Our friend Fred DuVal announced today that he is running for Governor of Arizona. We were proud to be with him at the Squash Blossom in Phoenix and Bentley’s House of Coffee and Tea in Tucson as he told media, family, friends and supporters how he plans to restore focus on jobs, opportunity and education as Arizona’s Governor.
RIESTER has been honored to be a part of Fred’s campaign from the beginning, having a pivotal role in developing the campaign’s website and social media platforms. I encourage you to learn more about what Fred will bring to Arizona as Governor. Together, we’ll move #AZForward.
It is estimated that more than one billion people will take part in the 43rd anniversary of Earth Day. RIESTER Foundation is celebrating by announcing an exciting new effort to help fight global warming, while working to restore habitat on and around the RIESTER Reserve near Islita, Costa Rica.
This new project is the RIESTER Reserve Native Plant Nursery.
Located on the Reserve, the nursery will grow native plants and trees as money-making crops for local Costa Ricans, as well as possible sales to residents wanting to landscape their homes. As an experimental nursery, six separate areas will be explored: fruit trees; medicinal plants; flowering trees; ornamental plants; and palms, aromatic trees and hardwood trees. Among these different categories, the plants will include cashew, limon, papaya, breadfruit, Guanacaste, cacao and Ylang Ylang.
This new project is the RIESTER Reserve Native Plant Nursery.
The RIESTER Reserve caretaker, Norman Quiros, will oversee all aspects of the nursery. Norman grew up in Islita, and learned about native plants from his father.
“Trees Have Dreams” team: Creative Director and Writer Jeff Bagley, Associate Director of Integration Laura Carlson, Associate Creative Director Mike Ross.
Good communication is an art and it’s rewarding to receive recognition for a job well done.
RIESTER won a Silver Telly Award for a video titled “Trees Have Dreams.” Silver is the highest honor awarded in the Telly contest.
Thank you PacifiCorp for entrusting us with the honor of doing this work.
The video encourages customers to take advantage of the convenience of paperless billing and shows how a tree can serve many other noble purposes rather than ending up as a bill. We think you’ll enjoy it:
Left to right: Congressman National Assembly, Mr. Oh Jae Sae; Governor Jan Brewer; CEO of Maricopa Integrated Health System and President, Betsey Bayless; and Founder of the Ramsey Social Justice Foundation, Bob Ramsey.
Our client and friend President and Founder of the Ramsey Social Justice Foundation, Bob Ramsey, helped mark a significant milestone today toward the establishment of a national trauma system in Korea. He in collaboration with the Arizona Department of Health Services Director of the Bureau of EMS and Trauma System, Bentley Bobrow, M.D. and many other government, medical and health care experts initiated the Korea-Arizona Trauma Summit today. A Korean delegation comprised of physicians, public health officials and government officials will participate in this meaningful three-day event which includes presentations by local experts and tours of major medical facilities in Phoenix and Tucson.
Digital art director André Linnartz draws the evidence bag sequence for the videos
RIESTER is fortunate to be involved in tobacco prevention and cessation efforts for over 17 years and these types of projects and volunteerism keep us committed to fighting this battle; for many years undercover teens have been working with local authorities in Arizona to bust retail establishments that sell tobacco products to underage youth. The operation, known as Counterstrike, is made possible through coordinated efforts with the Arizona Department of Health Services, Bureau of Tobacco and Chronic Disease and the Attorney General’s Office.
The Counterstrike team has operated out of the public eye for most of the operation’s existence. That changed in March 2013, when RIESTER had the privilege of bringing awareness to the Counterstrike program through a series of video stories. RIESTER aimed to capture the thrill and experience of Counterstrike sting operations and to highlight the brave teens who work to keep tobacco out of youths’ hands.
We are so impressed with the dedicated youth volunteers who have made a commitment to decreasing underage consumption of tobacco in Arizona. On camera, the teens opened up about how they had been personally impacted by tobacco, how their loved ones suffered the consequences of nicotine addiction and how they use this as motivation to fight back.
Google Analytics – the industry standard for web analytics – just got smarter. Much smarter. Google revolutionized the analytics service to track and visualize the complete user experience with its new analytics offering, Google Universal Analytics. This advancement is based on the understanding that users interact with brands on a variety of touchpoints online and offline, on desktop computers and mobile devices.
Complete User Behavior Tracking
With Universal Analytics, marketers will have simple, customizable user engagement tracking options across multiple devices and online/offline campaigns. Additional customization of engagement tracking will also be provided for “clean” metrics.
For example, Google Universal Analytics will enable:
Exclusion of referral domains (e.g. self-referring traffic)
Modification of accepted search engine traffic
Simple modification of campaign and session time limits
Search term exclusions (e.g. attribute “exampledomain.com” to direct traffic)
Universal Analytics Business Insights
These new offerings address many “disconnects” in past Google Analytics metrics that only told one side of the user experience story. As our RIESTER digital division focuses on mobile users with responsive website design and mobile application development, we are keenly aware of the impact of mobile devices on the entire brand experience. The ability to track user engagement across these devices, as well as the attribution of offline campaign metrics will provide our team and our clients much more holistic, strategic insight.
