Digital art director André Linnartz draws the evidence bag sequence for the videos
RIESTER is fortunate to be involved in tobacco prevention and cessation efforts for over 17 years and these types of projects and volunteerism keep us committed to fighting this battle; for many years undercover teens have been working with local authorities in Arizona to bust retail establishments that sell tobacco products to underage youth. The operation, known as Counterstrike, is made possible through coordinated efforts with the Arizona Department of Health Services, Bureau of Tobacco and Chronic Disease and the Attorney General’s Office.
The Counterstrike team has operated out of the public eye for most of the operation’s existence. That changed in March 2013, when RIESTER had the privilege of bringing awareness to the Counterstrike program through a series of video stories. RIESTER aimed to capture the thrill and experience of Counterstrike sting operations and to highlight the brave teens who work to keep tobacco out of youths’ hands.
We are so impressed with the dedicated youth volunteers who have made a commitment to decreasing underage consumption of tobacco in Arizona. On camera, the teens opened up about how they had been personally impacted by tobacco, how their loved ones suffered the consequences of nicotine addiction and how they use this as motivation to fight back.
Hundreds of retail shops throughout Arizona are shopped on a weekly basis. The stories of those courageous teens who hit the streets day after day can be found at http://www.standaz.com/counter-strike/case-files/.
For more information about Counterstrike, visit http://www.standaz.com/counter-strike/
It may not occur to many website owners and digital marketing managers that non-ecommerce sites can still track behavioral activity of website visitors. A simple introspective question should periodically be asked of the marketing team, “what do we want visitors to do when they come to our website?” For information sharing websites, it may be “to spend time on the page or view multiple article pages”. A brand’s website may have the goal to “have visitors go to a Where to Buy page on the website” or “sign-up for email newsletter updates”. The possibilities are nearly endless.
In coming up with unique ways to celebrate the 75th anniversary of the classic Utah Alta, Salt Lake City employee Mike Korologos didn’t have to go far. At the end of a hike in Bryce Canyon in southern Utah, Mike and his son enjoyed a local Utah beer called “Hoodoo” named for the iconic sandstone spires of the park. Mike had an “ah-ha” moment that lead to the creation of Alta’s 75 Anniversary Ale.