New Arizona Lottery campaign embraces the state’s growing number of Latino Lottery players.
Written on March 15th, 2010 | Posted by Tom Ortega
Working closely with the Arizona Lottery Marketing Team, RIESTER has just launched a brand new Latino-focused campaign to promote The Pick, Arizona’s very own draw game. One component of this campaign is “Wednesdays,” a :30 commercial that celebrates the anticipation of playing The Pick twice a week. This cost-effective commercial was produced with a local production company and features Arizona talent.
