Digital art director André Linnartz draws the evidence bag sequence for the videos
RIESTER is fortunate to be involved in tobacco prevention and cessation efforts for over 17 years and these types of projects and volunteerism keep us committed to fighting this battle; for many years undercover teens have been working with local authorities in Arizona to bust retail establishments that sell tobacco products to underage youth. The operation, known as Counterstrike, is made possible through coordinated efforts with the Arizona Department of Health Services, Bureau of Tobacco and Chronic Disease and the Attorney General’s Office.
The Counterstrike team has operated out of the public eye for most of the operation’s existence. That changed in March 2013, when RIESTER had the privilege of bringing awareness to the Counterstrike program through a series of video stories. RIESTER aimed to capture the thrill and experience of Counterstrike sting operations and to highlight the brave teens who work to keep tobacco out of youths’ hands.
We are so impressed with the dedicated youth volunteers who have made a commitment to decreasing underage consumption of tobacco in Arizona. On camera, the teens opened up about how they had been personally impacted by tobacco, how their loved ones suffered the consequences of nicotine addiction and how they use this as motivation to fight back.
Google Analytics – the industry standard for web analytics – just got smarter. Much smarter. Google revolutionized the analytics service to track and visualize the complete user experience with its new analytics offering, Google Universal Analytics. This advancement is based on the understanding that users interact with brands on a variety of touchpoints online and offline, on desktop computers and mobile devices.
Complete User Behavior Tracking
With Universal Analytics, marketers will have simple, customizable user engagement tracking options across multiple devices and online/offline campaigns. Additional customization of engagement tracking will also be provided for “clean” metrics.
For example, Google Universal Analytics will enable:
Exclusion of referral domains (e.g. self-referring traffic)
Modification of accepted search engine traffic
Simple modification of campaign and session time limits
Search term exclusions (e.g. attribute “exampledomain.com” to direct traffic)
Universal Analytics Business Insights
These new offerings address many “disconnects” in past Google Analytics metrics that only told one side of the user experience story. As our RIESTER digital division focuses on mobile users with responsive website design and mobile application development, we are keenly aware of the impact of mobile devices on the entire brand experience. The ability to track user engagement across these devices, as well as the attribution of offline campaign metrics will provide our team and our clients much more holistic, strategic insight.
Yesterday marked RIESTER’s 24th anniversary and honestly, we are too busy to stop and celebrate. Instead, we are working on exciting new campaigns for some of America’s top brands.
Since our humble beginnings back in March of 1989 – with one MacPlus computer, a fax machine that printed text on rolls of paper, cans of spray mount, and a TEAC four-track reel-to-reel audio studio – RIESTER has always been a place filled with buzz and creative energy for our clients instead of parties for ourselves. However, beginning our 25th year in business makes us appreciate the many wonderful clients, employees and vendors who have generated that energy with us along the way. We could truly fill a book with interesting stories about the incredibly unique and talented people with whom we have worked. In honor of 25 years, we should!
Please send us your finest RIESTER stories and pictures to email@example.com. We will provide prizes for the top 25 most entertaining memories and include you in our 25th Anniversary Book. We promise to pause for a moment at this time next year and party like its 1989!!
Google Analytics is a great resource for any business website. What is often overlooked is the myriad of tools and analyses available to marketers through thoughtful application of more in-depth resources available within Google Analytics. One of the many resources available is the ability to set and track goal/conversion metrics.
Why Should I Set Google Analytics Conversion Goals?
When marketers go through the simple steps to set Google Analytics goals, the metrics and “story telling” information nearly triples and goes far beyond simple Traffic and Audience data. Digital marketers will also be able to see how various digital traffic channels interact for a given visitor, where along the “brand experience” process do visitors engage with paid search, referral, organic, direct visits, etc. and where are the disconnects in the website experience as a visitor is trying to complete a desired action.
It may not occur to many website owners and digital marketing managers that non-ecommerce sites can still track behavioral activity of website visitors. A simple introspective question should periodically be asked of the marketing team, “what do we want visitors to do when they come to our website?” For information sharing websites, it may be “to spend time on the page or view multiple article pages”. A brand’s website may have the goal to “have visitors go to a Where to Buy page on the website” or “sign-up for email newsletter updates”. The possibilities are nearly endless.
