Play with your food. No, really!
It’s that time of the year again – the time when all of our hard work on our holiday campaigns starts to pay off and we get to share with the world all of the fun we’ve been having! This year, together with one of our favorite clients – Idahoan Foods – we present to you Pilgrahoan.
Pilgrahoan by Idahoan is our way of putting the fun back into Holiday Fun.
RIESTER's Pilgrahoan: Spudbob Squarepants by Troy Pottgen.
We are inviting everyone to play with their food and enter the Pilgrahoan Celebrity Spud Showdown. Using only the foods we give them on a blank (virtual) Idaho potato as their canvas, the contestants will make celebrity look-a-likes, name their Celebrity Spud, and upload their creation to Facebook.
When we were concepting this idea, we sat sharing our favorite personal memories of holidays – and we couldn’t help but love the memories most of playing with our food on Thanksgiving. This seemed to be a theme we all kept coming back to – and an experience we all shared. So we decided to go with it- and make a fun holiday game out of playing with our food – virtually, of course!
Working on the Idahoan account over the years, has made everyone here at RIESTER crazy about Idahoan potatoes – and we’re excited and hopeful that the Pilgrahoan holiday contest will help us spread the love of potatoes with everyone.
If you haven’t yet made your fun, artistic creation, do it now! The competition is already looking fierce, but the fun is just beginning. And remember – creativity and originality wins!!
