RIESTER

Archive for May, 2011

RIESTER’s Skip Branch featured in the Salt Lake Tribune.

Written on May 18th, 2011 | Posted by RIESTER

Huge congratulations to Skip Branch from everyone at RIESTER and from his many many friends and colleagues from years of service to advertising and his community. Skip began his career in 1963.

Mike Gorrell of the Salt Lake Tribune wrote this profile on Skip: “Fun-loving advertising executive honored with lifetime achievement award.”

Skip Branch, with cocktail, in 1963.

Tags: Mike Gorrell, RIESTER, Salt Lake Tribune, Silver Medal Award, Skip Branch, Utah Advertising Federation
Posted in RIESTER News, RIESTER People | No Comments »

“Bike Shop.”

Written on May 10th, 2011 | Posted by RIESTER

What setting could be better than a bike shop to help Pacific Power and Rocky Mountain Power remind customers of the importance of renewable energy and energy efficiency programs?

Biking is about being outdoors and exercising. When we get on a bike, we are stepping out of the controlled and energy intensive environments where so many of us spend so much time.

Tags: Pacific Power, Pacificorp, Rocky Mountain Power
Posted in Environment, RIESTER Creative | No Comments »

Feliz Cinco de Mayo!

Written on May 5th, 2011 | Posted by Christina Borrego

herdez Today’s consumers are shaped by the fashion, art, music and food from many far away places and celebrations like Cinco de Mayo remind us of the magnitude of these influences.

Leading up to and on this day people from diverse backgrounds are united at street festivals, grocery stores, restaurants and museums. The events celebrate diversity and the Hispanic culture, while highlighting the perseverance of the human spirit: in this case, commemorating the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862.

As marketers, the human spirit is something that should be at the root of all we do. After all, it is people who make or break brands. RIESTER is privileged to mark Cinco de Mayo with a ‘real people’ campaign that captures the authenticity of HERDEZ, an international Mexican product line that has earned a place in the pantries of American households. Have a Feliz Cinco de Mayo and see first-hand how this new favorite is spicing up dishes every day.