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Posts Tagged ‘Christina Borrego’

Christina Borrego

Feliz Cinco de Mayo!

herdezToday’s consumers are shaped by the fashion, art, music and food from many far away places and celebrations like Cinco de Mayo remind us of the magnitude of these influences.

Leading up to and on this day people from diverse backgrounds are united at street festivals, grocery stores, restaurants and museums. The events celebrate diversity and the Hispanic culture, while highlighting the perseverance of the human spirit: in this case, commemorating the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862.

As marketers, the human spirit is something that should be at the root of all we do. After all, it is people who make or break brands. RIESTER is privileged to mark Cinco de Mayo with a ‘real people’ campaign that captures the authenticity of HERDEZ, an international Mexican product line that has earned a place in the pantries of American households. Have a Feliz Cinco de Mayo and see first-hand how this new favorite is spicing up dishes every day.

RIESTER

RIESTER does Halloween at the new Talking Stick Resort.

At RIESTER’s company retreat, our talented and creative staff went all out with some creative and stylish costumes. Here’s a small sampling . . .

christina and husband

Nobody does glam like our own Christina Borrego. Here she is with her husband as they step out in high fashion from the Roaring Twenties.

Will from our media department as Hulk Hogan.

How many people could pull this outfit off? Will Hayes, from our media department, owns it as Hulk Hogan.

mario q

Ali Moellering is Super Mario.

Mike Rushing as the Skipper from Gilligan's Island.

Mike Rushing as the Skipper from Gilligan's Island.

sailors

Kayla Dash and Steven Byers--the company sailors.

simon and wife

Simon and Sandrine groove to a seventies beat.

cammy and skull man2
The vivacious Cammy Wagner goes for the sex appeal as Cat Woman. Her husband Scott is the scary Halloween Guy.

View more on our Facebook page. You do not need to be on Facebook to view these photos.

Christina Borrego

Live It Change It campaign wins health education award.

Live It Change It was awarded first place in the “Professional Campaign” category for the 2010 Health Education Media Makers Yearly (HEMMY) Awards.

The HEMMY Awards are held in conjunction with the annual Arizona Public Health Association Fall Conference. The award will be formally presented at the conference on September 16, 2010. Toni Means will accept a commemorative glass plaque on behalf of the Bureau of Women’s and Children’s Health (Arizona Department of Health Services).

We are very proud of this campaign!

Christina Borrego

Tim Riester and three others honored as fathers of the year.

Tim Riester, Lee T. Hanley, Eliot Kaplan and Tim Manning were honored last night as 2010 Fathers of the Year by the American Diabetes Association.

We had a fun evening and I was reminded of how lucky we are to have Tim and Mirja Riester as mentors and  leaders accessible to us every day.

When it was time for Tim to take the stage to make a few remarks, Scott Light of NBC introduced the entire Riester family.

Tim, Mirja and their two boys took the stage. The boys completed his introduction following a testimonial-style video about why they love their dad; by that time there wasn’t a dry eye in the house. Tim’s speech was heartfelt. He thanked RIESTER clients Casino Arizona/Talking Stick Resort and MidFirst Bank who generously donated to the Diabetes Association; recognized the RIESTERites in the audience and spoke emotionally about the importance of family.

The event raised almost $300,000 toward the fight against diabetes.

Tim and Mirja Riester with their two boys on stage at the American Diabetes Association's Father of the Year event, June 10, 2010.

Tim and Mirja Riester with their two boys on stage at the American Diabetes Association's Father of the Year event, June 10, 2010.

Women of RIESTER with Scott Light of NBC. From the left: ____ Perkel, Christina Borrego, Amanda Stiles and Cammy Wagner.

Women of RIESTER with Scott Light of NBC. From the left: Onida Perkel, Christina Borrego, Amanda Stiles and Cammy Wagner.

RIESTER's Chief Creative Officer Tom Ortega with his wife Stacia.

RIESTER's Chief Creative Officer Tom Ortega with his wife Stacia.

RIESTER

Good times at the IABC Copper Quill Awards.

VPI team at the Copper Quill awards dinner, from left to right: Eric Doolan, Darren Shannon, (w/blue tie),  Alan Perkel (front), Grant Biniasz, Jeffrey Davidson (purple shirt), Curtis Steinhoff, Janelle Brannock and Christina Borrego.

The VPI team at the Copper Quill awards dinner, from left to right: Eric Doolan, Darren Shannon, (w/blue tie), Alan Perkel (front), Grant Biniasz, Jeffrey Davidson (purple shirt), Curtis Steinhoff, Janelle Brannock and Christina Borrego.

Please note the hard to see cat ears being sported in this photo.

Read more about the award that the Veterinary Pet Insurance (VPI) team won in this post by Christina Borrego.

In addition to the VPI award, RIESTER’s work on the Venomocity campaign swept five awards–read more in this post by Mirja Riester.

Christina Borrego

RIESTER wins award for VPI work.

The art of public relations has undergone a massive transformation during the last few years. New technologies and digital platforms are forever etched into the lives of people, altering the manner in which brands communicate with consumers.

This week RIESTER will be recognized for one example of seizing the PR and digital union. The Veterinary Pet Insurance (VPI) Hambone Award will be recognized by the International Association of Business Communicators (IABC) with a Copper Quill award, an accolade to our Client, VPI, and to the RIESTER-VPI team. The collaboration resulted in a successful launch which shaped the beginning of a permanent publicity program, now highly anticipated by the VPI’s fans who are already taking part in the upcoming 2010 VPI Hambone Award season and visiting www.vpihamboneaward.com.

The IABC Awards event will take place on May 20 at the Tempe Center for the Arts in Tempe, Ariz.  If it is like events past, there will be a roomful of Arizona’s best public relations practitioners basking in the glow of well-deserved applause for the best public relations campaigns of 2009. We will all be in good company and the evening is sure to fuel healthy competition for 2010!

Jeffrey Davidson and Janelle Brannock, RIESTER PR veterans and part of the VPI team, will be providing live updates on Thursday, before and during the IABC awards event on Twitter and Facebook.

To follow RIESTER on Twitter go to: twitter.com/riesteragency

Become a fan of RIESTER by “liking” us on Facebook at: tinyurl.com/RIESTERonFacebook

Christina Borrego

Congratulations to Father of the Year Tim Riester!

timriesterTaking a stand for clients and causes is the RIESTER way. That is why it is no surprise that Tim Riester was selected as a 2010 Father of the Year by the Phoenix Father’s Day Council, which supports a very important issue in our community: diabetes education and awareness.

While it is an excellent cause, Sven and Finn Riester will say that the title of the award suits their daddy quite well!  Now 6 and 8, respectively, there was a time when they were in the RIESTER on-site day care along with a handful of second generation ‘RIESTERites.’

Tim, with many of us, spent lunch hours playing with the babies, spooning mushy carrots into tiny mouths, changing diapers, even refereeing the use of favorite toys— then moments later, jumping into Client meetings, not missing a beat. It was new territory for many of us, shared in kinship with parents like Tim and Mirja, who always had, and still have, a great perspective on parenting.

Tim will be recognized at the Phoenix Father’s Day Council Father of the Year Awards Gala on June 10.  All proceeds from the Phoenix Father’s Day Council will benefit the American Diabetes Association. For me, the issue of diabetes is close to home given that my mother lives with it every day. Organizations like the American Diabetes Association raise awareness, promote prevention, and help people manage it, so that people like my mom can enjoy a normal life.

There are several ways you can join others in congratulating Tim and help the fight against diabetes.  Click on the link below if you want to learn more. Thanks much!

http://main.diabetes.org/triester

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