RIESTER

Archive for December, 2011

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RIESTER’s Robert Farthing: Telling people’s stories.

Written on December 28th, 2011 | Posted by RIESTER
Robert Farthing.

Robert Farthing.

RIESTER: What do you do at RIESTER?

Robert Farthing: I am one half of the Content Production department along with my partner Linda Hart. I like to say that I am a professional fire fighter and have a full rack of different style hats that I put on from time to time to get a job done. Two years ago we were the Broadcast Production department, but with the way business has changed to include more content creation for Internet, we now cross over into all departments more than ever. I help with television, radio, special events and finding a way to do the really weird stuff we like to do from time to time for a client.

RIESTER: Discuss one project you’re working on right now.

Robert: 2011 was filled with a lot of anti-tobacco related content for both teen prevention and adult cessation. We are just finishing up some incredible spots for Ashline called Real Quitters II. I’m really proud of them. I am just starting the planning and coordinating stages of a trip around the world to film alumni for the Thunderbird school of global management, and putting together some B-roll of a recent shoot we did for La Victoria during the tomato harvest in Central California

RIESTER: What book or film do you recommend?

Robert: Book – Practicing The Power of Now because it helps keep the crazy freak out moments of life in advertising in perspective. Film – I would recommend Corvette Summer because sometimes it’s really fun to watch a truly horrible movie and wonder how in the world it ever got made.

RIESTER: What advice do you have for people?

Robert: See how long you can sit perfectly still and silent. Its harder than you think – but worth every second you can get.

RIESTER: What separates the good from the great when it comes to marketing campaigns?

Robert: Good campaigns get you to listen. Great Campaigns get you to act.

RIESTER: What trend in our industry is the most exciting to you?

Robert: I like the trend of capturing life around a product, telling the stories of the people who are our clients, and the people who use our client’s products or services. Putting a face to a brand name and finding out how it impacts of affects their lives in a meaningful way.

RIESTER: What are you excited about for 2012?

Robert: What’s the new Mayan Calendar going to look like?

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RIESTER’s Alan Perkel: “Stay positive.”

Written on December 19th, 2011 | Posted by RIESTER

Executive Director of Digital Alan Perkel,  answers the RIESTER questionnaire:

Alan skiing in Utah at age 5. Skiing is one of Alan's favorite activities. He's been a member of the National Ski Patrol for 19 years.

Alan skiing in Utah at age 5. Skiing is one of Alan's favorite activities. He's been a member of the National Ski Patrol for 19 years.

RIESTER: What do you do at RIESTER?

Alan Perkel: I wear many hats at RIESTER. I was brought on board to head the digital department where I hired an entire team to support the ever changing needs in digital marketing. We define digital strategy, build websites, send emails, build custom Facebook apps, build texting campaigns and build mobile applications. I also manage the IT support staff at RIESTER to ensure all our servers and desktop users are up and running. I focus on strategy and user experience design. I help with new business and I am the go to expert on Keynote.

RIESTER: Discuss one project you’re working on right now.

Alan: We have just kicked off the rebranding and website realignment for FirstSolar.

RIESTER: What book or film do you recommend?

Alan: I just finished listening to a book on audio, the unabridged biography on Steve Jobs, it was truly inspiring, I have a 20 minute commute to work and I am on a plane a lot, so I enjoy tuning into books on audio. The most recent movie I saw was Hugo, it was great for the whole family. It focused on individuals and their purpose in life.

RIESTER: What advice do you have for people?

Alan: My best advice is to follow your passion in life, love and work. And stay positive!

RIESTER: What separates the good from the great when it comes to marketing campaigns?

Alan: Execution separates the good from the great. Great campaigns tell intriguing stories that get people to engage. Many good campaigns fail at execution.

RIESTER: What trend in our industry is the most exciting to you?

Alan: The trend I am most focused on right now is called Mobile First or Responsive Design. I love the iOS and the simplification of utility applications that make my life easier. I am very focused on mobile development.

RIESTER: What are you excited about for 2012?

Alan: I am very excited to help grow our LA office, there is so much opportunity and I feel RIESTER has a great story and the ability to deliver.

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Posted in Books, films and ideas, RIESTER People | No Comments »

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RIESTER’s Stephanie Fleming: “Take your passion, and make it happen!”

Written on December 15th, 2011 | Posted by RIESTER

Stephanie Fleming from our Los Angeles office answers the RIESTER questionnaire:

RIESTER: What do you do at RIESTER?

Stephanie Fleming: My title is Integration Director, but I prefer to be called a Brand Activist. Not only does it help me define my role as a marketer, but it truly defines my passion for the advertising business. I like to classify my experience as a retail/consumer packaged goods (CPG) foodie. I love working on food just as much as I love eating it. I worked on a large supermarket account for almost a decade and tried hard not to brand myself as a supermarket/retail guru, but after working on several other unrelated accounts I found myself coming right back to what I love most… and that’s food!

So, here I am, a Brand Activist at RIESTER, working on one of the largest CPG food brands and running a growing satellite office. Life is good.

RIESTER: Discuss one project you’re working on right now.

Stephanie: A new product launch I’m very excited about.

RIESTER: What book or film do you recommend?

Stephanie: On the film side, my all-time favorite movie is Flashdance. There’s a verse in the theme song that sums it up: “Take your passion, and make it happen.” I also love reading romance novels and motivational books (Tony Robbins first book, Unlimited Power, is a favorite).

RIESTER: What advice do you have for people?

Stephanie: Believe in yourself. Only YOU can make it happen.

RIESTER: Which living person do you most admire?

Stephanie: My mother. She has an amazing life story filled with extradinary challenges overcome by her strength and a golden heart.

RIESTER: What separates the good from the great when it comes to marketing campaigns?

Stephanie: I would love to say that the great ones change the world, but truly, you know you’ve reached greatness when everyone’s talking about it or copying it to some extent (i.e. Priceless, Got Milk, etc.).

RIESTER: What trend in our industry is the most exciting to you?

Stephanie: Social networking is the most exciting trend for me. It’s an extremely powerful word-of-mouth tool that can make or break a brand.

RIESTER: What are you excited about for 2012?

Stephanie: Taking a campaign from good to great! ;)

Stephanie and her family, photographed in 2011.

Stephanie and her family, photographed in 2011.

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Troy Pottgen

Dean Hedwic, addictDEAD.

Written on December 12th, 2011 | Posted by Troy Pottgen

Tobacco Addiction has succeeded in killing countless numbers who were unable to overcome it. Now, thanks to a technical glitch in the Internet, a few of these “smoking dead,” who live on in a purgatory-like place under Addiction’s control, have found a way to communicate with the living—through Facebook.

Meet the AddictDead and learn their stories—and in the process, discover the truth about tobacco and avoid Addiction once and for all.

The Smoking Dead are speaking, Addiction is watching, and time is running out…

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Posted in Health, RIESTER Creative | No Comments »

RIESTER

RIESTER work featured by Communication Arts!

Written on December 7th, 2011 | Posted by RIESTER

Another political season is upon us. Communication Arts is highlighting a campaign we ran during an earlier presidential election cycle that artfully blends liberal and conservative politics to sell . . . pet food!

riester noble pets

See more at Communication Arts.

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Posted in RIESTER Creative, RIESTER News | No Comments »

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