Flash mob on Kick Butts Day!
On March 23rd, kids across the nation united to participate in local movements marking Kick Butts Day, an annual observance of the nation’s youth committed to fighting tobacco. Their energy shone through, and is the same enthusiasm that helped guide the creative process which led to the creation of RIESTER’s award-winning youth anti-tobacco campaign Venomocity: Brought to you by Addiction, which is rooted in their direct input and feedback.
In Arizona, Kick Butts Day events were carried out across the state that shed light on tobacco use here, where it is estimated that 6,800 people die each year from tobacco use and nearly 20 percent of Arizona high school students smoke.
From demonstrations in Yuma and Clifton to the Hopi reservation, youth across the state stood proud against Big Tobacco, demanding a change in the industry’s marketing habits targeting teens and appealing to elected officials to join the cause.
In the Valley, four high schools skillfully performed their own “flash mobs” during their lunch periods yesterday in front of their peers, and then came together as one group last night for an encore flash mob performance at Westgate City Center in Glendale, dancing to the Ke$ha hit “Your love is my drug.”
Nearly 200 kids across the state have also elected to “join a movement” of like-minded teens who want to fight big tobacco. This coalition is another layer in the firm’s commitment to tobacco prevention efforts for youth—and adults—across the state.
Kick Butts Day is a reminder for us all to get behind the cause.
The flash mob:
