RIESTER

Environment

Skip Branch

And the Oscar goes to . . . Alta Ski Area!

Well, it’s an Addy not an Oscar.

We’re thrilled that one of our latest Addy Awards is for Alta.

Alta Ski Area is truly one of our planet’s gems. Located in Utah, land of the Greatest Snow on Earth, Alta consistently receives more snow than most resorts even in Utah.

With terrain for skiers of all levels, Alta is known for powder skiing–something that this ad for skiers highlights.

Here is the winning print ad (with a link to a high res version below it):

Alta_History jpg

View a high resolution version of this ad (in PDF format) by clicking here.

RIESTER

Waste Free OC campaign featured in Los Angeles Times.

Orange County, California’s Waste Free OC campaign is featured in today’s Los Angeles Times.
Read the story here.

wastfeeOC

Alan Perkel

Waste Free OC, Save Room for Tomorrow–RIESTER designs and delivers new website for Orange County, California.

wastfeeOCOrange County, California has one of the highest recycling rates in the nation. Yet even in a place where people recycle at high rates, Orange County is using its landfill space quickly. In addition to recycling, citizens need to change their habits to reduce the amount of waste they create. Such behavioral changes, spread throughout the county, can dramatically increase the life of the local landfills.

RIESTER is proud to work with Orange County on this important issue. There are many actions people can take to help, including: Increasing the use of reusable containers, composting, not requesting ATM receipts, cutting back on the amount of mail received, taking reusable bags to the store and many more. We are Brand Activists for a Waste Free OC.

A movement exists, endorsed by the state of California, to promote the concept of Zero Waste. By reducing and reusing materials that we habitually send to the landfill, it is possible to reach the goal of Zero Waste. En route to that important goal, Orange County is promoting a campaign to reduce waste generated by each household by 10%. A 10% reduction county-wide will be a huge step in the quest for Zero Waste.

The new website gives the citizens of Orange County the resources they need to reach these goals. It is well known in circles of people knowledgeable about waste management issues that Americans generate far too much trash.  It has been a privilege to assist Orange County by creating the first phase of its new website. This site will greatly assist residents in finding resources to cut back on what they send to the landfill.

Let’s save room for tomorrow at all landfills.

Visit http://www.wastefreeoc.org/

Tim Riester

Conservationist Jeff Kutz of PRETOMA reports good news from Costa Rica.

Corozaliton Beach, Costa Rica.

Corozalito Beach, Costa Rica.

Below is a report I received by email from researchers funded by the RIESTER Foundation to study the nesting habits of sea turtles at Corazalito in Costa Rica.  Corazalito is a rare nesting site where thousands of sea turtles lay their eggs.  For the past several years, the location was attacked daily by poachers who would steal the eggs and sell them.  RIESTER Foundation funding has provided security to protect the beach from poachers, and dedicated researchers from universities around the world to document activity at the site and tag the visiting turtles.

Subject: Good news from Corazalito!

Great news!  Last Sunday night (the 20th) we observed and tagged a rare Pacific green turtle (Chelonia mydas) nesting at our project in Corozalito, which has been extended until January 31st.   She was the only turtle on the beach this night, and our team followed her meter wide track to discover where she was preparing her egg chamber (over 60cm deep!).

After depositing 87 eggs, researchers applied tag numbers NX786 and NX787 to the fore-flippers of this previously unobserved female for future identification.  This specific green sea turtle had a carapace (upper shell) 86.2cm long [2.8ft] and 76.5cm wide [2.5ft], and its relocated nest represents another piece of hope for the future of green turtles in Costa Rica.  We hope to see her return again this year!

Saludos,

Jeff Kutz
Co-Director and Technical Coordinator of Nesting Beaches
PRETOMA

Olive ridley turtles in the waters off of Corozalito Beach.

Olive ridley turtles in the waters off of Corozalito Beach.

Jim Breitinger

TED talk: Sustainability and resiliency.

