Jeff Bagley’s cousin hits an advertising and social media home run with the Old Spice Guy.
Who says nepotism doesn’t work? After hiring my cousin Jason Bagley as a young copywriter years ago at EuroRSCG in Salt Lake City, and yes, teaching him everything he knows, he’s gone on to an incredible career. He is the Creative Director on the wildly successful Old Spice campaign. Yes, he’s on a horse. And it’s running fast for Jason. He and his team just launched a social media campaign featuring the Old Spice stud played by actor Isaiah Mustafa. Over a three day period they created more than 150 personalized video responses to tweets, texts, and Facebook messages. Their efforts paid off big time with plenty of national news coverage. Way to go, cuz.
Tags: George Stephanopoulos, Isaiah Mustafa, Jason Bagley, Jeff Bagley, Old Spice, RIESTER
