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Posts Tagged ‘California’

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RIESTER partners with Verdin Marketing for California’s San Luis Obispo County.

SLO vineyard

San Luis Obispo County is one of California's largest wine producers.

San Luis Obispo-based Verdin Marketing and RIESTER have teamed up to promote tourism in California’s San Luis Obispo County.

Located along the Pacific Ocean in central California, San Luis Obispo County is one of California’s leading wine producing regions.

Small communities, vineyards and wineries are scattered throughout the rural countryside.  Beach communities and dramatic beaches line the coast.

The county offers the best of coastal California without the crowds.

The unique topography, where mountains meet the Pacific Ocean, creates microclimates where temperatures and precipitation can vary dramatically. This has the effect of creating many unique zones offering a wide variety of experiences within a small area.

The new campaign will promote tourism in unincorporated parts of the county.

Mary Verdin, president of Verdin Marketing Ink, spoke to the San Luis Obispo Tribune this past Saturday: “Our initial talks with the (district) board have already started some great conversations for what the essence of the county is that we will be promoting.”

Verdin Marketing and RIESTER are honored to win this new business to promote such a wonderful part of the world.

The world-famous Pacific coastline is San Luis Obispo County's western border.

The world-famous Pacific coastline is San Luis Obispo County's western border.

RIESTER

Waste Free OC campaign featured in Los Angeles Times.

Orange County, California’s Waste Free OC campaign is featured in today’s Los Angeles Times.
Read the story here.

wastfeeOC

Alan Perkel

Waste Free OC, Save Room for Tomorrow–RIESTER designs and delivers new website for Orange County, California.

wastfeeOCOrange County, California has one of the highest recycling rates in the nation. Yet even in a place where people recycle at high rates, Orange County is using its landfill space quickly. In addition to recycling, citizens need to change their habits to reduce the amount of waste they create. Such behavioral changes, spread throughout the county, can dramatically increase the life of the local landfills.

RIESTER is proud to work with Orange County on this important issue. There are many actions people can take to help, including: Increasing the use of reusable containers, composting, not requesting ATM receipts, cutting back on the amount of mail received, taking reusable bags to the store and many more. We are Brand Activists for a Waste Free OC.

A movement exists, endorsed by the state of California, to promote the concept of Zero Waste. By reducing and reusing materials that we habitually send to the landfill, it is possible to reach the goal of Zero Waste. En route to that important goal, Orange County is promoting a campaign to reduce waste generated by each household by 10%. A 10% reduction county-wide will be a huge step in the quest for Zero Waste.

The new website gives the citizens of Orange County the resources they need to reach these goals. It is well known in circles of people knowledgeable about waste management issues that Americans generate far too much trash.  It has been a privilege to assist Orange County by creating the first phase of its new website. This site will greatly assist residents in finding resources to cut back on what they send to the landfill.

Let’s save room for tomorrow at all landfills.

Visit http://www.wastefreeoc.org/

Gary Kaasa

The RIESTER Conservation Foundation, activists for turtles in Costa Rica.

The RIESTER Conservation Foundation, an independent non-profit, funds projects in California, Arizona, Costa Rica and Guatemala. The projects are tied to our mission of helping to preserve habitat and protect native species.  One of our programs is on Corozilito Beach, Costa Rica where we are partnered with the Costa Rican conservation organization PRETOMA in a project to protect sea turtles that nest on the beach.

Corozilito Beach is within walking distance of the RIESTER Foundation Reserve. The beach is in an undeveloped and isolated part of northwestern Costa Rica.   Through the Foundation’s efforts, it was discovered that Corozilito Beach is one of the most significant sea turtle beaches in Central America.  Thousands of turtles lay their eggs on the beach – mostly Olive Ridley turtles but others too, including the huge and endangered Leatherback.

