RIESTER Blog » RIESTER Creative

RIESTER’s work with MegaMex Foods delivers sales growth.

RIESTER — Wed, 01 Feb 2012 16:25:22 +0000

Our client, MegaMex Foods, is reporting a substantial increase in sales today. RIESTER’s work with MegaMex Foods utilized our full Brand Activism process and delivered results accordingly. The first phase of this process is Brand Assessment. RIESTER utilized the client’s market research, enhanced it, and assisted them in defining strategies for each of their brands. We then developed creative campaigns based on the foundation established by RIESTER’s rigorous strategic processes.

Brand Activism delivers! Below is a sample of our work for the Herdez® brand and information from Hormel Foods with additional details on the MegaMex Foods marketing success:

From today’s release:
Hormel Foods Celebrates Growth of MegaMex Foods at its Annual Shareholder Meeting

During its annual shareholder meeting in Austin, Minn., on Jan. 31, 2012, Hormel Foods Corporation (NYSE: HRL), a multinational marketer of consumer-branded food and meat products, celebrated the growth of MegaMex Foods, its 50/50 joint venture with Herdez del Fuerte. Since its inception just two years ago, MegaMex Foods has increased sales by more than 150 percent.

“The focus of MegaMex Foods is to bring the spirit of Mexico to every table,” said James M. Splinter, group vice president, Grocery Products at Hormel Foods. “Great brands like Herdez®, CHI-CHI’S®, La Victoria®, Don
Miguel®, and the new additions to MegaMex Foods, Wholly Guacamole®, Wholly Salsa® and Wholly Queso®, will help us accomplish this goal. We are excited about the future because our expectation for this business is that it will continue to grow at an accelerated rate exceeding that of our core Grocery Products portfolio.”

MegaMex Foods was a key driver of success for Hormel Foods which experienced record success in fiscal year 2011. To highlight this achievement, Jeffery M. Ettinger, chairman of the board, president and chief executive officer at Hormel Foods, offered remarks on the company’s recent growth.

Read the full release from Hormel Foods here.

Telling a Story of Global Good

Tom Ortega — Wed, 11 Jan 2012 19:32:22 +0000

Today is day one of a very exciting project for the Thunderbird School of Global Management, a RIESTER client for the past eleven years. To tell Thunderbird’s story — the world’s #1 school for international business — RIESTER is sending a small crew around the world to film TBirds (graduates of the school) reciting the Thunderbird Oath of Honor. This oath is what guides TBirds throughout their careers; it is their promise to conduct business with respect to other cultures, their communities, and their environment. Our crew will be starting in New York, then heading off to London, Hong Kong and Rio de Janeiro. The end result will be two :30 commercials, a rich-media web campaign, and new video content for the web.

Every Thunderbird graduate signs the oath upon graduation.

Thunderbird OATH of HONOR
As a Thunderbird and a Global citizen, I Promise
I will strive to act with honesty and integrity,
I will respect the rights and dignity of all people,
I will strive to create sustainable prosperity worldwide,
I will oppose all forms of corruption and exploitation and
I will take responsibility for actions. As I hold true to these principles,
It is my hope that i may enjoy an honorable reputation and peace of conscience.
This pledge I make freely and upon my honor.

Dean Hedwic, addictDEAD.

Troy Pottgen — Mon, 12 Dec 2011 20:07:02 +0000

Tobacco Addiction has succeeded in killing countless numbers who were unable to overcome it. Now, thanks to a technical glitch in the Internet, a few of these “smoking dead,” who live on in a purgatory-like place under Addiction’s control, have found a way to communicate with the living—through Facebook.

Meet the AddictDead and learn their stories—and in the process, discover the truth about tobacco and avoid Addiction once and for all.

The Smoking Dead are speaking, Addiction is watching, and time is running out…

RIESTER work featured by Communication Arts!

RIESTER — Wed, 07 Dec 2011 23:41:56 +0000

Another political season is upon us. Communication Arts is highlighting a campaign we ran during an earlier presidential election cycle that artfully blends liberal and conservative politics to sell . . . pet food!

See more at Communication Arts.

Play with your food. No, really!

