RIESTER

I recently spoke on the topic of how to get the attention of girls utilizing social media at a girl’s and women’s health conference. The conference was organized by the Arizona Department of Health Services.

Over the last year, I’ve had the opportunity to speak with hundreds of teens throughout Arizona, gaining insights on everything from fashionable trends and pop culture influences, to online habits and perspectives on some of today’s most pressing issues.

In pulling together information for my presentation, it was important to me that I not only inform the attendees on the latest happenings in the youth/teen market, but also enable them to walk away with tangible action items they could use in their organizations.

Whether I’m working alongside RIESTER team members to develop large scale communication strategies or devising grassroots outreach efforts for niche audiences, the end goal is always about effective message delivery for our clients.

The ways in which teens communicate with one another has vastly changed. Add to that, the need for attendees to successfully inform/persuade a young audience to make positive behavioral changes, and you can understand their communication challenges.

I utilized this opportunity to provide attendees with a snapshot of today’s youth, including their media habits and online activities, before reviewing how to strategically engage teenage girls. Key takeaways for the session included social media do’s and don’ts along with outreach tools and tips.

RIESTER’s staff consists of experts in communications and marketing who lead our clients in today’s rapidly changing world. If you need someone to speak at a conference or event contact Jim Breitinger at jbreitinger@riester.com to discuss arranging an appearance by a member of our staff.