Category Archives: RIESTER Clients

MaxInMotion® granted nearly 2,000 scholarships to deserving young athletes in first year

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logo-maxinmotionOne year ago today, we joined our longtime family friends, the Shacknai family, in launching a not-for-profit foundation called MaxInMotion®.  The Foundation was created in memory of their six-year old son Max who was an exceptional boy, a remarkably talented athlete, admired teammate and friend of our youngest son.

In twelve short months, MaxInMotion’s accomplishments have been nothing short of amazing. MaxInMotion awarded nearly 2,000 scholarships to economically challenged youth, sponsored the first-ever wheelchair basketball and wheelchair powered soccer clinics and leagues in Arizona. The recipients of MaxInMotion sports scholarships came from across the state and participated in competitive soccer, basketball, and hockey.

Incredibly, MaxInMotion met the needs of each athlete who applied timely for financial assistance. As a result we expect significantly more applicants in this funding cycle than last year.  But, to again turn down no child we need your help.

Please consider making a tax-deductible contribution again this year or making a commitment to do so for the first time. You may donate on the Foundation’s website, MaxInMotion.org. Importantly, MaxInMotion grants 99.9% of its annual budget directly to supporting deserving young athletes. The Foundation has no paid staff or fundraising costs. Rather, we rely only on volunteers to support our effort.

Today would have been Max’s eighth birthday, and it gives his family and ours pride to know that we are helping young athletes, whether they are economically or physically challenged.

With much appreciation,

Tim & Mirja

Voskos Greek yogurt selects RIESTER as its national ad agency

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Voskos and RIESTERWe are incredibly excited to announce that late yesterday afternoon, RIESTER received a signed contract from Voskos to become its new, national ad agency.

Voskos is truly an exceptional product with tremendous growth opportunity in the United States.  Currently Voskos is distributed nationally in Walmart, and regionally through grocery stores such as Whole Foods, Albertsons, Publix, Sprouts and Kroger. RIESTER will be supporting current and future distributions with enhanced in-store, digital and mass media marketing efforts.

We are extremely proud to work with the wonderful and visionary people of Voskos. Now, we’re enjoying the sweet taste of success with Voskos’ many delicious flavors such as peach, strawberry, blueberry, honey and fig.

HERDEZ® brand celebrates an authentic Cinco de Mayo

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RIESTER Herdez(R) team at the Cino de Mayo product shoot

RIESTER’s HERDEZ team at the Cino de Mayo product shoot

Cinco de Mayo is right around the corner, and our client HERDEZ ® brand wants to help you celebrate it right with giveaways, recipes and even a Pandora playlist prefect for your Cinco de Mayo party.

Many people think Cinco de Mayo is Mexican Independence Day, but it is actually the anniversary of the Mexican army’s victory over the French in the Battle of Puebla. HERDEZ® brand salsa looks to authenticity and tradition when creating its products, making it the ideal company to help consumers celebrate Cinco de Mayo in a genuine way.  RIESTER and the makers of HERDEZ® brand created a social media campaign that educates fans on tradition, while giving them useful tools for their Cinco de Mayo events.

HERDEZ® Cinco de Mayo Sweepstakes Promotion
At the heart of the campaign is the HERDEZ® Cinco de Mayo Sweepstakes. Fans have the opportunity to win a grand prize and weekly prize packages.  In keeping with the theme of authenticity, prize packages include a Mexican candy gift pack, a tamale making kit, a Mexican cooking utensil deluxe gift set, and a hand-blown glass set from Mexico.  To create continuous excitement, RIESTER developed a progressive grand prize that grows as more people register.  The sweepstakes has allowed HERDEZ® brand to bring the true story of Cinco de Mayo to U.S. consumers – including 20,000 new Facebook fans thus far.

Authentic Cinco de Mayo Recipes
RIESTER also lead the development of a series of recipes that were inspired by the city of Puebla. Traditional dishes included Puebla-style chalupas, a simple chicken mole and for dessert; tres leches cake with Rompope, an egg-nog like drink that is said to have been invented in the convents of Puebla.  All of these recipes and more can be found on the HERDEZ® brand Facebook page.

Traditional Mexican Music
Last, but certainly not least, RIESTER developed a fun Cinco de Mayo party playlist in partnership with Pandora. The playlist includes traditional and festive songs such as, “Amor a la Mexicana” by Thalia and classics from Mariachi Vargas.  The playlist will available indefinitely on Pandora.

We hope, HERDEZ® brand has helped inspire you to throw a Cinco de Mayo celebration that plays tribute to this festive holiday’s roots.

 

Congratulations to Fred DuVal- Arizona’s Next Governor!

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Fred announcing his candidacy in Phoenix

Fred announcing his candidacy in Phoenix

Our friend Fred DuVal announced today that he is running for Governor of Arizona. We were proud to be with him  at the Squash Blossom in Phoenix and Bentley’s House of Coffee and Tea in Tucson as he told media, family, friends and supporters how he plans to restore focus on jobs, opportunity and education as Arizona’s Governor.

