beginning blurted out.

I took a cab from the airport to the designated location.  The driver let me off at the end of the street because it was blocked off for the shoot.  I thought: How do you close down a street in New York City?

The street was filled with power lines, lights, trucks and people.  A lot of people. I  tip-toed around and through to see if I could spot my little boy.  As I got closer to the center of things, I saw a half dozen director’s chairs set up behind a camera. Getting closer, I saw Brooks (easy to spot, he’s 6’ 5”) surrounded by people asking questions, giving him advice, having him sign stuff and more.

He saw me, grabbed and hugged me, introduced me and showed me to one of the director’s chairs, just for me.

The day was amazing.  I first met Jacek Laskus, the award winning cinematographer, who was in serious discussion with Brooks and others about the set up for the next shot, how it would work from beginning to end, and so on.  Then I met Academy Award winner Timothy Hutton. Tim (as I can now call him after our day together), was genuine, down-to-earth, and very admiring and respectful toward my son. Equally charming was India Ennenga, an early teen actor who stole everyone’s heart.

“Action,” someone other than my son shouted, and India (Elisabeth in the movie), bursts out of a school door, followed by Tim (Gabriel in the movie and her father) apologizing for embarrassing her.  It was a 45 second scene that only took about three hours to shoot.  Not only was there take after take but adjustments to lighting, camera, extras, and even extraneous noise from a helicopter overhead.

And, all the while, many of the 60 or 70 people on the set, kept coming to Brooks for confirmation of this and a lot of that.

We broke for lunch where the conferences and interruptions with him continued.  I don’t recall if he ate anything.

There were two or three other scenes shot on that same location before they wrapped for the day.  I was exhausted.

The overall take away for me was watching my son handle himself and other people.  He had no attitude.  He listened to every person who approached him. He calmed people down. He built people up.  He was charming, and more important, kind.

“Multiple Sarcasms” is indeed a real movie.  It opens next month in 70 theaters across the country.

There is a screening this Saturday at the Phoenix Film Festival. Visit their website for more details.

Watch the trailer and some behind the scenes action on YouTube.

Stockard Channing and Dana Delany in Multiple Sarcasms.

Stockard Channing and Dana Delany in Multiple Sarcasms.

RIESTER Blog
Entries (RSS) and Comments (RSS).