Last November I was fortunate to see some conservation work first hand when fellow RIESTER Foundation board member Mike Hopkins and I visited the beach with the director of PRETOMA’s sea turtle program late one evening. November is a beautiful month in Costa Rica.  The monsoon rains are subsiding and the rainforest at the edge of the beach is at its greenest, lushest growth.  That night the moon was full, the stars were spectacular in the Milky Way, the weather was cool and the tide was out. Because of the moon the beach was bright which is not ideal for turtles laying eggs. They prefer dark nights for protection.

Poachers of turtle eggs are a big problem in Costa Rica as this is a food source which many believe has Viagra-like properties.  That night we were looking for egg-laying sea turtles and poachers. We found neither.

We saw something remarkable instead: seven newly hatched turtles making their way to the ocean.  Their travel from the nest to the ocean was slow. Many dangers are lurking in the form of crabs, birds and other predators.  Mike and I served as guards and they all made it to the ocean.  You cannot tag baby turtles so nobody knows exactly what happens to them once they reach the water. Survival of the fittest plays a major role in who will survive, grow and perhaps someday come back to this beach.

Because of the success of the first year’s efforts the RIESTER Foundation continues to fund PRETOMA. We are the only funders for the Corozilito project.  Currently volunteers from around the world are monitoring the number of turtles that lay eggs nightly, tagging adult turtles for tracking and discouraging poachers on the beach.

Habitat preservation is critical not just for the survival of turtles and other species, but for human survival as well. In order to make our economy and way of life sustainable we must protect other species and preserve wild places. We are all stewards of this planet and our time here is short. The RIESTER Foundation exists to help pass on a healthy planet to the next generation. Protecting turtles and their habitat may seem like a small thing, but it is a vital part of our job as stewards.

A baby turtle heads for the ocean. Corozilito Beach, Costa Rica.

A baby turtle heads for the ocean. Corozilito Beach, Costa Rica.

Jim Breitinger

RIESTER recognizes John Muir as an early Brand Activist.

John Muir was a Brand Activist whose brand was the natural world itself. Muir’s work exemplifies what RIESTER means when we say that we turn customers into lifelong believers in brands with a purpose beyond commercialism.

By the time he reached adulthood, John Muir’s attraction and devotion to the natural world defined who he was as a man. He went on to become one of the great Americans of the 19th and early 20th centuries. His greatness, and his legacy to future generations, comes from his recognition that wilderness itself has value beyond the commodities it offers for human use that can be bought and sold such as minerals, timber, valleys to flood for reservoirs, and even the land itself as a place to create boundaries and then divide and sell. He wasn’t opposed to these things completely, but he believed that some lands needed to be set aside and preserved.

Early brand activist John Muir immortalized on the California commemorative quarter.

An early Brand Activist is immortalized on the California quarter.

Muir wasn’t the first person to view the natural world as a place that had inherent value, but because of his devotion to Yosemite, the Sierra Nevada Mountains, and other untamed lands, he became an agent of change—challenging the conventional wisdom of his time and altering how his fellow citizens viewed the world around them. In other words, his Brand Activism for wild places helped change his world and ours.

When you hire RIESTER, you hire a team of Brand Activists for your cause or product. Read more about how we define Brand Activism.

Visit this post on the STAND FOR LESS web site to read John Muir’s description of when he first saw the Sierra Nevadas, a moment that changed the course of his life.

The RIESTER Foundation is dedicated to the preservation of wild places and is a manifestation of how John Muir’s work is alive today. Also, read more about the importance of biodiversity at the STAND FOR LESS web site, a cause that was at the core of John Muir’s mission to promote wilderness during his time on this planet. John Muir’s work helps RIESTER illustrate the essence of who we are as an organization.

Like Muir, we are activists, and our underlying purpose takes you and your customers beyond commercialism. At RIESTER we are fully committed both to sustainability on a planetary level, as well as the sustainability of our client’s brands.

John Muir photographed with President Theodore Roosevelt in the Sierra Nevada Mountains of California. Both of these men were Brand Activists for the natural world.

John Muir photographed with President Theodore Roosevelt in the Sierra Nevada Mountains of California. Both of these men were Brand Activists for the natural world.

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