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Posts Tagged ‘Jeff Bagley’

Laura Carlson

Pacific Power. 100 Years.

Written on March 24th, 2010 | Posted by Laura Carlson

Electricity is one of those things that we take for granted—yet it remains a marvel of the modern world. So much of what we do is made possible through electrical power.

RIESTER is honored to work with Pacific Power, and we especially enjoyed helping to create this video to celebrate their first 100 years.

How we generate the power that is vital to our lives is one of the top green issues of our times, an issue where Pacific Power is leading the way.

As you sit back and enjoy, keep in mind all of the people behind the scenes that bring power to you.

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Pacific Power, is a division of PacifiCorp and part of MidAmerican Energy Holdings Company.

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Posted in Environment, RIESTER Creative | No Comments »

Jeff Bagley

The unexpected and hilarious results of visiting Buffalo Bill’s Yellowstone Country.

Written on February 24th, 2010 | Posted by Jeff Bagley

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Experience Buffalo Bill’s Cody, Wyoming. The wildest way in to Yellowstone.

Visit other posts at RIESTER related to Cody, Wyoming/Yellowstone.

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Posted in RIESTER Creative, Tourism | No Comments »

Jeff Bagley

From the Super Bowl to the Olympics, RIESTER’s Jeff Bagley finds some good ads.

Written on February 16th, 2010 | Posted by Jeff Bagley

What makes a good ad? It should be entertaining and use humor in a way that is related to the product benefit.

Watching the Olympics this past weekend reminded me of some interesting contrasts to Super Bowl ads. Super Bowl ads use big, over-the-top humor. The Super Bowl is a time for extreme advertising. If the ads are going to work, there is often just one chance to get it right.

Olympic ads are a different breed. The spots are repeated frequently over the two weeks of the games. Olympic ads are more emotional, patriotic and heartwarming. There is a bigger emphasis on children, the pursuit of dreams and dedication to difficult goals.

The following two Olympic ads stood out to me as a job well done:

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Posted in Marketing | No Comments »

RIESTER

RIESTER’s Jeff Bagley of Salt Lake City comments on this year’s Super Bowl ads.

Written on February 8th, 2010 | Posted by RIESTER

Jeff Bagley, Creative Director at RIESTER of Salt Lake City, did the media rounds this year to discuss advertising in the Super Bowl and this year’s ads. Bagley has produced numerous Super Bowl ads himself.

Post-game analysis on Sunday night:

Prior to the game on ABC news:

Jeff was featured in an article in the Salt Lake Tribune. He was also interviewed on KSL-TV and KSL radio.

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Posted in RIESTER News | No Comments »

Jeff Bagley

Public service ads for Pacificorp.

Written on October 20th, 2009 | Posted by Jeff Bagley

Do you take electricity for granted? Most of us do, after all, we’ve had it around our whole lives. Just flip a switch and it’s there.

The reliability of electricity from utilities is a marvel of the modern world. Our client, Pacificorp parent company of Rocky Mountain Power and Pacific Power, is running a campaign focused on providing helpful tips to customers to save energy, money and be safe. The spots are short, only 15-seconds. This format was perfect for dramatizing a message in a clear and simple way. Simple acts of conservation repeated by millions of consumers of electricity will help us all save money and lower our impact on the environment.

Pacificorp provides an important and vital public service.

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Posted in Environment, RIESTER Creative | No Comments »

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