RIESTER

Today is the 40th anniversary of Earth Day. Forty years ago there was bipartisan action in Washington that came as a result of changing attitudes that people around the country increasingly shared regarding the environment. Clean air and water laws were strengthened, non-human species were protected and in general much was done to strengthen laws to protect, and in many cases restore, the environment.

Since that time, human populations have continued to expand and the fragile consensus regarding environmental policy broke down. Humans need wild places, not just as places to visit, but as places they can go even in their imagination. Non-human species are going extinct at unprecedented rates. One example, among many, is the dramatic decline in wild tiger populations.
Biodiversity is more than an abstract concept and it’s more than protecting some of our planet’s most noble and emblematic species like tigers and eagles.  Consider this: If all insects were to die, humans would likely not survive more than a few months.  Visit this website to learn more about the vital functions that creepy, crawly insects perform to make life on Earth possible. All life is interconnected—something that is too easy to forget.

Biodiversity is important for our economy and maintaining the diversity of the gene pool. The Convention on Biological Diversity put it in perspective:  “At least 40 percent of the world’s economy and 80 percent of the needs of the poor are derived from biological resources. The richer the diversity of life, the greater the opportunity for medical discoveries, economic development, and adaptive responses to such new challenges as climate change.”

If we continue to use more and more resources without thinking of the consequences to the planet, we will be condemning our children and their children to live lives that lack the material prosperity of today. Our choices will also affect the health of those who follow.

Our goal is to leave a healthy planet to our children, and their children.  That is why the RIESTER Foundation works to preserve and protect the environment through habitat preservation and restoration.

Coho salmon

A new project the RIESTER Foundation is supporting is the Salmon Protection and Watershed Network or SPAWN.  SPAWN is a California-based organization that works to protect and restore endangered coho salmon and steelhead trout and the habitat on which they depend.

SPAWN uses a community-based approach to habitat restoration that is in alignment with who we are at RIESTER: Brand Activists for our client’s products and causes.

I encourage you to read more about SPAWN. SPAWN is doing some of the hands on work that is so important for protecting diverse forms of life.

Thank you for helping us make Earth Day every day!

Sincerely,

Tim Riester