Monthly Archives: January 2011

The Oprah effect and our client: San Luis Obispo County, California

Scene from a farmer's market in San Luis Obispo County a destination featured on the Oprah Winfrey Show.

Scene from a farmer’s market in San Luis Obispo County a destination featured on the Oprah Winfrey Show.

Located halfway between Los Angeles and San Francisco, home to the Hearst Castle and the only place in California where you can still drive on the beach; San Luis Obispo County is one of America’s great destinations. The area is a top wine producing region in California with about 200 wineries where you can savor the wine and breathe in the beauty of the vineyards and the oak-studded hills.

Oprah Winfrey featured San Luis Obispo on her show last week driving traffic to the RIESTER-created website. We invite you to visit the site too. It includes videos to give you the feel of the area and an itinerary builder so you can plan your trip.

Watch the segment from Oprah here.

Learn more about San Luis Obispo County by visiting

RIESTER adds McDonald’s and ARAMARK

ARAMARK Parks and Destinations and California Central Coast McDonald’s join RIESTER List of Clients

PHOENIX– January 18, 2011—RIESTER (, a full-service marketing firm has added two high-profile clients, ARAMARK Parks and Destinations and the California Central Coast McDonald’s Advertising Co-op, to its client roster.

“Our tourism and McDonald’s teams are energized as they begin to build lasting relationships and develop effective marketing solutions for these prestigious new clients,” said Tim Riester, president and CEO of RIESTER. “We are extremely proud to team with such influential national companies to turn their consumers into life-long believers in their respective brands.”

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