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RIESTER recommends: Seth Godin’s What Matters Now.

RIESTER recommends What Matters Now an ebook compiled by Seth Godin. Godin’s free book is an example of the best of contemporary communications, made possible and distributed via social media tools like blogs, email, Twitter, and Facebook. Note that most of the contributors also use old style mediums including books, public speaking engagements, television and radio to get out their messages.

Offering short essays by top thinkers of our day, What Matters Now will fuel your creative juices as you prepare for the year and decade ahead. Here are five examples of what you will read:

Alan Webber, co-founder and editor of Fast Company magazine, discusses the need to raise the costs of unsustainable systems in order to arrive at a sustainable world.

Robin Waters, author of The Trendmaster’s Guide, celebrates adventure and encourages us to get outside of our bubbles and see new parts of the world. Robin says that an adventurous mind is one that is open to new experiences and new ideas.

John Moore, a self-proclaimed marketingologist, encourages businesses to take a position. Moore says that when a business does this they will likely lose some customers, but they will be more appealing to others. Move beyond the bland and make a difference. Outdoor apparel maker Patagonia is one role model of this.

Tim Sanders, author of Love is the Killer App, discusses confidence which he describes as the “rocket fuel of your business.”

Gary Vaynerchuck, author of Crush It!, reminds businesses that now it is easier than ever to engage customers on a personal level, including the most simple types of communications like saying “thnx” via email, text, Twitter, or whatever other tool is at your disposal.

Download Seth Godin’s ebook by clicking here. It is available for free as a PDF file.

RIESTER

RIESTER recommends Malcolm Gladwell.

Malcolm Gladwell is one of the great writers of our times. Gladwell offers invaluable insights to both marketers and the general public in his fascinating explorations into why humans behave the way we do. Below is a lecture by Gladwell discussing how we are squandering human potential. He emphasizes that there is no lack of human talent, but far too much talent remains untapped.

Gladwell discusses research that was completed regarding the question of why, as a group, Chinese immigrants to the United States were outperforming white Americans in the U.S. The Chinese arrived with no money and limited or no language skills. They knew nothing of American culture, yet over time they were more likely to succeed (defined as achieving positions in high skilled and high paying areas) than the Americans.

He references a study that took a group of American ten year old children (any race) and Chinese ten year olds and gave them a difficult math problem to solve. The Americans gave up on average two minutes into their efforts. By contrast, fifteen minutes later the Chinese children were still working at the problem. The cultural attitudes toward persistence and effort are much different.

Gladwell’s books include Blink, The Tipping Point, Outliers and What the Dog Saw.

If you are interested in the development of human potential you will enjoy spending twenty minutes with Mr. Gladwell. That’s our challenge to you, to take twenty minutes to focus on Gladwell’s outstanding lecture. Keep in mind as you listen how he defines the term “capitalization rates.” In this lecture the capitalization rate is the rate at which a given community capitalizes on the human potential of those in its midst.

PopTech 2008 | Malcolm Gladwell from PopTech on Vimeo.

Special thanks to Poptech for posting this video.

Troy Pottgen

Things I am thinking about on punctuation day.

As an advertising writer, I realize not everyone considers me a writer in the traditional sense, like one would a journalist or novelist. My best friend’s mom, who considered my free-spiritedness a bad influence on her CPA son, once asked me what I did.

“I’m a writer,” I said.

“Well, what kind of writing do you do?” she asked.

“Ads, mainly,” I said.

“Oh, so you’re not a real writer.”

Ouch. Although, now that I think about it, not being a real writer would explain a few things, including why I’ve never given much thought to the actual tools of my trade—punctuation marks.

Of course, I use punctuation marks. But I certainly don’t brandish them the way a chef would her tongs, or tuck them confidently in a belt loop like a carpenter would a hammer. But just because I don’t regularly sing the praises of apostrophes and parentheses doesn’t mean they aren’t worthy of it, particularly on their own special, albeit subdued, holiday. So to help you celebrate, I now give you a few things I’ll be thinking about on National Punctuation Day.

Why exactly do we call them punctuation marks and question marks? Why not punctuation steves, or question kathys?

Speaking of names, whoever named punctuation marks owes a sincere apology to the colon. Seriously, how do two little vertical dots get stuck sharing a name with the most disgusting organ in the human body? Did it lose a bet? Did it trash talk about being twice the period too much? Or did the punctuation guy just have a bad burrito before this one?
I need to know this stuff.

As much as the colon has reason to complain, though, it doesn’t compare to the semi-colon. If you think it’s lousy being called something that’s totally full of you-know-what, imagine being called something that’s only half full of it.

Now the ellipsis, whoo boy. It sounds cool and looks cool. Using one is pretty fun, too. It’s like the writer is saying, “You know what, I don’t want you to just read pause, I want to force you to pause by making your eyes stumble through three periods in a row.” Awesome. Of course, the Chinese really do it right. Their ellipses have six dots. That’s not just power, that’s honor—like holding your bow a little longer than everyone else.

Now maybe you’re sitting there thinking, “You know, Troy, that’s great, but I just don’t care about punctuation all that much.” And that’s fine. After all, what do I know? I’m not even a real writer. But go ahead and wish someone Happy Punctuation Day anyway! And I mean that…with an exclamation point.

Alan Perkel

Let my people go surfing.

Yvon Chouinard, photographed on Mount Hood in 1979.

Yvon Chouinard, photographed on Mount Hood in 1979.

Yvon Chouinard, founder of Patagonia has written a fantastic book about life, leadership and the pursuit of happiness.

Every year I try to read a book or three about business management (if you have any recommendations leave them in the comments section).

Let My People Go Surfing, has really resonated with me. The book focuses on the lessons of a unique company that realized value through being a responsible business focused on ethics and profits that balance the needs of customers, employees and the environment to build a sustainable brand.

My expectation of business books are to provide me with professional development, I did not expect that it would also have such a large effect on my personal growth.

I have always considered myself a nature lover, but historically it has had little influence on my behavior as a consumer. After reading Chouinard’s book, I have a very different outlook on consumerism and it has led me to analyze many of my purchasing decisions. I now think about the entire product lifecycle. Will the product serve its purpose? Can it be reused or recycled?

The business challenges Chouinard has overcome have enabled him to pursue what he loves, support a sustainable lifestyle, and create a superior product line that has earned the respect of the audience it serves. I have learned how to be a better leader and Patagonia has earned another fan of their legendary brand.

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