RIESTER has been helping to fight addiction since our earliest days.
This public awareness piece was for Utah’s End Meth Now campaign. Sarah McLachlan thought it was such a powerful and important message that she donated the music.
Addiction’s goal is to kill. Our goal is to beat addiction. We know it can be done.
Doing great work is our goal. One of the challenges is deciding what it is that makes work great. At RIESTER, we use a process called the “4 BA’s.” That stands for Brand Assessment, Brand Aspiration, Brand Activation and Brand Analytics. Generally speaking, it’s a step-by-step approach to use all the marketing tools we have so that our communication is effective. We want our communication to enhance the image of our clients as well as encourage consumers to engage.
We also want to be proud of the work we do. We try and make sure that every project is of the scale and scope that we’re excited to bring it home; share it with family and friends.
Every year, we share our best work on another level, the American Advertising Federation awards for creativity. And, of course, we win some, we lose some.
Among the awards won this year, were two radio spots created for Utah Symphony | Utah Opera. Though both arts organizations are a vital and venerable part of the Utah community, each promotes their concerts to season ticket holders and new audiences.
“Shostakovich” for the Utah Symphony and “La Boheme” for the Utah Opera, were selected as Silver Award winners.
Both were created by RIESTER Creative Director, Jeff Bagley. Jeff’s approach for Shostakovich was not only to enhance the image of the company and engage the symphony-goer, but approach it differently, so it would break through the clutter of commercial messages aired daily. The approach was to have the composers speak of their work and invite the audience, in their own unique way, in the voice of their country of origin.
For the Utah Opera, Jeff used sports announcers to relate “La Boheme,” in startling contrast to the way in which opera is usually described.
We thank Utah Symphony | Utah Opera for their trust and congratulate Jeff Bagley and the RIESTER creative team for their great work.
The two award winning ads:
Park City, Utah is known for two things: Great outdoor activities and amazing restaurants. Well, they are also known for a little film festival called Sundance, but that’s another story.
Put great activities and food together and you are bound to have an amazing day. In fact, we figured that for every activity in Park City, there must be the perfect food pairing. That was the premise behind a series of new commercials we created for the Park City Area Restaurant Association featuring the mayor of Park City, Dana Williams.
Mayor Williams is now in his third year of being featured in the Restaurant Association’s commercials. He is the perfect spokesperson–a fun-loving former hippie, rock-band-playing boomer turned mayor. We could not have casted anyone better out of Hollywood.
The 15-second ads take you on a tour of Park City’s more popular spring, summer and fall activities from mountain bike riding to one of the most popular rodeos in Utah. It’s all in good fun and wets your appetite for a great time and great food in Park City.
Working with the Utah Symphony as they auditioned for a new maestro, Jeff Bagley, our Salt Lake City creative director, created this hilarious video of the auditions which star Utah VIPs and average folks going for the new job as music director. The final choice put all of us to shame, but we had a lot of fun!
Boise State University TV Commercial Banks on Super Bowl ‘Experience’
On Labor Day, Boise State University will leverage its phenomenal success on the football field to communicate to a national audience its equally impressive accomplishments in academics. A new television commercial that harnesses the innovative spirit of the school debuts on opening-game day, and will broadcast when the high-profile Boise State Broncos hit the field.
“If you’re going to appear on the national stage, you’d better have good stage-hands that know the ropes.” That is the theatrical analogy Frank Zang, communications director of Boise State University, uses to describe his reliance on RIESTER’s experience when it comes to showcasing his school’s attractions on a 30-second TV commercial. The commercial will air nationally throughout the football season beginning with the Boise State-Virginia Tech game on ESPN this Labor Day, Sept. 6.
In this instance, Zang’s seasoned “stage-hands” are in the form of the creative team from RIESTER, a communications firm with offices in Los Angeles, Salt Lake City and Phoenix. The team was led by Jeff Bagley, creative director of RIESTER’s Salt Lake City office. Bagley has produced six Super Bowl commercials for Intel and Iomega.
“Those are pretty impressive credentials,” says Zang, of Bagley’s Super Bowl experience. “That gives us a lot of confidence in knowing our institutional commercial has been produced by creative folks who know how to create compelling, enlightening and informative messages that will resonate with a national audience.”
“Boise State University is truly unique” said RIESTER CEO Tim Riester, “From their football team to their research labs they have a winning culture.”
The commercial highlights innovation at Boise State, both on and off the football field. The ad begins with the line “Great ideas don’t fall from the sky, they come from people . . . .” A young boy, filled with hope and potential throws an orange paper airplane from the stands at Boise State’s stadium. Images representing innovative academic work happening at Boise State appear next. The paper airplane eventually lands on the blue turf of the Bronco’s field at the feet of a man. The camera pulls back and the man is revealed to be Coach Chris Petersen revealing the tagline: “Innovate at Boise State.”
“Boise State is innovating in so many fields, from the science labs right down to their iconic blue football field,” says Bagley. “All of this is conveyed in the commercial.”
Eye Care for Kids is a non-profit organization that provides eye glasses for children from low-income families. Amazingly, for a donation of 25 dollars they can provide an eye exam and prescription lenses along with cool-looking frames to a needy child.
RIESTER and Cosmic Pictures of Salt Lake City donated all of the services to create this commercial. The new spot is based on a true story of a child who received a pair of glasses. She then went outside and for the first time in her life saw that trees have leaves.
We hope the telling of this story will generate additional donations so more kids can see to read, learn and enjoy their world.
Learn more about Eye Care for Kids.
Who says nepotism doesn’t work? After hiring my cousin Jason Bagley as a young copywriter years ago at EuroRSCG in Salt Lake City, and yes, teaching him everything he knows, he’s gone on to an incredible career. He is the Creative Director on the wildly successful Old Spice campaign. Yes, he’s on a horse. And it’s running fast for Jason. He and his team just launched a social media campaign featuring the Old Spice stud played by actor Isaiah Mustafa. Over a three day period they created more than 150 personalized video responses to tweets, texts, and Facebook messages. Their efforts paid off big time with plenty of national news coverage. Way to go, cuz.
Take a look at some of RIESTER's latest creative work
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