Cinco de Mayo is right around the corner, and our client HERDEZ ® brand wants to help you celebrate it right with giveaways, recipes and even a Pandora playlist prefect for your Cinco de Mayo party.
Many people think Cinco de Mayo is Mexican Independence Day, but it is actually the anniversary of the Mexican army’s victory over the French in the Battle of Puebla. HERDEZ® brand salsa looks to authenticity and tradition when creating its products, making it the ideal company to help consumers celebrate Cinco de Mayo in a genuine way. RIESTER and the makers of HERDEZ® brand created a social media campaign that educates fans on tradition, while giving them useful tools for their Cinco de Mayo events.
HERDEZ® Cinco de Mayo Sweepstakes Promotion
At the heart of the campaign is the HERDEZ® Cinco de Mayo Sweepstakes. Fans have the opportunity to win a grand prize and weekly prize packages. In keeping with the theme of authenticity, prize packages include a Mexican candy gift pack, a tamale making kit, a Mexican cooking utensil deluxe gift set, and a hand-blown glass set from Mexico. To create continuous excitement, RIESTER developed a progressive grand prize that grows as more people register. The sweepstakes has allowed HERDEZ® brand to bring the true story of Cinco de Mayo to U.S. consumers – including 20,000 new Facebook fans thus far.
Authentic Cinco de Mayo Recipes
RIESTER also lead the development of a series of recipes that were inspired by the city of Puebla. Traditional dishes included Puebla-style chalupas, a simple chicken mole and for dessert; tres leches cake with Rompope, an egg-nog like drink that is said to have been invented in the convents of Puebla. All of these recipes and more can be found on the HERDEZ® brand Facebook page.
Traditional Mexican Music
Last, but certainly not least, RIESTER developed a fun Cinco de Mayo party playlist in partnership with Pandora. The playlist includes traditional and festive songs such as, “Amor a la Mexicana” by Thalia and classics from Mariachi Vargas. The playlist will available indefinitely on Pandora.
We hope, HERDEZ® brand has helped inspire you to throw a Cinco de Mayo celebration that plays tribute to this festive holiday’s roots.