Written on April 22nd, 2011 | Posted by Tim Riester
This month RIESTER had the privilege of working with students from Meritas Schools’ Rancho Solano. The students were asked to create artwork for an Earth Day t-shirt competition that was established by second grade teacher Mary Mulligan.
It did not take long for the children to demonstrate their clear vision for protecting our world. They have a strong sense of stewardship for our planet and they recognize that we all must join together to make a change.
If every adult would speak to at least one child today about the importance of the health of the environment, a more conservationist lifestyle could be stimulated. As this artwork demonstrates, sometimes it’s a question of adults listening to what children already understand.
Below are the winning entries. All students in the school were invited to wear the t-shirts today.
Happy Earth Day from RIESTER and thank you Mrs. Mulligan and all of the children at Rancho Solano!
Written on February 15th, 2011 | Posted by Jim Breitinger
Commander Scott Kelly aboard the International Space Station. Photo via NASA.
International Space Station Commander Scott Kelly is promoting geographic knowledge by leading a contest called: “Where Over the World is Commander Scott Kelly?”
Here is a short version of how to play, from NASA:
“Users follow @StationCDRKelly on Twitter. Kelly will tweet from space a photo during the Expedition 25/26 flight. The first person to reply to @StationCDRKelly on Twitter with the correct answer wins. Use the hashtag #spacegeo after your reply and to follow the geography game on Twitter from space.”
RIESTER is committed to education. A highly educated population is required for a healthy and sustainable future. We dedicate this post to our clients, past, present and future who are promoting science education, with an honorary mention to Clark Planetarium in Salt Lake City (follow Clark on Twitter).
Scott Kelly will remain on the International Space Station as commander through mid-March.
Follow Scott on Twitter and be the first to reply to him the next time he asks where over the world he is.
Kelly posted this photo on February 2, 2011. It's the 'Big Island' of Hawaii.
Written on October 14th, 2010 | Posted by Jim Breitinger
At RIESTER we’re passionate and accomplished in many marketing specialties ranging from promoting packaged goods to causes. One cause we have a lot of experience with is promoting education. Science education is one field that is especially close to our hearts.
We work on public awareness campaigns to promote ideas, raise awareness, decrease negative behaviors (like smoking) and increase knowledge.
Here’s a photo by International Space Station Commander Douglas Wheelock to get you thinking:
From Wheelock: “The Earth at night is a masterpiece of light and motion. Aurora Australis dancing on a moonlit night…a new dawn just beyond the horizon. The small pinpoint lights that you see in these night images are pixels on the camera’s image sensor blown out by particles of cosmic radiation…one of the hazards of the job out here.”
This image is one of many that Commander Wheelock is making available via Twitter. View more via his Twitpic feed. These are amazing shots and important persectives of our planet.
Written on September 3rd, 2010 | Posted by RIESTER
Boise State University TV Commercial Banks on Super Bowl ‘Experience’
On Labor Day, Boise State University will leverage its phenomenal success on the football field to communicate to a national audience its equally impressive accomplishments in academics. A new television commercial that harnesses the innovative spirit of the school debuts on opening-game day, and will broadcast when the high-profile Boise State Broncos hit the field.
“If you’re going to appear on the national stage, you’d better have good stage-hands that know the ropes.” That is the theatrical analogy Frank Zang, communications director of Boise State University, uses to describe his reliance on RIESTER’s experience when it comes to showcasing his school’s attractions on a 30-second TV commercial. The commercial will air nationally throughout the football season beginning with the Boise State-Virginia Tech game on ESPN this Labor Day, Sept. 6.
In this instance, Zang’s seasoned “stage-hands” are in the form of the creative team from RIESTER, a communications firm with offices in Los Angeles, Salt Lake City and Phoenix. The team was led by Jeff Bagley, creative director of RIESTER’s Salt Lake City office. Bagley has produced six Super Bowl commercials for Intel and Iomega.
“Those are pretty impressive credentials,” says Zang, of Bagley’s Super Bowl experience. “That gives us a lot of confidence in knowing our institutional commercial has been produced by creative folks who know how to create compelling, enlightening and informative messages that will resonate with a national audience.”
“Boise State University is truly unique” said RIESTER CEO Tim Riester, “From their football team to their research labs they have a winning culture.”
The commercial highlights innovation at Boise State, both on and off the football field. The ad begins with the line “Great ideas don’t fall from the sky, they come from people . . . .” A young boy, filled with hope and potential throws an orange paper airplane from the stands at Boise State’s stadium. Images representing innovative academic work happening at Boise State appear next. The paper airplane eventually lands on the blue turf of the Bronco’s field at the feet of a man. The camera pulls back and the man is revealed to be Coach Chris Petersen revealing the tagline: “Innovate at Boise State.”
