At McDonald’s in Idaho, the french fries aren’t just made from any potatoes. They’re made from potatoes grown locally – in the nutrient-rich fields surrounding the communities that McDonald’s customers call home. In other words, the best fries in the world are made with the best potatoes in the world. At RIESTER, we worked with our client, the Southern Idaho McDonald’s Advertising Co-op, to highlight this point of difference…and point of pride. Our efforts have included in-store marketing, outdoor, and public relations throughout the region.