Commentary on consumption: From ancient Rome to today.
Contemporary marketing has been widely criticized for promoting a culture of mindless consumption. We are proud practitioners of marketing and vocal advocates for mindful consumption and even standing for less. Is it a paradox? Sure. But it’s one that we happily embrace. The rest of this post appeared earlier today on the STAND FOR LESS website:
Born over two thousand years ago, Roman orator Marcus Cicero was an early supporter of the STAND FOR LESS movement:
“Special care should be taken, if you build yourself, not to go beyond reasonable limits in costliness and splendor. In such extravagance great mischief is done by mere example; for very many are anxious to follow the example of distinguished men. Here there certainly is need of a limit, and of a return to a moderate standard. The same standard ought to be applied to the entire habit and style of living.”
Today’s post is dedicated to Ashlye Kennedy.
