HERDEZ® Brand is Mexico’s most popular salsa. So it’s little wonder that many people of Mexican heritage remember it as a staple in their mother or grandmother’s kitchen. Recently, we went looking for people who are passing that tradition on – along with great, authentic recipes. Meet Rudy:
RIESTER’s Chief Creative Officer Tom Ortega turns 50 today! Where do the years go? We love you Tom! -Everyone at RIESTER
We’ve created a new section on our website to highlight our recent awards. Visit it here.
This month RIESTER had the privilege of working with students from Meritas Schools’ Rancho Solano. The students were asked to create artwork for an Earth Day t-shirt competition that was established by second grade teacher Mary Mulligan.
It did not take long for the children to demonstrate their clear vision for protecting our world. They have a strong sense of stewardship for our planet and they recognize that we all must join together to make a change.
If every adult would speak to at least one child today about the importance of the health of the environment, a more conservationist lifestyle could be stimulated. As this artwork demonstrates, sometimes it’s a question of adults listening to what children already understand.
Below are the winning entries. All students in the school were invited to wear the t-shirts today.
Happy Earth Day from RIESTER and thank you Mrs. Mulligan and all of the children at Rancho Solano!
New RIESTER creative for Cody/Park County, Wyoming:
RIESTER is pleased to announce the addition of Scott Morehead to its executive management team. Morehead will serve as Executive Director of Media, overseeing RIESTER’s Media department.
Morehead brings over 28 years of experience planning and buying traditional and digital media. He has managed media departments for several ad agencies and planned media campaigns for an impressive list of clients.
He began his advertising career in Chicago working in the media departments at Leo Burnett, DDB Needham Worldwide and BBDO. He advanced to direct the media staff at Louis London, Momentum, Brighton, and Adamson in St. Louis before joining Barkley in Kansas City where he most recently served as VP/Group Planning Director.
RIESTER's Scott Morehead.
“We conducted an extensive national search to find a media leadership professional with tremendous experience in digital media as well as traditional broadcast, print and outdoor media,” said RIESTER CEO Tim Riester. “Scott has all the expertise RIESTER’s clients need, plus his competitive spirit and approachable personality is a perfect match for RIESTER’s culture.”
Morehead has a deep understanding of how to maximize media dollars spent in today’s fast changing environment. “Today’s media reality is that the traditional interruption model has lost impact,” Morehead said. “We craft custom communication solutions for our clients that put strategic and creative communications in front of the best potential audience when and where it is relevant to their purchase consideration journey.”
He has experience in all categories of RIESTER’s client business including: financial services, consumer packaged goods, healthcare, energy, gaming, tourism, education and quick serve restaurants. Morehead has worked on media campaigns for clients including: H.J. Heinz Ketchup, Bud Light, Yoplait, General Mills, Kraft, Clorox, Wrigley, Minute Maid Orange Juice, Progresso, Earth’s Best Organic, Blue Cross Blue Shield, Kawasaki, Casino Queen, the Missouri Lottery, St. Louis CVB, Dairy Queen, WestBridge Bank, and the University of Missouri.
Morehead is an economics graduate from DePauw University where he was the two-time captain of the varsity swim team. He also studied abroad in Bogota, Colombia. He is an active member of Coaches vs. Cancer.
About RIESTER
Creating and believing in our clients’ purpose, and caring about the sustainability of their brands’ success, has led to RIESTER becoming one of the largest independent advertising and public relations firms in the Western United States. RIESTER has the knowledge, experience, and resources to help businesses address important challenges in today’s vastly changing world. RIESTER offers services in advertising, interactive, media planning, public relations, multicultural marketing and public affairs.
Twitter's blue bird is the most prolific bird on the planet, going at it 140 characters at a time, all day, every day.
“Just setting up my twttr” was the “let there be light” moment for Twitter. It was tweeted by Twitter Co-Founder and Chairman Jack Dorsey five years ago. Since @Jack set up his Twitter account millions of people have joined the Twitter world and created their own accounts. They now send an impressive 140 million tweets a day.
Twitter is more than a place for people to discuss what they had for lunch. It has started and sustained revolutions, helped people get hired and fired and after the recent disaster in Japan, enabled residents without phone service to let their friends and family know that they were OK.
Twitter has changed the way we communicate. It has added @ and hashtag (#) into the vocabulary of the online world. Now companies have a new way to interact with their customers including listening to what customers are saying about their company and products.
Like few other social media platforms, Twitter has survived despite strong criticism early on that it was just a fad. With so many new platforms and programs being launched every day, it can be difficult to stay on top of “what’s what” in the digital realm and to decide where to spend your time.
Before engaging in social media consider the following:
1. Does your company culture supports social media? Long internal approval processes and ridged culture doesn’t bode well in the fast-paced world of social media.
2. Where are your customers? Find out where your company is being discussed online to help determine where to focus your attention.
3. Do you have a plan in place? A social media plan and strategy will help address potential what ifs for current platforms and ones that don’t yet exist.
If you aren’t ready to actively engage in the social media space another place to begin is by listening on various social media platforms to what others are saying about you, your brand or organization. Monitoring tools are available to track the conversations occurring. As your awareness grows regarding what’s being said, you will be one step closer to crafting a plan for active engagement or choosing whether or not to engage.
Here are examples of ways a few RIESTER clients are using social media to engage their customers:
Take a look at some of RIESTER's latest creative work
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