RIESTER Blog » Coke http://www.riester.com/blog We are brand activism Mon, 06 Feb 2012 17:17:15 +0000 http://wordpress.org/?v=2.8 en hourly 1 From the Super Bowl to the Olympics, RIESTER’s Jeff Bagley finds some good ads. http://www.riester.com/blog/2010/02/16/from-the-super-bowl-to-the-olympics-riesters-jeff-bagley-finds-some-good-ads/ http://www.riester.com/blog/2010/02/16/from-the-super-bowl-to-the-olympics-riesters-jeff-bagley-finds-some-good-ads/#comments Tue, 16 Feb 2010 20:31:40 +0000 Jeff Bagley http://www.riester.com/blog/?p=1176 What makes a good ad? It should be entertaining and use humor in a way that is related to the product benefit.

Watching the Olympics this past weekend reminded me of some interesting contrasts to Super Bowl ads. Super Bowl ads use big, over-the-top humor. The Super Bowl is a time for extreme advertising. If the ads are going to work, there is often just one chance to get it right.

Olympic ads are a different breed. The spots are repeated frequently over the two weeks of the games. Olympic ads are more emotional, patriotic and heartwarming. There is a bigger emphasis on children, the pursuit of dreams and dedication to difficult goals.

The following two Olympic ads stood out to me as a job well done:

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