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	<title>RIESTER Blog &#187; Addict-A-Friend</title>
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		<title>2010 Addy Awards: RIESTER lands Special Judges Award, plus a pile of gold.</title>
		<link>http://www.riester.com/blog/2010/03/08/riester-lands-special-judges-award-plus-a-pile-of-gold/</link>
		<comments>http://www.riester.com/blog/2010/03/08/riester-lands-special-judges-award-plus-a-pile-of-gold/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 07:36:51 +0000</pubDate>
		<dc:creator>RIESTER</dc:creator>
				<category><![CDATA[RIESTER Creative]]></category>
		<category><![CDATA[RIESTER News]]></category>
		<category><![CDATA[2010 Addy Awards]]></category>
		<category><![CDATA[Addict-A-Friend]]></category>
		<category><![CDATA[Addy Awards]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Alta]]></category>
		<category><![CDATA[Alta Ski Area]]></category>
		<category><![CDATA[American Lung Association]]></category>
		<category><![CDATA[Arizona Bureau of Tobacco Education and Prevention]]></category>
		<category><![CDATA[Arizona Lottery]]></category>
		<category><![CDATA[Buffalo Bill]]></category>
		<category><![CDATA[Buffalo Bill'd Yourself]]></category>
		<category><![CDATA[Cody]]></category>
		<category><![CDATA[RIESTER]]></category>
		<category><![CDATA[STAND FOR LESS]]></category>
		<category><![CDATA[Venomocity]]></category>
		<category><![CDATA[Wyoming]]></category>
		<category><![CDATA[Yellowstone]]></category>

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		<description><![CDATA[At this year’s Addy Awards, RIESTER walked away with 14 awards, including the coveted Special Judges Award for its Arizona Lung Association Annual Stair Climb campaign. The campaign also resulted in a Gold Addy for the Climb’s t-shirt and a Silver for the poster. RIESTER’s newest campaign for the Arizona Bureau of Tobacco Education &#038; Prevention also received its share of recognition. Individual Gold Addys were awarded to . . . ]]></description>
			<content:encoded><![CDATA[<p>At this year’s Addy Awards, RIESTER walked away with 14 awards, including the coveted Special Judges Award for its <a href="http://www.riester.com/creative_details.php?cat_id=3&amp;client_id=134" target="_self">American Lung Association Climb Phoenix campaign</a>. The campaign also resulted in a Gold Addy for the Climb’s t-shirt and a Silver for the poster.</p>
<p>RIESTER’s newest campaign for the Arizona Bureau of Tobacco Education &amp; Prevention received its share of recognition. Individual Gold Addys were awarded to all three television commercials and the website, <a href="http://www.venomocity.com/" target="_blank">venomocity.com</a>. Addict-A-Friend, the campaign’s texting effort, won Silver. And the entire campaign won another Gold.</p>
<p>A Bronze Addy was awarded to RIESTER for its <a href="http://www.riester.com/creative_details.php?cat_id=4&amp;client_id=117&amp;work_id=275" target="_self">Arizona Lottery television commercial “Hiding.”</a></p>
<p>STAND FOR LESS, the nation’s first integrated sustainability campaign for a major city, won Silver. This included the website, <a href="http://standforless.com" target="_blank">standforless.com</a>, and <a href="http://www.riester.com/creative_details.php?cat_id=4&amp;client_id=118">four television commercials</a>.</p>
<p>RIESTER also won 2010 Addy Awards for: <a href="http://buffalobilld.yellowstonecountry.org/" target="_blank">The “Buffalo Bill’d Yourself” microsite</a> for the Park County Travel Council in Wyoming; the <a href="http://www.riester.com/blog/2010/03/02/and-the-oscar-goes-to-alta-ski-area/" target="_self">Alta Ski Area “History” print ad</a>; as well as Pixels Foto &amp; Frame Point-Of-Sale.</p>
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