RIESTER

Archive for February, 2012

RIESTER

2011 work for Utah State Fair, Utah Symphony, and Alta Ski Area recognized with Addy Awards.

Written on February 27th, 2012 | Posted by RIESTER

The first results are in for the Addy Awards for work from 2011. RIESTER’s Salt Lake office received five awards this year! Our work from Los Angeles and Phoenix is still under review and winners will be announced next month.

Congratulations to everyone involved on the client and agency side. A special thank you to our clients for giving us the privilege to do great work.

This year’s winners:

Special Addy Award, Billboard of the Year, Utah State Fair.

AGRICULTURE_OD_CHICKEN_FF



Silver Addy Award, Newspaper campaign, color, Utah State Fair.

ut state fair print



Silver Addy Award, Consumer/trade, full page, color, Alta.

Alta_Jake_SportsGuide_8.13x10.75_F



Gold Addy Award, Local radio, Utah Symphony.



Silver Addy Award, Local radio, Utah Symphony.

About the Addy Awards:

The ADDY Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local ADDY competitions. The mission of the ADDY competition is to recognize and reward creative excellence in the art of advertising.

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RIESTER

Rocky Mountain Power is open for business, and it’s showing results.

Written on February 23rd, 2012 | Posted by RIESTER

RIESTER client Rocky Mountain Power ranks fourth out of the 12 largest electric utilities in the West for business customer satisfaction in a new J.D. Power survey. This is a significant improvement from the 8th place ranking in 2011.

Congratulations to everyone at Rocky Mountain Power for working so hard to make this happen.

Creative work from a campaign targeting business customers:

RMP_Business_24HourSign_4

The ad directs people to a business solutions toolkit. Read more from Rocky Mountain Power.

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Tim Riester

Happy 100th Birthday Arizona, and congratulations.

Written on February 14th, 2012 | Posted by Tim Riester

Today marks a momentous achievement in our great state of Arizona’s history- 100 years of statehood. Congratulations Arizona, and happy birthday.

Looking back over these past 100 years, I am reminded of the people who have settled in Arizona, and made Arizona what it is today. Arizonans share Statehood-day-logo_Horz_RGB_HR-300x187many characteristics and traits.  Arizonans are resilient with tough and aggressive attitudes. When we think back to the Wild West, people who settled in Arizona were a different breed than those who settled further north or even in California. Several of RIESTER’s clients are fourth or fifth generation Arizonans with strong roots to the early beginnings of Arizona. Their family histories share a common thread – aggressiveness and work ethic led to the success they enjoy today. It is this attitude, this resilient behavior shared by Arizonans, that I believe makes Arizona a place where the American dream is truly alive and well.

This is why Arizona is home to many of today’s corporate pioneers. Companies like Medicis, United HealthCare, First Solar, and of course, GoDaddy, are all thriving here. The continued growth and success of great companies like these are a testament to the pro-business environment, the strength of the education and higher education facilities, and again, the attitude and climate of the Arizonans and our great state.

So it is with pride and genuine sincerity that I say again, Happy 100th Arizona. And congratulations.

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Tim Riester

Post Super Bowl Thoughts: Great Year for Football but Weak Year for Ads.

Written on February 6th, 2012 | Posted by Tim Riester

It’s a good thing the Giants and Patriots kept us glued to our TVs until the last second because this year the Super Bowl commercials lacked excitement.

In fact, other than a few good ads, the Super Bowl advertisers of 2012 lacked creativity and originality. Volkswagen repeated its performance of 2011 as having the best commercial during the big game.  It’s ad for the new Beetle, featuring a dog committed to self improvement, won our hearts.  The Star Wars characters at the end of the commercial who compared the ad with last year’s was an incredibly creative way to connect two years of VW Super Bowl messages.

Madonna’s half-time performance (with LMFAO, Cee Lo Green and Nicki Minaj) had mixed reviews, but likely added a little something extra to the M&M’s campaign with her rendition of “I’m sexy and I know it.”

RIESTER’s Chief Creative Officer, Tom Ortega said “the only good commercial was the Chevy Mayan Calendar spot. For me, everything else either lacked a concept or was over-hyped. Madonna was the perfect half-time act for such a line up: over-hyped. No substance. Over produced. Dang good thing the Giants won. Otherwise I would have been disappointed.”

