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Today’s featured Hambone nominee: Ellie the bee eating dog.

Written on August 3rd, 2010 | Posted by RIESTER

This year’s Hambone nominees have been chosen and it’s time to vote! Each month Veterinary Pet Insurance picks the most unusual insurance claim that comes through. The stories of crazy pet insurance claims are compelling. Through August 16th we will be featuring different nominees for the 2010 Hambone Award.

Here’s Ellie the bee eating dog:

Read about all of this year’s nominees and vote for your favorite at the 2010 Hambone Award website.

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RIESTER

2010 Hambone Award: Veterinary Pet Insurance’s most unusual pet claims.

Written on August 2nd, 2010 | Posted by RIESTER

This year’s Hambone nominees have been chosen and it’s time to vote! Each month Veterinary Pet Insurance picks the most unusual insurance claim that comes through. The stories of crazy pet insurance claims are compelling. Through August 16th we will be featuring different nominees for the 2010 Hambone Award.

Here’s Charlie, the desert tortoise:

Read about all of this year’s nominees and vote for your favorite at the 2010 Hambone Award website.

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Christina Borrego

RIESTER wins award for VPI work.

Written on May 18th, 2010 | Posted by Christina Borrego

The art of public relations has undergone a massive transformation during the last few years. New technologies and digital platforms are forever etched into the lives of people, altering the manner in which brands communicate with consumers.

This week RIESTER will be recognized for one example of seizing the PR and digital union. The Veterinary Pet Insurance (VPI) Hambone Award will be recognized by the International Association of Business Communicators (IABC) with a Copper Quill award, an accolade to our Client, VPI, and to the RIESTER-VPI team. The collaboration resulted in a successful launch which shaped the beginning of a permanent publicity program, now highly anticipated by the VPI’s fans who are already taking part in the upcoming 2010 VPI Hambone Award season and visiting www.vpihamboneaward.com.

The IABC Awards event will take place on May 20 at the Tempe Center for the Arts in Tempe, Ariz.  If it is like events past, there will be a roomful of Arizona’s best public relations practitioners basking in the glow of well-deserved applause for the best public relations campaigns of 2009. We will all be in good company and the evening is sure to fuel healthy competition for 2010!

Jeffrey Davidson and Janelle Brannock, RIESTER PR veterans and part of the VPI team, will be providing live updates on Thursday, before and during the IABC awards event on Twitter and Facebook.

To follow RIESTER on Twitter go to: twitter.com/riesteragency

Become a fan of RIESTER by “liking” us on Facebook at: tinyurl.com/RIESTERonFacebook

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Christina Borrego

RIESTER client VPI featured in PR Week and the Wall Street Journal (again).

Written on February 9th, 2010 | Posted by Christina Borrego

Veterinary Pet Insurance (VPI) has garnered more media coverage recently. PR Week highlighted VPI’s effective Hambone Award, and the Wall Street Journal gave VPI a mention related to the Super Bowl:

PRWeek_Hambone Award_Feb 10

Wall Street Journal_Super Bowl Pet Names

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Christina Borrego

Veterinary Pet Insurance Hambone Award winner on Rachael Ray.

Written on December 15th, 2009 | Posted by Christina Borrego
Lulu, an English bulldog from Missouri, is the winner of VPI's first Hambone Award.

Lulu, an English bulldog from Missouri, is the winner of VPI's first Hambone Award.

Veterinary Pet Insurance (VPI) is a source of many compelling stories because of their unique constituency: pets and pet parents. Last week VPI was featured in the Wall Street Journal.

Yesterday Rachael Ray did a segment introducing her viewers to nominees for this year’s Hambone Award, as well as this year’s winner.

The Hambone Award goes to a VPI insured pet with a quirky claim–and you can only imagine the kind of trouble pets get into requiring veterinary care. The winner is selected from 12 nominees, one from each month.

Click here to view the segment on Rachael’s Web site.

More on the Hambone Award:

VPI employees review tens of thousands of claims each month. VPI noticed an abundance of claims that were unusually quirky but that ended well thanks to action on the part of our policyholders and their trusted veterinarians. The Hambone Award is named in honor of a VPI-insured dog that got stuck in a refrigerator and ate an entire Thanksgiving ham while waiting for someone to find him! The dog was eventually found, with a licked-clean ham bone and a mild case of hypothermia. Visit the Hambone Award online for more information.

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Christina Borrego

Veterinary Pet Insurance in today’s Wall Street Journal.

Written on December 9th, 2009 | Posted by Christina Borrego

RIESTER client VPI got some good press in today’s Wall Street Journal.

You can read the article here and don’t forget to get insurance for your pet from VPI.

Is your pet insured? VPI offers insurance for dogs, cats, bird and many exotic pets.

Is your pet insured? VPI offers insurance for dogs, cats, birds and many exotic pets.

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Christina Borrego

Thank you Veterinary Pet Insurance (VPI).

Written on October 9th, 2009 | Posted by Christina Borrego

When a client makes the effort to document an achievement and goes as far as professionally framing the moment for their agency it speaks volumes.

Such is the scenario in the case of Veterinary Pet Insurance (VPI). Delivered in person to our CEO Tim Riester, was a framed news article about the VPI Hambone Award, a PR/Digital initiative which RIESTER spearheaded.  The lead sentence in the article says:

“I have to give VPI—or at least their PR team—a lot of credit.” This was a team effort that went beyond the discipline of public relations. Thank you to the entire team whose professionalism I admire.

Read the full article at http://tinyurl.com/RIESTERforVPI.

It’s fun to be recognized, but VPI is the real star for the services they provide to America’s pets. Be sure your pet is insured.

Visit the VPI web site for more information: http://www.petinsurance.com/.

Members of RIESTER’s Hambone Team from the left: Eric Doolan, Christina Borrego, Lanny Harmon (holding Gemma), Jeffrey Davidson and Janelle Brannock. Hambone team members not in the photo: Stacey Carroll and Alan Perkel.

Members of RIESTER’s Hambone Team from the left: Eric Doolan, Christina Borrego, Lanny Harmon (holding Gemma), Jeffrey Davidson and Janelle Brannock. Hambone team members not in the photo: Stacey Carroll and Alan Perkel.

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