http://www.riester.com/blog We are brand activism Mon, 06 Feb 2012 17:17:15 +0000 http://wordpress.org/?v=2.8 en hourly 1 http://www.riester.com/blog/2009/01/23/riester-launches-new-campaign-for-arizona-lottery-literally/ http://www.riester.com/blog/2009/01/23/riester-launches-new-campaign-for-arizona-lottery-literally/#comments Fri, 23 Jan 2009 16:19:43 +0000 RIESTER http://www.riester.com/blog/?p=515 To increase the size and frequency of their jackpots, the Arizona Lottery delved into a complicated world of prize matrices and payout percentages. But to communicate these changes to players, RIESTER opted to keep things simple: A spot depicting Lottery officials launching huge balls of cash all over the state with a giant catapult. Hey, what better way to let folks know the Lottery will be spreading a lot more money around?

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