Alan Perkel, RIESTER’S Executive Director of Digital added, “the online experience was very strong, minimal delay, I’d guess only about :30 seconds. I had my laptop on and the LCD going. Very impressive.”  It was estimated that more than 60% of the Super Bowl audience had at least two screens (smart phone, iPad, computer, etc) in front of them while watching the game today.

Overall impressions: The M&M “Just My Shell“, Chevy’s Mayan Calendar commercial, Budweiser’s historic moments, VW’s Star Wars themed ads, and Acura’s adventure with Jerry Seinfeld and Jay Leno round out our top five.

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Tim Riester

Super Bowl 46, pre-game ad analysis from Tim Riester.

Written on February 5th, 2012 | Posted by Tim Riester

A big change this year in Super Bowl commercials include pre-game ad releases on YouTube and other social media channels. Not only were many of the ads released days ahead of time, but many of the advertisers created longer form commercials–two minutes or more in length to build excitement for their new campaigns.

The auto makers are back, which in itself is an indication that the economy is picking up steam. Viewers will get tired of seeing another car ad during every commercial break during the game. It will be interesting to see how many viewers can even recall which cars are associated with the different advertising concepts, because many of the automaker’s commercials this year lose sight of actually promoting the product. “Mathew’s Day Off” for example completely misses its target audience in its efforts to promote the Honda CRV. Ferris Bueller fans of the early 80’s are all aged in their late 30’s and 40’s now. These people have families with children and most are well beyond the need for Honda’s starter car. Yet, the commercial featuring Broderick barely shows the car and neglects ever depicting the lifestyles and family auto usage of that target consumer.

Go Daddy returns again this year as the Super Bowl advertiser with some of the worst commercials. The concepts are lame and the acting even worse. It’s amazing a company in such an exciting growth category does not respect its customers enough to reward them with intelligent and entertaining commercial content.

There are some commercials that will delight viewers this year. Volkswagen is a big winner again this year with its follow up to last year’s Darth Vader Passat commercial.  It’s very difficult to come back with one of the best Super Bowl commercials two consecutive years, and Volkswagen has done it with its pre-release of the singing dogs and it’s “Dog Strikes Back” commercial for the new VW Beetle.  Hopefully it will also motivate all of America to get up off of their sofas and exercise too!

Everyone at RIESTER will be watching the ads with as much interest as the game.

Enjoy the Super Bowl!

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RIESTER

RIESTER’s work with MegaMex Foods delivers sales growth.

Written on February 1st, 2012 | Posted by RIESTER

Our client, MegaMex Foods, is reporting a substantial increase in sales today. RIESTER’s work with MegaMex Foods utilized our full Brand Activism process and delivered results accordingly. The first phase of this process is Brand Assessment. RIESTER utilized the client’s market research, enhanced it, and assisted them in defining strategies for each of their brands. We then developed creative campaigns based on the foundation established by RIESTER’s rigorous strategic processes.

Brand Activism delivers! Below is a sample of our work for the Herdez® brand and information from Hormel Foods with additional details on the MegaMex Foods marketing success:

From today’s release:
Hormel Foods Celebrates Growth of MegaMex Foods at its Annual Shareholder Meeting

During its annual shareholder meeting in Austin, Minn., on Jan. 31, 2012, Hormel Foods Corporation (NYSE: HRL), a multinational marketer of consumer-branded food and meat products, celebrated the growth of MegaMex Foods, its 50/50 joint venture with Herdez del Fuerte. Since its inception just two years ago, MegaMex Foods has increased sales by more than 150 percent.

“The focus of MegaMex Foods is to bring the spirit of Mexico to every table,” said James M. Splinter, group vice president, Grocery Products at Hormel Foods. “Great brands like Herdez®, CHI-CHI’S®, La Victoria®, Don
Miguel®, and the new additions to MegaMex Foods, Wholly Guacamole®, Wholly Salsa® and Wholly Queso®, will help us accomplish this goal. We are excited about the future because our expectation for this business is that it will continue to grow at an accelerated rate exceeding that of our core Grocery Products portfolio.”

MegaMex Foods was a key driver of success for Hormel Foods which experienced record success in fiscal year 2011. To highlight this achievement, Jeffery M. Ettinger, chairman of the board, president and chief executive officer at Hormel Foods, offered remarks on the company’s recent growth.

Read the full release from Hormel Foods here.

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