Feliz Cinco de Mayo!
Today’s consumers are shaped by the fashion, art, music and food from many far away places and celebrations like Cinco de Mayo remind us of the magnitude of these influences.
Leading up to and on this day people from diverse backgrounds are united at street festivals, grocery stores, restaurants and museums. The events celebrate diversity and the Hispanic culture, while highlighting the perseverance of the human spirit: in this case, commemorating the Mexican army’s unlikely victory over French forces at the Battle of Puebla on May 5, 1862.
As marketers, the human spirit is something that should be at the root of all we do. After all, it is people who make or break brands. RIESTER is privileged to mark Cinco de Mayo with a ‘real people’ campaign that captures the authenticity of HERDEZ, an international Mexican product line that has earned a place in the pantries of American households. Have a Feliz Cinco de Mayo and see first-hand how this new favorite is spicing up dishes every day.










Taking a stand for clients and causes is the RIESTER way. That is why it is no surprise that Tim Riester was selected as a 2010 Father of the Year by the Phoenix Father’s Day Council, which supports a very important issue in our community: diabetes education and awareness.