Thought leaders: Seth Godin, Craig Newmark, Mirja Riester.

Mirja Riester, RIESTER’s chief strategic officer, is featured at Idea Mensch a site that spotlights idea leaders who bring their ideas to life.

Mirja is in the company of such prominent thinkers as Seth Godin, Craigslist founder Craig Newmark, writer and businessman Gary Vaynerchuk along with many others who are leading the way in the 21st century.

Mario Schulzke of Idea Mensch interviewed Mirja.

Mario: What trends excite you?

Mirja: The trend toward a simple life that we are seeing as a consequence of the recession – and how people’s desires are shifting. I am fascinated as to how this will truly impact how we live in the future. Will we change our lives to adapt more sustainable lifestyles? Can these changes be sustained even if the economy regains momentum? How much stuff do people really need to be happy? Despite the economic challenges the move toward sustainability in many aspects of life are only slowly gaining traction and we are at the forefront of determining how to advance the movement all the way to the top of large corporations.

Read the full interview at Idea Mensch:

Mirja Riester – Activist for sustainability in marketing.”

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