RIESTER has been honored to be a part of Fred’s campaign from the beginning, having a pivotal role in developing the campaign’s website and social media platforms. I encourage you to learn more about what Fred will bring to Arizona as Governor. Together, we’ll move #AZForward.

RIESTER wins Telly Award for PacifiCorp “Trees Have Dreams” video.

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"Trees Have Dreams" team: Creative Director and Writer Jeff Bagley, Associate Director of Integration Laura Carlson, Associate Creative Director Mike Ross.

“Trees Have Dreams” team: Creative Director and Writer Jeff Bagley, Associate Director of Integration Laura Carlson, Associate Creative Director Mike Ross.

Good communication is an art and it’s rewarding to receive recognition for a job well done.

RIESTER won a Silver Telly Award for a video titled “Trees Have Dreams.” Silver is the highest honor awarded in the Telly contest.

Thank you PacifiCorp for entrusting us with the honor of doing this work.

The video encourages customers to take advantage of the convenience of paperless billing and shows how a tree can serve many other noble purposes rather than ending up as a bill. We think you’ll enjoy it:

Korea Looks to Arizona in quest to create first-ever trauma system in the Country

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Left to right: Mr. Oh Jae Sae; Governor Jan Brewer; CEO of Maricopa Integrated Health System and President, Betsey Bayless; and Founder of the Ramsey Social Justice Foundation, Bob Ramsey.

Left to right: Congressman National Assembly, Mr. Oh Jae Sae; Governor Jan Brewer; CEO of Maricopa Integrated Health System and President, Betsey Bayless; and Founder of the Ramsey Social Justice Foundation, Bob Ramsey.

Our client and friend President and Founder of the Ramsey Social Justice Foundation, Bob Ramsey, helped mark a significant milestone today toward the establishment of a national trauma system in Korea. He in collaboration with the Arizona Department of Health Services Director of the Bureau of EMS and Trauma System, Bentley Bobrow, M.D. and many other government, medical and health care experts initiated the Korea-Arizona Trauma Summit today. A Korean delegation comprised of physicians, public health officials and government officials will participate in this meaningful three-day event which includes presentations by local experts and tours of major medical facilities in Phoenix and Tucson.

RIESTER helps courageous teens tell their stories of fighting youth tobacco use

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Digital Art Director Andre draws the evidence bag sequence for the videos

Digital art director André Linnartz draws the evidence bag sequence for the videos

RIESTER is fortunate to be involved in tobacco prevention and cessation efforts for over 17 years and these types of projects and volunteerism keep us committed to fighting this battle; for many years undercover teens have been working with local authorities in Arizona to bust retail establishments that sell tobacco products to underage youth. The operation, known as Counterstrike, is made possible through coordinated efforts with the Arizona Department of Health Services, Bureau of Tobacco and Chronic Disease and the Attorney General’s Office.

The Counterstrike team has operated out of the public eye for most of the operation’s existence. That changed in March 2013, when RIESTER had the privilege of bringing awareness to the Counterstrike program through a series of video stories. RIESTER aimed to capture the thrill and experience of Counterstrike sting operations and to highlight the brave teens who work to keep tobacco out of youths’ hands.

We are so impressed with the dedicated youth volunteers who have made a commitment to decreasing underage consumption of tobacco in Arizona. On camera, the teens opened up about how they had been personally impacted by tobacco, how their loved ones suffered the consequences of nicotine addiction and how they use this as motivation to fight back.

Hundreds of retail shops throughout Arizona are shopped on a weekly basis. The stories of those courageous teens who hit the streets day after day can be found at http://www.standaz.com/counter-strike/case-files/.

For more information about Counterstrike, visit http://www.standaz.com/counter-strike/

 

Raise Your Glass and Help Us Congratulate Total Wine & More!

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RIESTER's Debbie Johnson and Leslie Sonnenklar with Total Wine & More Founder David Trone

RIESTER’s Debbie Johnson and Leslie Sonnenklar with Total Wine & More Founder David Trone

Today, RIESTER client Total Wine & More entered its 16th state with the opening of its first store in New Mexico.

RIESTER was honored to assemble hundreds of VIP guests including local Mayors, Chamber of Commerce Presidents, community and business leaders to preview Total Wine & More’s new flagship megastore in Albuquerque.  With nearly 8,000 different wines, 2,500 beers and 3,000 spirits, there was plenty to taste and enjoy.  Local TV news organizations sent crews to join the radio and print journalists in attendance.  And everyone was appreciative when Total Wine & More founder, David Trone, personally greeted them and demonstrated the company’s philanthropy by making a substantial financial contribution to the community.

They’re lovin’ it more in Southern Idaho

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Congratulations to our client, McDonald’s of Southern Idaho (SIMAC), for finishing first in the United States for guest count growth in 2012! Throughout the year, there was certainly more to enjoy in Southern Idaho — with the opening of a new store, renovation of two others, and the introduction of some exciting new menu items. In addition to being first in guest count growth, SIMAC finished #32 in the country in sales. Stay informed about all their exciting news on the SIMAC Facebook page, which launched last year and can be accessed through the McDonald’s page at facebook.com/mcdonalds.

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