Alan Perkel — Thu, 10 Nov 2011 23:01:56 +0000

It’s that time of the year again – the time when all of our hard work on our holiday campaigns starts to pay off and we get to share with the world all of the fun we’ve been having! This year, together with one of our favorite clients – Idahoan Foods – we present to you Pilgrahoan.

Pilgrahoan by Idahoan is our way of putting the fun back into Holiday Fun.

RIESTER's Pilgrahoan: Spudbob Squarepants by Troy Pottgen.

We are inviting everyone to play with their food and enter the Pilgrahoan Celebrity Spud Showdown. Using only the foods we give them on a blank (virtual) Idaho potato as their canvas, the contestants will make celebrity look-a-likes, name their Celebrity Spud, and upload their creation to Facebook.

When we were concepting this idea, we sat sharing our favorite personal memories of holidays – and we couldn’t help but love the memories most of playing with our food on Thanksgiving. This seemed to be a theme we all kept coming back to – and an experience we all shared. So we decided to go with it- and make a fun holiday game out of playing with our food – virtually, of course!

Working on the Idahoan account over the years, has made everyone here at RIESTER crazy about Idahoan potatoes – and we’re excited and hopeful that the Pilgrahoan holiday contest will help us spread the love of potatoes with everyone.

If you haven’t yet made your fun, artistic creation, do it now! The competition is already looking fierce, but the fun is just beginning. And remember – creativity and originality wins!!

McDonald’s touts locally grown goodness.

Tom Ortega — Fri, 28 Oct 2011 06:39:20 +0000

At McDonald’s in Idaho, the french fries aren’t just made from any potatoes. They’re made from potatoes grown locally – in the nutrient-rich fields surrounding the communities that McDonald’s customers call home. In other words, the best fries in the world are made with the best potatoes in the world. At RIESTER, we worked with our client, the Southern Idaho McDonald’s Advertising Co-op, to highlight this point of difference…and point of pride. Our efforts have included in-store marketing, outdoor, and public relations throughout the region.

Tobacco: Choose or refuse.

Tom Ortega — Mon, 24 Oct 2011 05:27:07 +0000

When teens are offered tobacco, it’s not always easy to say no. So RIESTER has teamed up with the Arizona Bureau of Tobacco Education & Prevention to give kids the refusal skills they need.

Choose/Refuse is a video questionnaire that takes kids through a variety of scenarios.

They’re watching it on venomocity.com, YouTube and Facebook.

It features real Arizona kids, along with a real mechanical arm.

Addiction, there is hope.

RIESTER — Thu, 20 Oct 2011 05:31:45 +0000

RIESTER has been helping to fight addiction since our earliest days.

This public awareness piece was for Utah’s End Meth Now campaign. Sarah McLachlan thought it was such a powerful and important message that she donated the music.

Addiction’s goal is to kill. Our goal is to beat addiction. We know it can be done.

Celebrating Agri, Culture and the Utah State Fair!

RIESTER — Wed, 24 Aug 2011 18:39:34 +0000

RIESTER congratulates PacifiCorp for wining 13 UCI Better Communicator Awards.

Laura Carlson — Fri, 24 Jun 2011 19:19:57 +0000

One of the award winning ads.

The UCI Better Communicators Competition was held last night and PacifiCorp was the big winner with 13 awards! Below is a list of the awards and categories:

First place, Complete Campaign (marketing): wattsmart
First Place, Direct Mail: Centennial brochure
First place, Series of Newspaper ads (marketing): wattsmart series (fantasy, inefficient, demanding)
First place, Employee Communications: Centennial video
First place, Single TV ad (marketing): Front Door
First place, It Didn’t Fly: Toilet paper – online bill pay poster

Second place, Outdoor: Fan
Second place, Single Newspaper ad, Image/PR: Flower
Second place: Safety communications: Call Before You Dig TV

Third place, Outdoor: Caulk
Third place, Bill Insert: Home Energy IQ Workshop (with flower)
Third place, Special Brochure: Utah PR brochure

Best in Show, Newspaper/Magazine: Flower

Congratulations and thank you to everyone who worked hard on these communications pieces!

In case you aren’t familiar with this awards competition, The Better Communications Competition is among the longest running awards programs for excellence in utility communications.

Congratulations PacifiCorp!