“Boise State is innovating in so many fields, from the science labs right down to their iconic blue football field,” says Bagley. “All of this is conveyed in the commercial.”
Written on February 11th, 2010 | Posted by RIESTER
RIESTER recognizes that America’s economic well being and our competitiveness in the global marketplace depends on having an educated work force. We have worked on many public awareness campaigns related to education. It is a cause we are passionate about. The video below, produced by friends of RIESTER’s, focuses on Arizona, but most of what’s being said applies throughout the U.S. Take a few minutes to watch this, it’s well worth your time. We need to expect more from our education system, including what we’re willing to give to support that system.
Written on October 2nd, 2009 | Posted by Sergio Carlos
The 24th Annual Hispanic Women’s Conference here in Phoenix is in full swing. This national event highlights the dreams, struggles and accomplishments of Latinas in America. The Hispanic Women’s Conference is the largest gathering of Latinas in the nation. The conference motivates and educates Hispanic women from across the nation addressing key topics in the areas of professional development, personal growth, wealth-building and solutions to social issues that Latinas face today. Fittingly, the theme of this year’s conference is “Latina Power: Rising to service and change.”
Hispanics are a growing and important demographic group in the United States and Latina women have been steadily and increasingly establishing themselves in all facets of American life. The Conference’s luncheon speaker, U.S. Labor Secretary Hilda Solis, the first Latina to serve on a president’s cabinet is a wonderful example of how Latinas’ hard work has allowed them to move into important positions of political, social and economic power and responsibility. But the conference does much more than just highlight accomplished Latinas. It also serves to inspire younger Latinas to follow their dreams and work toward making them a reality. A great example of someone who is doing just that is 16 year old Toni Gutierrez, a youth leader being honored in Phoenix today and who will also speak at the luncheon.
HERDEZ, Mexico’s favorite salsa, proudly applauds the accomplishments and efforts of all Latinas to improve their lives and those of their families as well as inspire others to do the same. To show its support, HERDEZ has elected to be the centerpiece sponsor for the scholarship benefit luncheon. The luncheon—which is sold out—is an assembly of a Who’s Who in the Hispanic community and serves as a showcase for Latina accomplishments.
HERDEZ is proud to support the Hispanic Women’s Conference. These women are an integral and important part of American society.
Written on September 14th, 2009 | Posted by Tim Riester
Discovery Pilot Kevin Ford photographed on September 7, 2009 in the Destiny laboratory of the International Space Station while space shuttle Discovery remains docked with the station.
At 5:53 p.m. Pacific Daylight Time this past Friday, space shuttle Discovery returned to Earth. This was Discovery’s 37th mission to space.
The space shuttle serves as a symbol of human achievement, achievement that is made possible through a combination of science and the ability to dream. The space age began in earnest in the 1960s. The ability of our species to travel beyond our home planet came after millennia of the development and advancement of human knowledge. The generation that first took us beyond the boundaries of Earth would not have succeeded without the breakthroughs of the many generations that preceded them.
The American space program is close to my heart and it serves as an example of why RIESTER works so hard for causes like promoting education. Americans are leaders in space exploration because we are leaders in learning and exploring—vital components of a good education.
As we welcome Discovery home let’s rededicate ourselves to the cause of American education. We owe it to the future of the human species to pass on an education system that is second to none.
Who knows what dreams our children will dream, or where they will go?
Discovery crew members pause in front of the Airstream Astrovan that took them to Launch Pad 39A. From left are Mission Specialists Danny Olivas, Nicole Stott, Christer Fuglesang, Jose Hernandez, Patrick Forrester, Pilot Kevin Ford and Commander Rick Sturckow.
How else does the space program help us? For a partial answer read this report which NASA released last week on the scientific research accomplishments of the International Space Station during its first eight years. These accomplishments include advances in fighting food poisoning, discovering new ways to deliver medicine to combat cancer cells, and identifying better materials for future space exploration.
RIESTER is passionate about education because a good education creates the possibility of accomplishment.
Photos from NASA.
America’s space shuttle photographed on August 30, 2009. The shuttle is the result of the aspirations of Americans in the 1960s and 1970s. Our generation has kept alive the dreams of the past generation. What are our dreams for the next generation? This photo was made by the Expedition 20 crew on board the International Space Station as the two spacecraft drew near to each other on Discovery’s third flight day. This view shows almost the entire top portion of Discovery, including Leonardo, the Multi-Purpose Logistics Module, in the cargo bay.
