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RIESTER News

Tom Ortega

Telling a Story of Global Good

Today is day one of a very exciting project for the Thunderbird School of Global Management, a RIESTER client for the past eleven years. To tell Thunderbird’s story — the world’s #1 school for international business — RIESTER is sending a small crew around the world to film TBirds (graduates of the school) reciting the Thunderbird Oath of Honor. This oath is what guides TBirds throughout their careers; it is their promise to conduct business with respect to other cultures, their communities, and their environment. Our crew will be starting in New York, then heading off to London, Hong Kong and Rio de Janeiro. The end result will be two :30 commercials, a rich-media web campaign, and new video content for the web.

Every Thunderbird graduate signs the oath upon graduation.

Every Thunderbird graduate signs the oath upon graduation.

Thunderbird OATH of HONOR
As a Thunderbird and a Global citizen, I Promise
I will strive to act with honesty and integrity,
I will respect the rights and dignity of all people,
I will strive to create sustainable prosperity worldwide,
I will oppose all forms of corruption and exploitation and
I will take responsibility for actions. As I hold true to these principles,
It is my hope that i may enjoy an honorable reputation and peace of conscience.
This pledge I make freely and upon my honor.

RIESTER

Real stories inspire others to quit tobacco.

The ASHLine, the smokers’ helpline managed by the Arizona Department of Health Services, has helped countless people quit tobacco over the years. In a brand new multimedia campaign developed by RIESTER, ads feature real ASHLine users recounting their personal battles with tobacco – and their ultimate victories over it. These stories are designed to inspire others to call ASHLine, so that too can live tobacco-free. For the television commercials, RIESTER partnered with Working Joe Productions and director Geoffrey Madeja.

RIESTER

RIESTER work featured by Communication Arts!

Another political season is upon us. Communication Arts is highlighting a campaign we ran during an earlier presidential election cycle that artfully blends liberal and conservative politics to sell . . . pet food!

riester noble pets

See more at Communication Arts.

RIESTER

Tim Riester wins Spirit of Philanthropy Award for service to Big Brothers Big Sisters.

tim award_2 (1)

Tim Riester and Big Brothers Big Sisters CEO Pete Griffin.

Last night Tim Riester received the 2011 Spirit of Philanthropy Award from the Association of Fundraising Professionals. He was nominated by Big Brothers Big Sisters in recognition of the three years he served as Chairman of its Board of Directors.

During that time, Tim led a team that re-engineered the executive leadership of the organization which has resulted in improved financial stability and an increased number of children being mentored by the program.

Big Brothers Big Sisters is one of the nation’s top charitable organizations for youth. It matches children in need with adult volunteer mentors. The program results in dramatically improved academic performance and high school completion, reductions in drug use and decreased violent behaviors.

Thanks Tim for your service to the community!

Below is one of the many tens of thousands of success stories from Big Brother Big Sisters:

Tim Riester

RIESTER’s Mike Korologos receives Merit of Honor Award from the University of Utah.

mike rev

Mike Korologos, photographed at RIESTER’s Salt Lake City office on November 8, 2011.

Mike Korologos was recognized last week as a distinguished alumnus of the University of Utah.

RIESTER is fortunate to have access to Mike’s talents and experience. He not only has an exemplary career as a journalist and public relations professional, Mike also provided a story line for an episode of the original Twilight Zone television series—one of the most creative shows in TV history.

Another major accomplishment is the large role Mike played in helping to bring the Winter Olympics to Utah in 2002.

Mostly we love him because he’s a generous, hilarious, charming guy.

Congratulations Mike for this well-deserved award! We’re privileged to count you as one of our own at RIESTER.

More on the award: The University of Utah Emeritus Alumni Board presents its Merit of Honor Award annually to five alumni who graduated from the University 40 or more years ago (or reached age 65 or better) and who have given distinguished service to the University, their profession, and/or the local and national communities.

Joe Yuhas

Join RIESTER and support Arizona Open Government.

az open pngArizonans—indeed ALL Americans – are clamoring for change in an election process that seems to yield little these days beyond partisan sniping and gridlock. Be it in Washington D.C. or at 1700 W. Washington Street in Phoenix, major issues go unaddressed. Real challenges are not met. More and more voters are turned off by our government institutions and those elected to lead them. Sadly, more and more highly qualified individuals who would serve us well in elected office choose not to run.

Many voters believe our elections are closed affairs offering little choice—and few results.

That is why for the past few months, RIESTER has been honored to work under the direction of a respected group of business and community leaders as they have developed a truly ground-breaking ballot initiative that will be placed before Arizona voters in the November 2012 election.

The Open Government Act will fundamentally change and reform our election process by encouraging more qualified and independent-minded candidates to seek elected office. Candidates guided by common sense, instead of extreme ideology from either side of the political spectrum.

The current primary election system in Arizona, in which only a limited number of voters now participate and are only permitted to cast ballots for the partisan candidates from one party, will be eliminated. Replacing it will be a primary election open to ALL voters and ALL candidates. The top two candidates from that election—regardless of political party—will then face off in the November election.

The result—EVERY voter will be permitted to vote in EVERY election. Voters will have real choices, with candidates who better represent all the people of Arizona rather than just ideology and political parties.

Our task ahead is a big one, from securing the voter signatures, to putting the initiative on the ballot, to conducting the campaign to inform Arizona voters that we can indeed open up our governments in order to better meet our critical needs. As we typically do in ballot measure campaigns we are a part of, we’re putting the full resources of our firm behind this effort.

Of course, we will need lots of help.

Go to our web site at AzOpenGov.org and be one of the first to join our coalition.

Follow us on Facebook or Twitter.

We’ll stay in touch as we prepare to move forward.

Next year, Arizona celebrates its centennial. In many ways, our state is at a crossroads. Those of us who have taken up this cause are determined to choose a better path as Arizona enters its second century. I hope you will choose to join us.

Laura Carlson

RIESTER congratulates PacifiCorp for wining 13 UCI Better Communicator Awards.

One of the award winning ads.

One of the award winning ads.

The UCI Better Communicators Competition was held last night and PacifiCorp was the big winner with 13 awards! Below is a list of the awards and categories:

First place, Complete Campaign (marketing): wattsmart
First Place, Direct Mail: Centennial brochure
First place, Series of Newspaper ads (marketing): wattsmart series (fantasy, inefficient, demanding)
First place, Employee Communications: Centennial video
First place, Single TV ad (marketing): Front Door
First place, It Didn’t Fly: Toilet paper – online bill pay poster

Second place, Outdoor: Fan
Second place, Single Newspaper ad, Image/PR: Flower
Second place: Safety communications: Call Before You Dig TV

Third place, Outdoor: Caulk
Third place, Bill Insert: Home Energy IQ Workshop (with flower)
Third place, Special Brochure: Utah PR brochure

Best in Show, Newspaper/Magazine: Flower

Congratulations and thank you to everyone who worked hard on these communications pieces!

In case you aren’t familiar with this awards competition, The Better Communications Competition is among the longest running awards programs for excellence in utility communications.

Congratulations PacifiCorp!

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