RIESTER’s Tom Ortega takes a stand for the Earth.
“The most difficult aspect of coming to an ecological understanding of the world is in changing one’s own life style to conform to the new comprehension. The kinds of change necessary to make American society ecologically and humanly sane are truly gargantuan. But they begin in one place and in one form—in our own heads and in our own day to day actions.” –Kenneth P. Cantor
RIESTER understands this which is why fighting for the environment is one of our specialties as Brand Activists. Humans need to understand that our own survival is dependent on respecting other species and maintaining ecosystems that support a diverse array of life. We recently recognized John Muir precisely because of his work in this area. Ken Burns, the documentary filmmaker, is another person who has taken note of John Muir. The National Parks: America’s Best Idea is the new documentary film series by Burns now airing on PBS. Burns calls John Muir “the ghost who haunts the film.”
Take a moment to enjoy this video featuring Park Ranger Shelton Johnson. He discusses his love of Yellowstone, how it changed his life, and why national parks are an integral part of our nation:
Shelton Johnson is a part of the living legacy of John Muir and others. Read more on John Muir at the STAND FOR LESS web site. STAND FOR LESS is a unique campaign uniting the public and private sectors in San Diego County. The campaign is dedicated to get people to use fewer natural resources and adopt a sustainable lifestyle. This post includes a long quote from John Muir describing the first time he saw the Sierra Nevada Mountains from a distance. It was a moment that changed Muir’s life and arguably altered the course of American history.