Yesterday marked RIESTER’s 24th anniversary and honestly, we are too busy to stop and celebrate. Instead, we are working on exciting new campaigns for some of America’s top brands.
Since our humble beginnings back in March of 1989 – with one MacPlus computer, a fax machine that printed text on rolls of paper, cans of spray mount, and a TEAC four-track reel-to-reel audio studio – RIESTER has always been a place filled with buzz and creative energy for our clients instead of parties for ourselves. However, beginning our 25th year in business makes us appreciate the many wonderful clients, employees and vendors who have generated that energy with us along the way. We could truly fill a book with interesting stories about the incredibly unique and talented people with whom we have worked. In honor of 25 years, we should!
Please send us your finest RIESTER stories and pictures to email@example.com. We will provide prizes for the top 25 most entertaining memories and include you in our 25th Anniversary Book. We promise to pause for a moment at this time next year and party like its 1989!!
Google Analytics is a great resource for any business website. What is often overlooked is the myriad of tools and analyses available to marketers through thoughtful application of more in-depth resources available within Google Analytics. One of the many resources available is the ability to set and track goal/conversion metrics.
Why Should I Set Google Analytics Conversion Goals?
When marketers go through the simple steps to set Google Analytics goals, the metrics and “story telling” information nearly triples and goes far beyond simple Traffic and Audience data. Digital marketers will also be able to see how various digital traffic channels interact for a given visitor, where along the “brand experience” process do visitors engage with paid search, referral, organic, direct visits, etc. and where are the disconnects in the website experience as a visitor is trying to complete a desired action.
It may not occur to many website owners and digital marketing managers that non-ecommerce sites can still track behavioral activity of website visitors. A simple introspective question should periodically be asked of the marketing team, “what do we want visitors to do when they come to our website?” For information sharing websites, it may be “to spend time on the page or view multiple article pages”. A brand’s website may have the goal to “have visitors go to a Where to Buy page on the website” or “sign-up for email newsletter updates”. The possibilities are nearly endless.
How to Set Google Analytics Goals
As an administrator for your Google Analytics account, you will be able to set goals for your website. It is highly recommended to consult with a Google Analytics consultant when establishing goals for the first time. To begin, after your team has established what actions you would like to measure, follow these steps to create Google Analytics goals:
Click “Admin” button at the top of the window
Click on the managed website domain you would like to create a goal for
Select the “Goals” tab in that domain’s admin panel
Click on an available “+Goal” to create a new goal
Type the name of your goal (e.g. “Newsletter Subscriptions”)
Select the type of goal (URL Destination, Visit Duration, Page/Visit, Event)
Based on the type of goal, enter the details and conditions of the conversion
If you can attribute a value per action (for non-ecommerce sites), you may also enter a “Goal Value” in the field
10. Begin monitoring the conversions!
It should also be noted that “Events” are essentially Google’s catchall for goal creation. Website owners can create virtually any goal conceivable by creating an Event goal. Event goals are more complicated due to the open nature of the creation process. You can learn more about creating Event Goals at the Google Analytics blog.
For help with your Google Analytics set-up and reporting, contact RIESTER today.
Jon Resheske and Andrew Enzweiler pose with their Addy for the RIESTER Foundation Ad
This past weekend, RIESTER collected eight more Addy Awards for work done on behalf of some amazing clients at the Phoenix award ceremony. This adds to the list of Addys RIESTER recently won at the Utah awards held last month. In all, it represents a broad range of advertising tactics – from radio to print and web. We’re proud of the work, but more than anything, thankful for the opportunity to represent our clients.
This year, RIESTER won accolades in the following categories:
Special Judges’ Award Utah State Fair“History” Campaign
Gold ADDY® Awards Utah State Fair“History” Campaign
Silver ADDY® Awards K. Hovnanian Homes Line K Brochure Gilead SciencesTreatHIVNow.com RIESTER FoundationSea Turtle Ad First SolarFirstSolar.com AZ Department of Health ServicesCall it Quits iPhone App Arizona Milk Producers“The Trade” Radio Commercial
Bronze ADDY® Awards San Simeon Chamber of Commerce SanSimeonChamber.org AZ Department of Health Services Addiction vs. Addiction Facebook Campaign
RIESTER’s Debbie Johnson and Leslie Sonnenklar with Total Wine & More Founder David Trone
Today, RIESTER client Total Wine & More entered its 16th state with the opening of its first store in New Mexico.
RIESTER was honored to assemble hundreds of VIP guests including local Mayors, Chamber of Commerce Presidents, community and business leaders to preview Total Wine & More’s new flagship megastore in Albuquerque. With nearly 8,000 different wines, 2,500 beers and 3,000 spirits, there was plenty to taste and enjoy. Local TV news organizations sent crews to join the radio and print journalists in attendance. And everyone was appreciative when Total Wine & More founder, David Trone, personally greeted them and demonstrated the company’s philanthropy by making a substantial financial contribution to the community.