Creating a sustainable planet, sustainable and successful brands and promoting a sustainable economic system is at the core of who we are at RIESTER. This past year has been challenging for us and for our clients from a business perspective. We’ve learned some lessons about sustainability and resiliency in our businesses.

We invite you to take some time to watch this outstanding talk from TED by Rob Hopkins, founder of the Transition Towns Movement. Like most TED talks, this is a provocative, insightful and informative perspective on some of the great issues of our times.

TED is a non-profit dedicated to spreading great ideas.

Gary Kaasa

The RIESTER Conservation Foundation, activists for turtles in Costa Rica.

The RIESTER Conservation Foundation, an independent non-profit, funds projects in California, Arizona, Costa Rica and Guatemala. The projects are tied to our mission of helping to preserve habitat and protect native species.  One of our programs is on Corozilito Beach, Costa Rica where we are partnered with the Costa Rican conservation organization PRETOMA in a project to protect sea turtles that nest on the beach.

Corozilito Beach is within walking distance of the RIESTER Foundation Reserve. The beach is in an undeveloped and isolated part of northwestern Costa Rica.   Through the Foundation’s efforts, it was discovered that Corozilito Beach is one of the most significant sea turtle beaches in Central America.  Thousands of turtles lay their eggs on the beach – mostly Olive Ridley turtles but others too, including the huge and endangered Leatherback.

Last November I was fortunate to see some conservation work first hand when fellow RIESTER Foundation board member Mike Hopkins and I visited the beach with the director of PRETOMA’s sea turtle program late one evening. November is a beautiful month in Costa Rica.  The monsoon rains are subsiding and the rainforest at the edge of the beach is at its greenest, lushest growth.  That night the moon was full, the stars were spectacular in the Milky Way, the weather was cool and the tide was out. Because of the moon the beach was bright which is not ideal for turtles laying eggs. They prefer dark nights for protection.

Poachers of turtle eggs are a big problem in Costa Rica as this is a food source which many believe has Viagra-like properties.  That night we were looking for egg-laying sea turtles and poachers. We found neither.

We saw something remarkable instead: seven newly hatched turtles making their way to the ocean.  Their travel from the nest to the ocean was slow. Many dangers are lurking in the form of crabs, birds and other predators.  Mike and I served as guards and they all made it to the ocean.  You cannot tag baby turtles so nobody knows exactly what happens to them once they reach the water. Survival of the fittest plays a major role in who will survive, grow and perhaps someday come back to this beach.

Because of the success of the first year’s efforts the RIESTER Foundation continues to fund PRETOMA. We are the only funders for the Corozilito project.  Currently volunteers from around the world are monitoring the number of turtles that lay eggs nightly, tagging adult turtles for tracking and discouraging poachers on the beach.

Habitat preservation is critical not just for the survival of turtles and other species, but for human survival as well. In order to make our economy and way of life sustainable we must protect other species and preserve wild places. We are all stewards of this planet and our time here is short. The RIESTER Foundation exists to help pass on a healthy planet to the next generation. Protecting turtles and their habitat may seem like a small thing, but it is a vital part of our job as stewards.

A baby turtle heads for the ocean. Corozilito Beach, Costa Rica.

A baby turtle heads for the ocean. Corozilito Beach, Costa Rica.

Tim Riester

RIESTER’s Michael Murphy bikes to see the Phoenix Suns. It’s all about clean air.

Watch the video below to see a news story with the Phoenix Suns featuring RIESTER’s Executive Media Director Michael Murphy who rides his bike to work in an effort to lower vehicle emissions in Phoenix. The Suns instituted a bicycle valet for its games and “Murph” was the first to use it. This is a very cute story and features RIESTER brand activism well!

Murphy is setting an example for lower fuel use and cleaner air in Maricopa County. Visit http://www.cleanairmakemore.com/ for more information on ways you can follow Murph’s example and make our air cleaner. Michael Murphy works on the clean air campaign and it’s affected the personal choices he makes for getting around town. Michael has the orange shirt with horizontal stripes:

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