RIESTER
Health
Live It Change It campaign wins health education award.
Live It Change It was awarded first place in the “Professional Campaign” category for the 2010 Health Education Media Makers Yearly (HEMMY) Awards.
The HEMMY Awards are held in conjunction with the annual Arizona Public Health Association Fall Conference. The award will be formally presented at the conference on September 16, 2010. Toni Means will accept a commemorative glass plaque on behalf of the Bureau of Women’s and Children’s Health (Arizona Department of Health Services).
We are very proud of this campaign!
RIESTER and UnitedHealthcare fight against childhood obesity.
The community garden at Valley View Elementary School in Phoenix was recently featured by FOX News.
It’s a privilege for us to work with UnitedHealthcare, one of the nation’s largest health and well-being companies, as it helps address childhood obesity in Arizona and nationwide.
Childhood obesity has tripled during the last 30 years. Unless we change course, estimates suggest that one-third of all children born after 2000 will suffer from diabetes or other obesity-related health problems—conditions that cost an estimated $147 billion each year to treat.
First Lady Michelle Obama’s Let’s Move initiative is helping make the issue of childhood obesity a national priority. Her childhood obesity action plan “seeks to solve the epidemic of childhood obesity within a generation,” in part by encouraging healthier food in schools and more physical activity among our nation’s youngsters.
For its part, UnitedHealthcare of Arizona recently awarded $5,000 in grants to five local organizations working to develop programs to help prevent childhood obesity in their communities . Kids in these programs worked on a variety of projects, such as creating community gardens, developing fitness routines, producing documentary films, writing healthy-ingredient cookbooks and even funding a new fitness track. The grants, which were awarded in Arizona and various other states, seek to further UnitedHealthcare’s mission of helping people live healthier lives.
A little education combined with action goes a long way in helping young people establish healthy habits and happy lives.
View the coverage of Valley View Elementary’s garden from Fox News.
No smoke and mirrors: Venomocity sweeps its award categories.
When one campaign sweeps every award category for which it was submitted, you know you’re on to something special — and RIESTER’s Venomocity is something special.
Later tonight, the Arizona Department of Health Services’ Bureau of Tobacco and Chronic Disease, together with RIESTER, will be recognized at the IABC Phoenix Copper Quill Awards for its hard-hitting youth tobacco prevention campaign: Venomocity.
Venomocity captures the complexity of nicotine addiction for a youth audience in an unexpected fashion. The strategy behind Venomocity is a result of qualitative and quantitative research conducted in Arizona with youth ages 12 to 17 that revealed an irreverent attitude toward commercial tobacco use. In fact, while young Arizonans were well aware of the health implications of tobacco use and its impacts, these consequences were perceived as far-removed from their immediate lives and something that happens “to old people.” This lethargic perspective on the issue demonstrated the need to deliver a unique anti-tobacco message, one that would jolt young people into the realization that the repercussions of tobacco use are immediate.
With this wealth of knowledge in hand, ADHS charged RIESTER with the development of an innovative anti-smoking campaign for youth challenging kids in their environment: online.
It could be seen by some as a real challenge to create a campaign on youth tobacco prevention as renowned nationally as the one we developed more than a decade ago that ran in 40 states across the country, featuring the “Tumor-causing, teeth-staining, smelly, puking habit” commercials you likely saw on TV. But this type of work is in our blood, and we were up to the challenge.
The cornerstone of the digitally- driven campaign is venomocity.com, a “lair” featuring things that teens would find especially interesting, such as a series of RIESTER-developed video games and links to the Venomocity social media handles like Facebook, Twitter, MySpace and flickr.
This winning collaborative effort will be recognized by the IABC in five categories: Community and Government Relations; Marketing Communications (communication management); Audiovisual; Electronic Communications; and Marketing Communications (electronic).
Tonight’s event at the Tempe Center for the Arts is sure to be one of the highlights for Venomocity as the team receives recognition for a truly integrated effort that included participation from many of RIESTER’s and ADHS’s team members. We’re honored to have had the privilege to develop Venomocity from the ground up, and look forward to its evolution in the coming years.
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Eric Doolan and Alan Perkel featured in television segment on health.
We take our Brand Activism seriously at RIESTER and we work hard. Yet RIESTERites are also well aware of the importance of balance in their lives, something that this segment, featuring Doolan and Perkel, reminded us:
Congratulations to Father of the Year Tim Riester!
Taking a stand for clients and causes is the RIESTER way. That is why it is no surprise that Tim Riester was selected as a 2010 Father of the Year by the Phoenix Father’s Day Council, which supports a very important issue in our community: diabetes education and awareness.
While it is an excellent cause, Sven and Finn Riester will say that the title of the award suits their daddy quite well! Now 6 and 8, respectively, there was a time when they were in the RIESTER on-site day care along with a handful of second generation ‘RIESTERites.’
Tim, with many of us, spent lunch hours playing with the babies, spooning mushy carrots into tiny mouths, changing diapers, even refereeing the use of favorite toys— then moments later, jumping into Client meetings, not missing a beat. It was new territory for many of us, shared in kinship with parents like Tim and Mirja, who always had, and still have, a great perspective on parenting.
Tim will be recognized at the Phoenix Father’s Day Council Father of the Year Awards Gala on June 10. All proceeds from the Phoenix Father’s Day Council will benefit the American Diabetes Association. For me, the issue of diabetes is close to home given that my mother lives with it every day. Organizations like the American Diabetes Association raise awareness, promote prevention, and help people manage it, so that people like my mom can enjoy a normal life.
There are several ways you can join others in congratulating Tim and help the fight against diabetes. Click on the link below if you want to learn more. Thanks much!
Live It Change It campaign in The Arizona Republic.
In an editorial titled “Health of Blacks is on the Line,” The Arizona Republic today discusses the Live It Change It campaign. The campaign is urging African-Americans “to save babies by urging tomorrow’s parents in the Black community to make healthier choices today.” Read the full editorial by clicking here.
