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Posts Tagged ‘Arizona Lottery’

Tim Riester

RIESTER helps the Arizona Lottery lead the nation in sales growth.

Written on May 21st, 2010 | Posted by Tim Riester

I am happy to share the results of RIESTER’s efforts in assisting the Arizona Lottery in growing its sales. Lottery sales are up an impressive 14.4% so far this fiscal year.

This is incredible, especially considering that nearly all other lotteries in the nation have suffered sales losses due to the recession. Meanwhile the Arizona Lottery is having a year of banner sales growth.

Increased Lottery sales are bringing in an extra $57.6 million dollars to the Arizona Treasury this year. U.S. states are facing the worst budget shortfalls since the Great Depression. A well run and well marketed state lottery is a benefit to any state—especially during tough times.

Increased Lottery sales are bringing in an extra $57.6 million dollars to the Arizona Treasury this year. U.S. states are facing the worst budget shortfalls since the Great Depression. A well run and well marketed state lottery is a benefit to any state—especially during tough times.

Note: The Lottery’s fiscal year is July to June. These numbers compare sales from July 2008 through April of 2009 versus the same months in 2009-2010.

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RIESTER

Arizona Lottery: Mega Millions has launched. It’s time to keep the ball rolling.

Written on April 25th, 2010 | Posted by RIESTER

The Arizona Lottery’s launch of Mega Millions was not only successful, it was a lot of fun. Now RIESTER is set to keep the momentum going with a series of statewide events and an advertising campaign that shows how Powerball and Mega Millions are living happily ever after in Arizona.

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RIESTER

“Mega Millions” arrives in Arizona . . . . the video.

Written on April 15th, 2010 | Posted by RIESTER

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RIESTER

RIESTER and “Powerball” welcome “Mega Millions” to Arizona at Sky Harbor Airport.

Written on April 14th, 2010 | Posted by RIESTER
RIESTER’s Christina Borrego joined with “Powerball” from the Arizona Lottery to welcome the Arizona Lottery’s new game, “Mega Millions,” to Arizona.

Christina Borrego and “Powerball” greet “Mega Millions” at the airport.

Yesterday RIESTER’s Christina Borrego joined with “Powerball” from the Arizona Lottery to welcome “Mega Millions” to Arizona.

Mega Millions is a new multi-state game being offered by the Arizona Lottery. Tickets go on sale at 4 a.m. Sunday, April 18, 2010.

The public can meet the “Powerball” and “Mega Millions” characters and follow their stories at arizonalottery.com or on the Arizona Lottery Facebook Fan page at facebook.com/arizonalottery.

RIESTER’s new campaign for the Arizona Lottery is sure to continue to fuel record-setting sales.

The Arizona Lottery has experienced a 22 percent sales increase over the past five years, the time span that RIESTER has had the account, while sales growth for the other 43 state lotteries averaged only 10 percent. The Arizona Lottery ranked second in the nation for sales growth in 2009.

Last month was the largest sales month in the entire history of the Arizona Lottery.

Read more about Mega Millions at the Arizona Lottery website.

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RIESTER

Learn the Arizona Lottery Scratch Dance, and win a Wii!

Written on March 16th, 2010 | Posted by RIESTER

It’s time to let your hair down and have some fun.

This week throughout the Valley of the Sun, the Arizona Lottery is holding a dance contest. All details can be found on the Arizona Lottery website (click here). Grant Hill of the Phoenix Suns will be at the Wednesday event.

In the meantime watch this video and learn the Arizona Lottery Scratch Dance. See you at Fry’s:

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Tom Ortega

New Arizona Lottery campaign embraces the state’s growing number of Latino Lottery players.

Written on March 15th, 2010 | Posted by Tom Ortega

Working closely with the Arizona Lottery Marketing Team, RIESTER has just launched a brand new Latino-focused campaign to promote The Pick, Arizona’s very own draw game. One component of this campaign is “Wednesdays,” a :30 commercial that celebrates the anticipation of playing The Pick twice a week. This cost-effective commercial was produced with a local production company and features Arizona talent.

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RIESTER

2010 Addy Awards: RIESTER lands Special Judges Award, plus a pile of gold.

Written on March 8th, 2010 | Posted by RIESTER

At this year’s Addy Awards, RIESTER walked away with 14 awards, including the coveted Special Judges Award for its American Lung Association Climb Phoenix campaign. The campaign also resulted in a Gold Addy for the Climb’s t-shirt and a Silver for the poster.

RIESTER’s newest campaign for the Arizona Bureau of Tobacco Education & Prevention received its share of recognition. Individual Gold Addys were awarded to all three television commercials and the website, venomocity.com. Addict-A-Friend, the campaign’s texting effort, won Silver. And the entire campaign won another Gold.

A Bronze Addy was awarded to RIESTER for its Arizona Lottery television commercial “Hiding.”

STAND FOR LESS, the nation’s first integrated sustainability campaign for a major city, won Silver. This included the website, standforless.com, and four television commercials.

RIESTER also won 2010 Addy Awards for: The “Buffalo Bill’d Yourself” microsite for the Park County Travel Council in Wyoming; the Alta Ski Area “History” print ad; as well as Pixels Foto & Frame Point-Of-Sale.

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