Written on September 27th, 2010 | Posted by RIESTER
Working with the Utah Symphony as they auditioned for a new maestro, Jeff Bagley, our Salt Lake City creative director, created this hilarious video of the auditions which star Utah VIPs and average folks going for the new job as music director. The final choice put all of us to shame, but we had a lot of fun!
Written on September 22nd, 2010 | Posted by Tim Riester
Idahoan Foods announced today it has surpassed Betty Crocker to become the nation’s largest brand of packaged mashed potato products.
Huge Congratulations for this significant milestone!
RIESTER CEO Tim Riester and the firm's Strategic Planning Director for Idahoan Foods, DJ Paternoster, celebrate in front of one of the world's largest potatoes while attending Idahoan's national sales meeting at the foothills of the Grand Tetons.
Written on September 21st, 2010 | Posted by RIESTER
Alan and Onida Perkel with VPI's Curtis Steinhoff.
RIESTER’s campaigns for pet health insurance and youth tobacco prevention continue to rake in the awards!
The Veterinary Pet Insurance Company’s VPI Hambone Award and the Bureau of Tobacco Education Prevention’s Venomocity.com won the 2010 Public Relations Society of America (PRSA) Phoenix Award for Merit for Digital/Social Media.
Written on September 16th, 2010 | Posted by Sergio Carlos
Flag of Mexico. The tri-colors of the Mexican flag predate Italy's flag.
Today our neighbors to the south are celebrating a significant national milestone. September 16 or “El 16 de septiembre” is a very special day in the history of Mexico. This year is the 200th anniversary of its independence from Spain and the 100th anniversary of the Revolution.
Both dates are significant milestones in Mexico’s history, the first marking the start of a ten year effort by Mexicans to free themselves of Spanish rule and the second, another ten year struggle to break the chains of the dictatorship of President Porfirio Diaz.
Mexico has elaborate plans to celebrate this important occurrence ranging from parades to art exhibits to musical concerts in the country. Mexico is also encouraging Mexicans living outside of the country to hold celebrations of their own to not only mark this historic occurrence, but to also celebrate and promote Mexican art, music, food and culture.
In keeping with this, RIESTER worked with our client, HERDEZ® to develop a promotional campaign that promotes Mexico’s rich cultural and culinary traditions. The campaign includes the sponsoring of Telemundo’s five bicentennial shows in which it airs videos that teach Mexican food enthusiasts how to prepare authentic Mexican meals. The campaign also has a sweepstakes in which two lucky HERDEZ® Salsa enthusiasts will win an HERDEZ® Salsa catered party for themselves and twenty family and friends!
But the promotion of authentic Mexican food for this historic and festive occasion did not end there. HERDEZ® also reached out to Mexican restaurants across the U.S. by participating as a sponsor and exhibitor of the Mexican Restaurant Association’s (MERA) convention whose theme this year is, “A New Era of Mexican Cuisine—The Largest Culinary Bicentennial Celebration in the United States”.
Happy bicentennial Mexico! Let’s help our neighbors celebrate by enjoying some authentic Mexican food with HERDEZ® Salsa!
To learn more about HERDEZ® and how to prepare great tasting Mexican meals using HERDEZ Salsas, visit HERDEZTraditions.com.
Written on September 14th, 2010 | Posted by Christina Borrego
Live It Change It was awarded first place in the “Professional Campaign” category for the 2010 Health Education Media Makers Yearly (HEMMY) Awards.
The HEMMY Awards are held in conjunction with the annual Arizona Public Health Association Fall Conference. The award will be formally presented at the conference on September 16, 2010. Toni Means will accept a commemorative glass plaque on behalf of the Bureau of Women’s and Children’s Health (Arizona Department of Health Services).
