Monthly Archives: January 2012

ARAMARK Parks and Destinations and Shenandoah National Park: Keeping the brand experience consistent across multiple channels

A brand includes every aspect of a customer’s experience. As communications channels proliferate, RIESTER works closely with our clients to maintain a consistent voice, look, and feel regardless of the mode of communications.

Social media makes it easier than ever to communicate through new communications channels. These channels demand that the strategy behind communications and the attention to detail across all platforms be consistent, while allowing for the nimbleness required to engage in the fast-moving world of social media.

ARAMARK Parks and Destinations is a RIESTER client. The company provides authentic visitor experiences, including operating signature resorts and lodges, at America’s national parks. Working with them is a special privilege for RIESTER to connect two great brands: ARAMARK Parks and Destinations, with its unrivaled tourism operations, and America’s world-renowned national parks.

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