How to Set Google Analytics Goals
As an administrator for your Google Analytics account, you will be able to set goals for your website. It is highly recommended to consult with a Google Analytics consultant when establishing goals for the first time. To begin, after your team has established what actions you would like to measure, follow these steps to create Google Analytics goals:
Click “Admin” button at the top of the window
Click on the managed website domain you would like to create a goal for
Select the “Goals” tab in that domain’s admin panel
Click on an available “+Goal” to create a new goal
Type the name of your goal (e.g. “Newsletter Subscriptions”)
Select the type of goal (URL Destination, Visit Duration, Page/Visit, Event)
Based on the type of goal, enter the details and conditions of the conversion
If you can attribute a value per action (for non-ecommerce sites), you may also enter a “Goal Value” in the field
10. Begin monitoring the conversions!
It should also be noted that “Events” are essentially Google’s catchall for goal creation. Website owners can create virtually any goal conceivable by creating an Event goal. Event goals are more complicated due to the open nature of the creation process. You can learn more about creating Event Goals at the Google Analytics blog.
For help with your Google Analytics set-up and reporting, contact RIESTER today.
Jon Resheske and Andrew Enzweiler pose with their Addy for the RIESTER Foundation Ad
This past weekend, RIESTER collected eight more Addy Awards for work done on behalf of some amazing clients at the Phoenix award ceremony. This adds to the list of Addys RIESTER recently won at the Utah awards held last month. In all, it represents a broad range of advertising tactics – from radio to print and web. We’re proud of the work, but more than anything, thankful for the opportunity to represent our clients.
This year, RIESTER won accolades in the following categories:
Special Judges’ Award Utah State Fair“History” Campaign
Gold ADDY® Awards Utah State Fair“History” Campaign
Silver ADDY® Awards K. Hovnanian Homes Line K Brochure Gilead SciencesTreatHIVNow.com RIESTER FoundationSea Turtle Ad First SolarFirstSolar.com AZ Department of Health ServicesCall it Quits iPhone App Arizona Milk Producers“The Trade” Radio Commercial
Bronze ADDY® Awards San Simeon Chamber of Commerce SanSimeonChamber.org AZ Department of Health Services Addiction vs. Addiction Facebook Campaign
RIESTER’s Debbie Johnson and Leslie Sonnenklar with Total Wine & More Founder David Trone
Today, RIESTER client Total Wine & More entered its 16th state with the opening of its first store in New Mexico.
RIESTER was honored to assemble hundreds of VIP guests including local Mayors, Chamber of Commerce Presidents, community and business leaders to preview Total Wine & More’s new flagship megastore in Albuquerque. With nearly 8,000 different wines, 2,500 beers and 3,000 spirits, there was plenty to taste and enjoy. Local TV news organizations sent crews to join the radio and print journalists in attendance. And everyone was appreciative when Total Wine & More founder, David Trone, personally greeted them and demonstrated the company’s philanthropy by making a substantial financial contribution to the community.
It is the goal of many organizations to have something go ”viral” online, much like the Oreo Cookie’s Superbowl coup or the everpopular Old Spice Guy. But, knowing ahead of time what will go viral is impossible without a crystal ball, and cannot be guaranteed regardless of how original your idea is.
A perfect example is the Internet sensation that has taken over YouTube this week- Harlem Shake. Four college kids in their dorm room started the phenomenon late last week, and since then, thousands of videos have been created and it garnered more than 44 million impressions.
Caught up by the excitement, RIESTER created its own Harlem Shake video featuring our megaphone toting polar bear.
While creating your own viral sensation is where the big exposure is- jumping on the bandwagon of an existing viral sensation can also be a good way to capitalize on a trend. But, do so with caution. Experts like RIESTER can help you identify which trends to join, and which to let be. Questions we will ask are: Does the trend work with your brand? Can you add something unique to the conversation? And did you do it in time? Today the Harlem Shake is big, but tomorrow it may be Internet history.
In every career there comes a time when we are inspired to take action like we never have before. It might mean trusting an instinct, believing in your idea, or as is the case today, exploring public service.
Today, Statehood Day, our RIESTER friend and client Fred DuVal launched the exploratory committee Fred DuVal Governor 2014.
Congratulations to our client, McDonald’s of Southern Idaho (SIMAC), for finishing first in the United States for guest count growth in 2012! Throughout the year, there was certainly more to enjoy in Southern Idaho — with the opening of a new store, renovation of two others, and the introduction of some exciting new menu items. In addition to being first in guest count growth, SIMAC finished #32 in the country in sales. Stay informed about all their exciting news on the SIMAC Facebook page, which launched last year and can be accessed through the McDonald’s page at facebook.com/mcdonalds.
In coming up with unique ways to celebrate the 75th anniversary of the classic Utah Alta, Salt Lake City employee Mike Korologos didn’t have to go far. At the end of a hike in Bryce Canyon in southern Utah, Mike and his son enjoyed a local Utah beer called “Hoodoo” named for the iconic sandstone spires of the park. Mike had an “ah-ha” moment that lead to the creation of Alta’s 75 Anniversary Ale.