From the Super Bowl to the Olympics, RIESTER’s Jeff Bagley finds some good ads.
Written on February 16th, 2010 | Posted by Jeff Bagley
What makes a good ad? It should be entertaining and use humor in a way that is related to the product benefit.
Watching the Olympics this past weekend reminded me of some interesting contrasts to Super Bowl ads. Super Bowl ads use big, over-the-top humor. The Super Bowl is a time for extreme advertising. If the ads are going to work, there is often just one chance to get it right.
Olympic ads are a different breed. The spots are repeated frequently over the two weeks of the games. Olympic ads are more emotional, patriotic and heartwarming. There is a bigger emphasis on children, the pursuit of dreams and dedication to difficult goals.
The following two Olympic ads stood out to me as a job well done:
