RIESTER

Archive for October, 2011

Tom Ortega

McDonald’s touts locally grown goodness.

At McDonald’s in Idaho, the french fries aren’t just made from any potatoes. They’re made from potatoes grown locally – in the nutrient-rich fields surrounding the communities that McDonald’s customers call home. In other words, the best fries in the world are made with the best potatoes in the world. At RIESTER, we worked with our client, the Southern Idaho McDonald’s Advertising Co-op, to highlight this point of difference…and point of pride. Our efforts have included in-store marketing, outdoor, and public relations throughout the region.

3740_SIMAC_french fry outdoorFinal.indd

3740_SIMAC_french fry posterFinal.indd

Tom Ortega

Tobacco: Choose or refuse.

When teens are offered tobacco, it’s not always easy to say no. So RIESTER has teamed up with the Arizona Bureau of Tobacco Education & Prevention to give kids the refusal skills they need.

Choose/Refuse is a video questionnaire that takes kids through a variety of scenarios.

They’re watching it on venomocity.com, YouTube and Facebook.

It features real Arizona kids, along with a real mechanical arm.

RIESTER

Addiction, there is hope.

RIESTER has been helping to fight addiction since our earliest days.

This public awareness piece was for Utah’s End Meth Now campaign. Sarah McLachlan thought it was such a powerful and important message that she donated the music.

Addiction’s goal is to kill. Our goal is to beat addiction. We know it can be done.

RIESTER

RIESTER, rooted in the West.

Near our offices you will find some of the most spectacular scenery in the world.

The West Fork of Oak Creek, a short drive from the Phoenix office near Sedona:

Photo by Rich Charpentier. Click on the image to visit Rich's website and see more stunning images of Arizona.

Photo by Rich Charpentier. Click on the image to visit Rich's website and see more stunning images of Arizona.

 

The Sandia Mountains, near the Albuquerque office:

Photo by Howard Holley. For more by Howard Holley click on this photo.

Photo by Howard Holley. See more by Howard Holley by clicking on this photo.

 

The Wasatch Mountains, which surround the Salt Lake Office:

Photo from RIESTER.

Wasatch Mountains in fall, by RIESTER.

 

The storied Sunset Boulevard, near the Los Angeles office:

Photo from RIESTER.

Sunset Boulevard, by RIESTER.

RIESTER

Thanks Steve!

steve-jobs-apple

Gary Kaasa

White-faced monkeys sighted at the RIESTER Reserve.

white faced mIn July, RIESTER Foundation board member Mike Hopkins and I visited the RIESTER Reserve located near Islita, Costa Rica. One morning Mike looked up at a nearby tree and said, “Gary, there’s a monkey. No, it can’t be a monkey because it is white.” We got up to take a closer look. Mike was right the first time. It was a monkey, not a howler monkey that typically populates the Reserve, but a white-faced capuchin monkey previously unknown to the area (at least to us).

There were six or seven monkeys in the troop and they were working their way across the Reserve jumping from tree top to tree top, from limb to limb. The alpha male of the group kept an eye on Mike and me while we kept an eye on the troop. The monkeys were as big as a large domestic cat and barked like a small dog. It was one of the most amazing animal sightings on the Reserve. We talked to Jose Sanchez, the Reserve caretaker, and he said that the monkeys had been in and around the Reserve for about one month. Jose has lived near the Reserve for decades and this was the first time he had ever seen white-faced monkeys in the area.

The white-headed capuchin is important to rainforest ecology for its role in dispersing seeds and pollen. We are assuming they are attracted to the RIESTER Reserve because of the reforestation efforts of the Foundation.

The white-headed capuchin is intelligent. It is mostly black, but with a pink face and white on much of the front part of the body. As a new world monkey it has a prehensile tail that is often carried coiled up and used to help support the monkey when it is feeding beneath a branch.

In the wild, the white-faced capuchin is versatile, living in many different types of forest, and eating many different types of food, including fruit and other plant material. It lives in troops that can exceed 20 animals and include both males and females.

Of all the animals seen on the Reserve, including Howler Monkeys, armadillos, coatis, blue morphos butterflies, parrots and mott motts, the sighting of the white-faced troop is one of the most memorable.

Learn more about the RIESTER Foundation.

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