Social media makes it easier than ever to communicate through new communications channels. These channels demand that the strategy behind communications and the attention to detail across all platforms be consistent, while allowing for the nimbleness required to engage in the fast-moving world of social media.

ARAMARK Parks and Destinations is a RIESTER client. The company provides authentic visitor experiences, including operating signature resorts and lodges, at America’s national parks. Working with them is a special privilege for RIESTER to connect two great brands: ARAMARK Parks and Destinations, with its unrivaled tourism operations, and America’s world-renowned national parks.

The company operates lodging services at Shenandoah National Park for the National Park Service. RIESTER assisted ARAMARK Parks and Destinations in creating a Facebook presence for its operations at Shenandoah. The Facebook platform is especially well suited for sharing experiences through photos–an important part of the content posted on their Shenandoah Facebook page. Our job included establishing editorial guidelines for the Facebook page that ensured consistency with the overall brand.

Learn more about their incredible lodging destinations at Shenandoah National Park by following them on Facebook and start thinking about scheduling a visit to Virginia’s Blue Ridge Mountains to experience this beautiful part of America.

The Blue Ridge Mountains at Shenandoah National Park, an integral part of ARAMARK Parks and Destination’s brand.

Skiing Sugar Bowl, Alta Ski Area. Photo by Kirk Marshall.

Alta at dusk, looking down Little Cottonwood Canyon. Photo by Kirk Marshall.

The last day of skiing this year will be May 1. This is the first time Alta will close in May since 1988.

Alta is a RIESTER client. See the award winning ad from the 2010-2011 ski season. Visit the Alta website for more information on skiing at one of North America’s finest resorts.

“Both Salt River Fields and Talking Stick are grounded in Native American roots. At Talking Stick, the sense of where I was was evident in the slightest details, from the slate-tiled bathroom wall to the toiletries infused with such indigenous scents as cholla bud, mission fig and mesquite bean, all prevalent in native culture. . . .”

Read the full article.

Scene from a farmer's market in San Luis Obispo County a destination featured on the Oprah Winfrey Show.

Located halfway between Los Angeles and San Francisco, home to the Hearst Castle and the only place in California where you can still drive on the beach; San Luis Obispo County is one of America’s great destinations. The area is a top wine producing region in California with about 200 wineries where you can savor the wine and breathe in the beauty of the vineyards and the oak-studded hills.

Oprah Winfrey featured San Luis Obispo on her show last week driving traffic to the RIESTER-created website. We invite you to visit the site too. It includes videos to give you the feel of the area and an itinerary builder so you can plan your trip.

Watch the segment from Oprah here.

Learn more about San Luis Obispo County by visiting http://winecoastcountry.com.

Sundance 2011 in Park City. Come for the films, enjoy the food!

The energy in town is palpable.

Some of the most creative minds in the world arrive in Utah each January for the premiere festival for independent films.

And for good reason! Sundance is an exchange of ideas and a celebration of the freedom of speech. It’s art on display.

The festival is a time when Park City is almost overwhelmed by one of the most eclectic and interesting gatherings of people anywhere.

Sundance is a place for storytellers to tell their stories. And it’s a place for people who love a great story to be enthralled, entertained, educated, horrified and inspired.

To all of this year’s visitors and participants, enjoy the films and enjoy the amazing food from Park City’s restaurants!

On behalf of the Park City Area Restaurant Association and our Salt Lake City office, here’s to an outstanding Sundance 2011.

The Park City Area Restaurant Association (PCARA) is a client of RIESTER’s. This is a modified version of a post from PCARA. Visit the PCARA website, and start making plans to dine in Park City–a destination named by the New York Times as a place to go in 2011, in part because of the amazing restaurants.

PHOENIX– January 18, 2011—RIESTER (www.riester.com), a full-service marketing firm has added two high-profile clients, ARAMARK Parks and Destinations and the California Central Coast McDonald’s Advertising Co-op, to its client roster.

“Our tourism and McDonald’s teams are energized as they begin to build lasting relationships and develop effective marketing solutions for these prestigious new clients,” said Tim Riester, president and CEO of RIESTER. “We are extremely proud to team with such influential national companies to turn their consumers into life-long believers in their respective brands.”

ARAMARK Parks and Destinations has enlisted RIESTER for development and fulfillment of an online consumer engagement marketing strategy, the launch of its multi-property social media initiative and public relations services. As a leading provider of outdoor vacations and adventures, ARAMARK Parks and Destinations is the steward of several federally-protected parks located in and around pristine areas in the United States. The parks include Alaska’s Glacier Bay and Denali National Parks and Preserve, Washington State’s Olympic National Park, Colorado’s Mesa Verde National Park, destinations such as Lake Powell, in Utah and Arizona and many other cultural attractions and lodges detailed at www.aramarkparksanddestinations.

An experienced McDonald’s agency, RIESTER has been providing marketing and advertising services to McDonald’s co-ops in Idaho and Oregon since 1991. With the acquisition of assets from the New Mexico advertising firm Rick Johnson & Company (RJC), RIESTER is broadening its McDonald’s services into California. On January 1, 2011 RIESTER became the agency of record for the California Central Coast McDonald’s Advertising Co-op with restaurants from northern Los Angeles to Monterey.

About RIESTER

As one of the top marketing firms in the Western United States, RIESTER offers its clients a complete range of services, including: research, brand planning, media planning and buying, broadcast and print ad creative services, public relations, government relations, digital and multi-cultural marketing. The agency has offices in Los Angeles, Phoenix, Salt Lake City and Albuquerque. Visit us on the web at www.riester.com.

Thierry Fischer is the new music director of the Utah Symphony. The symphony and Alta are RIESTER clients.

When you take someone like Thierry Fischer skiing (he is from Switzerland), you hope that Utah can deliver. One of our famed resorts, Alta, lived up to all of its glory. It was a blue-bird day with plenty of snow, stunning scenery and great skiing that even Maestro Fischer and his family could appreciate. In fact, they ate it up. And this is a family that can ski, particularly Thierry. The maestro is a maestro on skis as well. He carved up runs all over the mountain showing us that he didn’t spend all of his time growing up in Switzerland playing music–he must have spent some serious time on the slopes as well.

Thierry is quick to remind you, however, that his passion is music. That he came to Utah because of its tremendous symphony and the opportunity to take it to new heights. I rode up the chair with a few of the musicians in the symphony and they gushed about his passion, his drive and his ability to inspire them to be better at their art. The fact that we were all skiing at Alta on one of the most spectacular days of the year was just an added bonus. And I could detect a sparkle in Thierry’s eyes. This was a great day to be the Music Director for the Utah Symphony.

This post originally appeared on the Utah Symphony blog. Photos by Jeff Bagley.

Put great activities and food together and you are bound to have an amazing day. In fact, we figured that for every activity in Park City, there must be the perfect food pairing. That was the premise behind a series of new commercials we created for the Park City Area Restaurant Association featuring the mayor of Park City, Dana Williams.

Mayor Williams is now in his third year of being featured in the Restaurant Association’s commercials. He is the perfect spokesperson–a fun-loving former hippie, rock-band-playing boomer turned mayor. We could not have casted anyone better out of Hollywood.

The 15-second ads take you on a tour of Park City’s more popular spring, summer and fall activities from mountain bike riding to one of the most popular rodeos in Utah. It’s all in good fun and wets your appetite for a great time and great food in Park City.