RIESTER

Today is day one of a very exciting project for the Thunderbird School of Global Management, a RIESTER client for the past eleven years. To tell Thunderbird’s story — the world’s #1 school for international business — RIESTER is sending a small crew around the world to film TBirds (graduates of the school) reciting the Thunderbird Oath of Honor. This oath is what guides TBirds throughout their careers; it is their promise to conduct business with respect to other cultures, their communities, and their environment. Our crew will be starting in New York, then heading off to London, Hong Kong and Rio de Janeiro. The end result will be two :30 commercials, a rich-media web campaign, and new video content for the web.

Every Thunderbird graduate signs the oath upon graduation.

Thunderbird OATH of HONOR
As a Thunderbird and a Global citizen, I Promise
I will strive to act with honesty and integrity,
I will respect the rights and dignity of all people,
I will strive to create sustainable prosperity worldwide,
I will oppose all forms of corruption and exploitation and
I will take responsibility for actions. As I hold true to these principles,
It is my hope that i may enjoy an honorable reputation and peace of conscience.
This pledge I make freely and upon my honor.